10 Facebook Marketing Tips For A Winning Brand

With the 10 Facebook marketing tips we’re going to show below, you can really kill the marketing game on this giant platform. Facebook has never stopped to go strong. If asked where to invest our money and energy when we’re about to start our marketing project and liven up our brand image, we can give you an immediate answer – that is Facebook. You can’t survive without an established Facebook page, sincerely! So, scroll down to learn the secrets to a successful Facebook marketing campaign.

10 Best Facebook Marketing Tips For A Winning Brand

What are the best Facebook marketing tips ? Indeed, we’ve rarely found a brand who can win the harsh competitions on Facebook without adopting the below 10 Facebook marketing tips and tricks. They apply to businesses of all sizes, all types of products, and audience

Make your content unique and appealing

There are some solid tips to bear in mind if you want to make your Facebook content stand out:

• Share interesting articles and pages: Include links to captivating articles or your website pages in your content mix. Avoid clickbait, as it can harm trust.
• Integrate video content: Video is a powerful tool on social media. According to a Databox 2021 survey, video ads and posts perform better than static images. One of the top Facebook video marketing tips is to collaborate with industry influencers to create authentic video content.
• Use infographics: Present data in visually appealing infographics. They’re highly shareable and help convey information effectively.
• Offer special deals: Incorporate special offers in your content calendar to boost sales. However, avoid overwhelming your audience with excessive promotions.
• Highlight product benefits: Discuss the benefits and solutions your products offer. Social media is a prime platform for product discovery.

Post at highly interactive times

Concerning Facebook post marketing tips, remember this: You shouldn’t simply post you content at a random moment. Instead, choose highly interactive times when your audience is most likely to be online. For instance, if the majority of your audience resides in the US, consider the time zones they are in. With approximately 80% of the U.S. population located in the Eastern and Central time zones, posting when these users are active online can significantly boost visibility. According to CoSchedule, the best days to post on Facebook are Monday, Wednesday, and Friday. Also, the most effective posting times are typically around 10:00 AM, 7:00 PM, and 9:00 AM.

Run Facebook ads

Undoubtedly, Facebook ads are one of the best social media marketing Facebook tips a must if you aim to boost sales and traffic, although the process can seem daunting at first. Facebook ads offer unparalleled reach, potentially reaching up to 2.96 2.91 million monthly users worldwide as of January 2023 (according to Ecwid), representing a vast audience of potential customers. However, it’s essential to approach Facebook ads wisely. Don’t rush into launching ads immediately after creating your business page, but also don’t wait indefinitely for the ‘perfect’ moment. Instead, focus on having certain prerequisites in place:

• A complete business page with a profile picture
• Meta Pixel set up to track conversions and gather data
• At least 100 page likes or followers
• A substantial number of page posts, ideally around 20 or more
• An A/B split testing strategy to optimize your ad performance
• Multiple engaging assets for each ad to test different approaches

Before diving into Facebook advertising, clarify your marketing goals. Are you aiming to expand your reach, explore digital advertising, acquire new customers, or gain valuable insights into your audience? If any of these objectives align with your goals, you’re ready to kickstart on your Facebook advertising journey.

Expert tip: If you’re new to Facebook advertising and don’t know where to start, or you’re looking to scale up your existing advertising campaign, consider a Facebook Agency Account For Rent from SpeedX Agency. Along with the premium ad accounts, our team of expert advertisers also brings to you helpful advice on your marketing project, helps clarify your marketing goals, sets the budget strategically, and provides support whenever errors strike.

Avoid using long URLs when sharing links

One of the effective Facebook marketing tips that are often overlooked is to shorten the URL. When sharing links on Facebook, AVOID using long URLs. Lengthy URLs can distract from the post’s content and reduce engagement.

Instead, opt for shorter, more concise URLs that maintain focus on the message you’re conveying. Also, use thumbnail links with accompanying images to enhance visual appeal and attract more clicks. To shorten URLs, you can use Google’s shorten URL or other tools, like Rebrandly, Bitly, or Short.io. These platforms condense lengthy URLs into more manageable and visually appealing formats, improving the overall presentation of your posts.

Besides, when creating your Facebook business page, it’s assigned a default URL consisting of random numbers and letters. Consider customizing your URL to create a recognizable vanity URL. This personalized URL can improve brand recognition and facilitate easier navigation for your audience.

Rush to reply to messages & comments

When it comes to Facebook business marketing tips, you can not ignore this! Responding promptly to messages and comments on Facebook does not only help maintain a positive image but also impacts your visibility within the platform’s algorithm.

