Boost Post Facebook: Pro Tips For Skyrocketing Reach

Boost post Facebook is a subtype of Facebook advertising that is preferred and chosen by many marketers. Businesses are urged to seek after how to boost posts on Facebook effectively and superchange their Facebook reach. Today, I will provide you with pro tips to master the art of boosting Facebook posts. Let’s scroll down!

Understand Boost Post Facebook

What Is A Boost Post On Facebook?

A Facebook boosted post is a paid ad you create from an already completed post, or a regular post, on your page. To distinguish a boosted post from an organic post, you can look at the Sponsored label and the action button.

People may worry about the quick accumulation of ad cost and wonder, is Facebook boost post worth it? Let me tell you, boosting Facebook posts is one of the cheapest ways to advertise on Facebook. You can boost a post with $1 per day. 

Moreover, according to Statista, Facebook is still the leading social network with over 3 billion active users per month (recorded in early 2024). However, a Facebook post’s average organic reach is just 6,4% (source: Hootsuite) because of Facebook’s algorithms. To reach more audiences, you need to pay for ads.

Boosting a post on Facebook can help you:

• Reach new people and increase page likes
• Get more engagement, including messages, video views, leads, calls
• Simplify analytics
• Promote your brand quickly
• Integrate ads seamlessly with existing content
• Save cost

Let’s look at an example: 

Maria, the owner of Lucky Shrub, uploaded a video introducing the arrivals of new succulents and got high engagement. Maria believed this was an opportunity to attract more people, so she opted to boost the post.

Note: Facebook boosted posts aim to reach people who may have interactions like likes and comments with them. If your goal is different, such as generating sales or driving website traffic, I suggest you consider a different Facebook ad campaign.

Compare Facebook boost post vs Facebook ad

Here are the key differences between Facebook boost posts vs traditional Facebook ads according to Meta and Hootsuite:

How To Create A Boost Post Facebook (In 6 Steps)

To start boosting a post, you must have a Facebook page and Facebook access to the page/task access to Ads. 

Then, follow quick and easy 6-step guide on how to boost post on Facebook personal account below:

• Navigate to your Facebook page
• Pick the post you wish to promote.
• Click the Boost post button at the bottom right corner of your post.
• Define the goal you aim to achieve with your boosted post. You can follow Facebook’s automatic suggestions or select manually.

• Fill in the following details:
  • Audience: who you want to reach with your boosted post.
  • Total budget: how much you will spend on boosting the post.
  • Duration: how long you want to run the boosted post.
  • Payment method: review and adjust your payment method if necessary.

• Click Publish to launch your boosted post, and you’re done.

I believe everyone can boost a Facebook post on their own. However, to help you get the most with your boost post Facebook, I will reveal more strategies and tips in the next parts.

How To Boost A Post On Facebook Effectively

Here are the comprehensive strategies to boost post Facebook effectively:

Define your goal

Before paying for a boosted post on Facebook, you should understand what you want to achieve, such as more brand awareness, more page likes or more conversions.

Choose the suitable post for boosting

Not all posts are worth a boost. You need to choose a suitable one for your defined goal. Basically, the best posts for boosting are “evergreen” content that remains relevant and valuable to the audience over time. You may also have to experiment with different post types to find out the one for you.

Some of the best choice for most businesses are:

• Branded memes: use a funny, inspirational quote or image, or give a great piece of advice.
• Engagement posts: use intriguing questions to encourage viewers’ interactions to appear more in the feeds of their friends.
• Video content: use highly relevant video content or branded videos of your own to look more professional and go viral easily.

Segment your target market audience

Perfect audience targeting can not only improve ad performance and enhance brand reputation, but also optimize ad spend. Consider the demographic, interest-based, and behavioral segmentation. For example, you can target people who like similar pages or who have engaged with your page/content.

Choose the right budget and duration

A well-planned budget will maximize your return on investment (ROI).To set the ideal budget, consider your goal and target audience. My advice for you: start small to test the waters, then analyze and adjust your budget accordingly. If it performs well, you can increase the budget; if not, you may stop the campaign.

Select optimal time for boosting

Timing is crucial for running any ads. Whether it’s a Facebook boosted post or a Facebook ad, it should be done when your target audience is active. Read more to find the best time to run Facebook ads.

