Hashtags are universally known as a powerful tool for driving audience to your content and measuring the competition – TikTok is no foreign to this. Adding hashtags to TikTok is a must step to bringing more engagement to your videos.
But how to make your TikTok hashtags distinguished and really effective? That’s a whole different story. In this article, you’ll discover more about it!
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Using hashtags on TikTok isn’t just about fitting in with the trend. It’s about reaching more people, finding your competitors, gaining followers, building a community, and staying current with trends.
Sure, your followers see your stuff, but what about those who don’t know you yet? By adding relevant hashtags, your posts can pop up when people search for that tag, potentially leading to more engagement and even new followers.
Also, hashtags are handy for spotting your competition. You can snoop around and see who else is using the same hashtags as you, giving you insight into your niche.
Plus, these phrases can help boost your follower count. When folks stumble upon your content through hashtags, they might decide to hit that follow button, expanding your audience.
Most importantly, hashtags keep you in the loop with trends. By using trending hashtags, you show up on feeds related to those trends, making you part of the conversation and visible to those interested in what’s hot.
You can’t just find some short phrases that seem appealing and then add them into your TikTok caption. There are some solid tips to make hashtags a powerful part of your content.
Dedicate some time to researching the best hashtags for your content. This means searching for hashtags that are closely related to your niche, theme, or topic. Make sure these hashtags are still actively used by the TikTok community.
By doing this research, you ensure that your posts are being seen by the right people – those who are interested in the content you’re sharing.
One effective way to find these hashtags is by exploring your competition’s posts. Look for hashtags that they’re using, especially ones that seem to resonate with their audience.
During your research, pay attention to niche hashtags within your field. These are ones that are specific to your content’s theme or niche.
For example, when searching for hashtags for Tiktok game ads, you can see that #mobilegames is a popular hashtag with nearly 200,000 posts and millions of views. With such high competition, it can be challenging for your content to stand out in the crowd.
Instead, you could opt for a more niche hashtag like #mobilestrategygame, which only has around 500 posts. This way, you can increase the likelihood of your video getting noticed by gamers.
Adding too many hashtags can make your content appear spammy and messy. Also, it may distract viewers from the quality of your video.
Instead, use a moderate number of hashtags – typically between 4 to 6 per video. They should be a nice blend of niche-related tags and trending tags (that are related to the video) to increase visibility. You can also experiment and try more or less hashtags to see which option works best.
This ensures your hashtags are relevant and effectively contribute to your video’s visibility without overwhelming your audience.
Create your branded hashtag
It’s worth emphasizing that branded hashtag challenge is one of the most effective TikTok ad types to promote your brand on this platform.
Many successful brands adopt their unique branded hashtags to source user-generated content and gauge consumer reactions to their products or services. The #InMyDenim challenge from Guess is a prominent success story on TikTok which led to over 10.5 million views and 5,500 user-generated videos during the brand’s initial run..
Since hashtags play a crucial role in gaining recognition on TikTok, brands often partner with TikTok influencers to promote their branded hashtags. This collaboration helps expand the reach of the branded hashtag and increases brand awareness among the influencer’s followers.
Though it’s too great a temptation to use popular hashtags because of the high search volume, they also come with intense competition. This means your content could easily get lost in a sea of posts using the same hashtag.
Instead, we advise using smaller, less competitive hashtags within your niche.
Rising to popularity within a smaller hashtag can also help your content gain traction and visibility. Once your content gains momentum within a smaller hashtag, you’re more likely to climb up the feed in larger, more competitive hashtags.
Or, it’s also a good idea mix it up and use a combination of both niche and popular hashtags. This way, your content can reach a wider audience through popular hashtags while also standing out within a specific niche.
Use Hashtag Finder Tools
While there aren’t as many tools for hashtag research on TikTok as on other platforms, some appear to work very effectively.
Let’s take TikTokHashtags.com as an example. Here, you can input a hashtag and search for more related ones. The website provides a short list of hashtags along with some stats like posts and views. You can copy these hashtags or explore related ones below.
Another option is Keyhole. This is a social media analytics tool that offers comprehensive data analysis in an easy-to-understand manner.
It tracks your campaign’s reach and impact in real-time, monitors top brands in your industry, and provides insights such as sentiment and demographics. Additionally, it helps you keep up with trends by surfacing the most influential accounts and posts.
We DON’T recommend TikTok adding hashtags after posting because you can’t edit your caption once your video is up. This means you need to review your caption carefully before posting to ensure your hashtags are right.
Does adding hashtags in comments work TikTok? Well, you can add TikTok hashtags to comments, but it’s not as effective as adding them to the caption. If you need to go over the character limit in the caption, prioritize putting the most important hashtags there.
Using TikTok hashtags strategically can maximize your online presence, promote your brand, and attract new followers, some of whom may become customers.
Ending Line
While adding hashtags to TikTok videos doesn’t guarantee instant virality, it’s a critical step to fostering your content’s visibility, reaching your target audience, and strengthening your brand presence on the platform. Using hashtags wisely can significantly enhance the impact of your videos and contribute to your TikTok success.
However, it’s important to note that merely using the right hashtags isn’t sufficient. Continuous monitoring of your TikTok analytics is essential to identify opportunities for improvement and further optimize your content strategy.