Your response time is publicly displayed on your page, showing how quickly you engage with followers. Prompt responses to messages will transform your page into a valuable customer resource, where users feel supported and valued.

Avoid the ‘post and forget’ approach, as neglecting engagement can lead to negative consequences, as seen with businesses that face backlash for ignoring controversial topics. Handle negative comments with care and keep a polite tone, focusing on problem-solving rather than arguments.

Also, report inappropriate content and spam to maintain a safe and welcoming environment on your page. Another critical thing is to manage reviews as they influence people’s purchasing decisions. Just like offering a free consultation in response to a negative review, turning feedback into an opportunity to foster customer relationships can yield positive results for your business.

Take advantage of marketing tools

Below are some marketing tools you can use to enhance your Facebook marketing efforts without adding complexity:

• Facebook API Marketing

The Facebook Marketing API provides a seamless way to query data, create and manage ads, and optimize your Facebook advertising programmatically. Automate advertising management tasks, control branding and content distribution, create data-driven audience segments, and leverage first-party data for retargeting and reaching new customers.

• Hootsuite

Hootsuite allows you to manage all your Facebook marketing activities in one place. With Hootsuite, you can engage with comments and messages, track online mentions, boost posts, monitor performance with comprehensive reports, schedule posts in advance, and identify optimal posting times.

• Facebook Ads Library

Facebook Ads Library is among the marketing tips Facebook ads you can’t miss out on. Gain insights and inspiration from the ads currently running on Facebook. Filter ads by keywords, location, and type to gather ideas for your campaigns, analyze competitor strategies, and identify trends.

Add a page CTA

Not many brands add a call-to-action (CTA) button to your Facebook Page, and we wonder why they ignore such a powerful way to engage audience and drive action. It’s one of the must-do Facebook page marketing tips! Simply follow these steps to make a:

• Click ‘+ Add a Button’ below your cover photo on your Facebook Page.
• Think of a convincing CTA, like ‘Learn More,’ ‘Send Email,’ ‘Send Message,’ ‘Contact Us,’ ‘Call Now,’ ‘Book Now,’ ‘View Gift Card,’ ‘Start Order,’ and more.
• Select a link for the CTA to lead to, such as a video, a landing page, Messenger, or your homepage.

The button will appear beneath your cover image and to the right of your profile image. For instance, a restaurant or coffee shop can use the ‘Start Order’ or ‘Book a table’ CTAs, allowing customers to initiate orders directly from the Facebook Page.

Nail your cover photo

What are free Facebook marketing tips that work surprisingly? Nail your cover photo. Your cover photo on Facebook is the first impression, so make it count. It’s a visual representation of your brand that can attract attention and drive engagement. Choose a photo that reflects your brand’s values, style, and colors and avoid using stock imagery, which can make your brand feel less authentic.

• Make sure your cover photo aligns with Facebook’s recommendations:
• Left align with a full bleed and a 16:9 aspect ratio
• At least 150 pixels tall and 400 pixels wide
• Loads fastest as an sRGB JPG file that’s less than 100 kilobytes, 851 pixels wide, and 315 pixels tall.

>> You may interested: How To Add Agency To Facebook Ad Account?

Run Facebook contests

Facebook promotions, contests, or sweepstakes are among the top tips for Facebook marketing. They’re a fantastic way to boost your brand’s presence and attract more fans. However, note that contests cannot be directly hosted on Facebook itself. Instead, you’ll need to use a third-party app to create and manage your contest. These apps allow you to set up rules, collect entries, and choose winners. There are many paid tools available for running Facebook contests, but there are also some free options. Pagemodo and Shortstack are popular options that offer free contest templates, while other third-party apps may have limited free versions available.

Interact with other relevant Facebook pages

Engaging with other relevant Facebook pages, whether they’re directly competing against you or not, is one of the valuable marketing on Facebook tips. Interaction with these pages can help you build relationships with the owners and potentially collaborate on content or partnerships in the future.

Wrapping Up

With its cost-effective nature and wide-reaching audience, Facebook provides an ideal platform for generating high-quality leads and building trust with your audience. As users engage with the platform daily, your brand has the opportunity to stay top-of-mind, increasing visibility and potential conversions. The 10 Facebook marketing tips that SpeedX Agency shared above may seem small, but they’re mighty! Apply them to your marketing strategy today, and you’ll be surprised at the way they work wonders!