After all, numbers tell the truth. Facebook ad metrics are what spill facts about your ads’ performance and profitability. Should you have a functional Facebook ads analysis tool at your disposal, you can gain valuable feedback on your Facebook advertising activities and overall marketing strategy.
In this article, we’ll clue you in on our 9 Facebook ad analytics tools of choice which help you identify patterns and provide you with meaningful insights.
Table of contents
Facebook Ads Analysis Tool To Better Monitor The Metrics
With a lot of third-party analytics tools being introduced to the market today, how do you know which one is the best fit for your ad activities? The below list of Facebook ads analytics tools include all-rounded names that can serve almost any analysis task!
SocialPilot
With SocialPilot’s intuitive analytics features, you gain valuable insights into key metrics such as follower count, post engagement, and audience growth trends. By tracking your progress over time and comparing data, you can refine your Facebook strategy for optimal results.
The platform’s user-friendly interface allows you to visualize audience growth through interactive graphs and charts, empowering you to identify the best times and days for posting. Armed with this knowledge, you can fine-tune your campaigns and maximize audience engagement.
Moreover, SocialPilot goes beyond basic analytics, offering advanced insights into the factors driving changes in engagement levels. By pinpointing the most impactful activities and campaigns, you can optimize your social media efforts for greater success.
Pricing:
- Agency: $85.00/mo
- Agency+: $170.00/mo
- Small Team: $42.50/mo
- Professional: $25.50/mo
To access the plarform: https://www.socialpilot.co/
Hootsuite
Not just another Facebook Ads analysis tool – it’s a powerhouse of analytics and insights designed to take your social media game to the next level. While it might seem like a cliche to recommend our own tool, the truth is, Hootsuite packs a punch with its array of super-helpful features.
From customizable reports to benchmarking tools and robust audience analysis capabilities, Hootsuite offers everything you need to make data-driven decisions and impress stakeholders with clear, concise reports.
With automated reporting, you can save time and effort while sharing valuable insights with your team.
What sets Hootsuite apart is its seamless integration with multiple social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
By consolidating all your social analytics in one dashboard, you can uncover overarching trends impacting your brand and accounts, making it easier to use Facebook Ads Optimization Tool.
Key features include comprehensive analytics tracking, custom reporting capabilities, personalized posting recommendations, and industry benchmark comparisons.
Plus, the fan heatmap feature provides a unique visualization of when your Facebook fans are most active, allowing you to tailor your content to maximize engagement.
Pricing:
- Professional: $99 per month
- Team: $249 per month
- Enterprise Custom: Different pricing for different businesses
To access the plarform: https://www.hootsuite.com/
SegmentStream
SegmentStream not only stands out as a Facebook Ads analysis tool, in particular, but also a must-try Facebook ad tool, in general, for businesses seeking comprehensive insights and actionable optimization recommendations.
Its key features make it a powerful tool for marketers looking to streamline their analytics process and maximize their return on investment.
First and foremost, SegmentStream offers unified marketing reporting, allowing users to centralize cross-channel marketing data analysis in one convenient platform.
This means you can effortlessly track key metrics like return on ad spend (ROAS) and cost per acquisition (CPA) across all your advertising sources, providing a holistic view of your marketing performance.
One of SegmentStream’s standout features is its ability to provide accurate attribution, even in environments where cookie-based tracking is limited or unavailable.
By deeply analyzing a wide range of data, SegmentStream can measure the true contribution of each ad campaign to total revenue, helping you understand the impact of your Facebook Ads on your bottom line.
In addition to analytics, SegmentStream offers optimization capabilities, including automated reporting features and strategic budget optimization recommendations.
These insights are tailored to enhance the performance of your Facebook Ads and other advertising channels, allowing you to make data-driven decisions that drive results.
Pricing: Custom designed for each business (Contact the company to request a demo)
To access the plarform: https://segmentstream.com/
Keyhole
Keyhole stands out as a must-try Facebook Ads analysis tool, providing marketers with the tools they need to track and analyze their social media profiles effectively.
With Keyhole’s comprehensive suite of features, businesses can gain valuable insights into their brand’s online presence, stay ahead of trends, and refine their social media strategy for maximum impact.
One of Keyhole’s standout features is its social listening capabilities, allowing users to monitor conversations and trends across social media platforms in real-time.
This enables businesses to stay informed about relevant topics and sentiment surrounding their brand, industry, or competitors.