Measure the results

After you have boosted the post, you can view the boosted post results with simple steps:

• Go to your page
• Choose Ad Center from the menu bar on the left 
• Choose See all, find your Facebook boosted post, then select View results

The title of your Facebook boost post depends on your selected goal. For example, if your goal is Get more engagement, the title will be Post engagements.

Also, each boosted post type will have a different main metric. List of main metric to measure by post type:

• Image and/or text: Post engagement
• Video post: ThruPlays
• Post with a CTA button: Link clicks
• Job post: On-Facebook workflow completions 
• Event post with tickets: Link clicks
• Event post without tickets: Event responses

After reviewing the results, you can assess the success of your ad and make any needed adjustments.

Pro Tips To Master The Art Of Boosting Facebook Post

Let’s master the art of boosting posts on Facebook with my pro tips:

Audience psychology understanding

First of all, you must deeply understand your ideal audience. This involves not only analyzing their demographics, but also digging into their mind to uncover their pain points, desires, fears, and aspirations. Knowing these things, you’ll be able to create powerful content that taps into their needs, wants, emotions and foster lasting relationships with them. 

Top tips to understand audience psychology by Phan Toan – Co founder at ATP Academy:

• Research audience demographics: including age, gender, location, income, generation, time spent online, etc.
• Track their online behaviors and interests on your platforms: including Facebook post reach, favorite post types, peak time for interactions, website traffic sources, page views, time on site, etc.
• Join relevant groups and forums: to listen to what people are saying about this product/service, what problems they are facing, and what factors are the most important to them when making a purchase.
• Collect and analyze your audience feedback: read comments, reviews, messages on Facebook page, group, etc.
• Create surveys, feedback forms: to get more audience input.
• Ask your sales and marketing teams: for invaluable customer insights.

Powerful visual storytelling

Visual storytelling is the secret to capture attention for your Facebook boost posts. Attractive photos, illustrations, memes and videos will make your content more shareable.

Some tips to use visual storytelling techniques:

• Leverage interactive visual elements
• Use data and infographics
• Use high-quality, relevant visuals
• Optimize your images/videos for mobile (as 98.5% users access Facebook with a mobile). Source: Statista

Persuasive copywriting techniques

The text of your boosted post should be concise, compelling and action-oriented. Here are the top techniques that really work:

• Put crucial information in the opening
• Use emojis to grab attention
• Keep your copy just brief enough to intrigue and tempt them to click for more
• Give your audience a reason to purchase
• Tailor your copy to your audience, use the right tone and power words
• Create a sense of urgency, invoke fear as a motivator
• Use statistics for more persuasion

Conclusion

So far, I have guided you through the steps and tips for launching a successful boost post Facebook campaign. I hope this information will be truly helpful for business and new marketers. Follow us for more Facebook Ads Tips. Speedx Agency wishes your advertising campaigns soar!

FAQs:

Why can’t I boost a Facebook post?

If you see a grayed-out Boost Post button below your post, you can’t boost it. You may also receive a notice for being restricted. This usually happens because: 

• Your post format is not supported for boosting
• Your ad account is flagged
• Your Facebook page has advertising restrictions

Learn more about boost unavailable reasons and tips to solve.

How to boost post on Facebook for free?

There’s no free option to boost Facebook posts. You always have to pay for boost post Facebook for at least $1 per day. However, I think a slightly larger investment can yield better results. You can try out with a budget of $5 daily for a week to enhance your ad effectiveness.

How to edit boost posts on Facebook?

Important notes: 

• You can’t edit text, images or videos after publishing. Create a new boosted post for such changes.
• You can’t edit Facebook ads on iPhones or iOS devices using the Facebook app.

Here’s how to edit a boosted post on Facebook:

• In your Facebook page, click Ad Center on the left menu
• Find the post you want to edit, click the three dots next to it. You might need to click See All first.
• Select Edit Ad from the dropdown menu.
• Then, make your changes within the following options: Audience, Duration, Budget and Payment method.
• Once finished, click Save Changes to update your edit.

How to remove boost post on Facebook?

Here are steps to remove a boosted post on your Facebook page:

• Go to your page
• Select Ad Center from the left menu
• Find the post you wish to remove (you might need to click See All to view it), then click View Results
• Click the three dots icon …  in the top-right corner of the ad
• Select Delete ad from the dropdown menu
• Confirm to finish.

Note: You won’t be able to view the boosted post results after removing it. However, you can boost the post again in the future.