In addition to social listening, Keyhole offers influencer monitoring tools, allowing businesses to identify and connect with influencers who can help boost brand exposure.
With Keyhole, users can filter influencers based on their level of publicity and engagement, ensuring they partner with individuals who align with their brand values and objectives.
Pricing:
- Individual: $89/ month
- Team: $189/ month
- Pro: $259/ month
- Advanced: $549/ month
To access the plarform: https://keyhole.co/
Rival IQ
Rival IQ is a versatile and comprehensive Facebook Ads analysis tool that extends its capabilities across various social media platforms, including Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok.
With Rival IQ, businesses can easily monitor the performance of their social media campaigns from a single, user-friendly dashboard, streamlining the analytics process.
One of the standout features of Rival IQ is its provision of free tools, making it accessible to brands looking to monitor their social media analytics on a budget.
These tools include head-to-head reports, allowing users to compare their performance directly with their biggest competitors on any given platform.
Also, Rival IQ offers comprehensive social media audits, enabling businesses to identify their top-performing content and areas for improvement.
Powered by machine learning, Rival IQ provides valuable insights into competitor performance, helping users understand the factors contributing to fluctuations in reach and engagement.
Pricing:
- DRIVE: $239/mo
- ENGAGE: $349/mo
- ENGAGE PRO: $559/mo
To access the plarform: https://www.rivaliq.com/
Social Status
Social Status stands out as an exceptional Facebook Ads analysis tool, offering comprehensive insights into the performance of paid ad campaigns across Facebook, Instagram, Messenger, and the Audience Network.
Renowned for its detailed analysis, this tool covers all 14 campaign objectives available in Facebook Ad Manager, including brand awareness, lead generation, traffic, and reach, among others.
One of the standout features of Social Status is its ability to automate Facebook ad reporting, providing stakeholders with ready-to-use formats for easy understanding and presentation.
Regardless of the ad account currency or campaign objective, Social Status supports seamless reporting, ensuring accurate insights into campaign performance.
Moreover, Social Status allows users to view complete Ad Creative alongside performance metrics and targeting details, facilitating a deeper understanding of campaign effectiveness.
With sortable and nested tables, users can analyze campaign, ad set, and ad details with ease, enabling efficient filtering and segmentation by placement, ad set name, or ad name.
Pricing:
- Micro: $9
- Starter: $29
- Pro: $49
- Business: $99
- Agency: $199
To access the plarform: https://www.socialstatuspgh.com/
Quintly
With Quintly, users gain access to detailed campaign information, ad performance metrics, and audience insights, allowing for a deeper understanding of advertising effectiveness.
This powerful software equips users with the necessary tools to track and analyze essential Facebook Key Performance Indicators (KPIs) relevant to their business objectives.
From tracking new fan acquisition and demographic information to analyzing engagement metrics such as comments, shares, and likes, Quintly enables businesses to gauge audience response and optimize ad strategies accordingly.
One of the standout features of Quintly is its ability to integrate paid data seamlessly into overall marketing analyses. By combining paid and organic data, businesses can gain a holistic view of their marketing efforts, facilitating informed decision-making and strategy refinement.
Pricing: $345/month
To access the plarform: https://www.quintly.com/
Sotrender
Sotrender emerges as an essential Facebook Ads analysis tool, streamlining the process of generating monthly reports, scrutinizing competitor strategies, and managing Facebook interactions with its Social Inbox feature.
This comprehensive analytics tool offers a complete overview of social media performance, empowering users to uncover valuable insights and analyze the effectiveness of their content strategies.
With Sotrender, businesses can identify top-performing content and optimize their Facebook advertising efforts for maximum impact.
Moreover, Sotrender enables users to stay ahead of the competition by gaining insights into their competitors’ audience demographics and engagement preferences.
By creating informative charts and conducting in-depth analyses, businesses can stay informed about competitor activities and adjust their strategies accordingly.
Pricing:
- Starter: $59/month
- Growth: $110/month
- Premium: $195/month
- Ultimate: $331/month
- Custom fit plan: Pricing tailored for your business
To access the plarform: https://www.sotrender.com/
Swydo
Swydo stands out as a premier Facebook Ads analysis tool, renowned for its ability to craft personalized dashboards and deliver instant reports for on-the-fly monitoring and analysis.
Trusted by over 2,000 companies spanning 80 countries, Swydo has cemented its position as a top-rated solution in the realm of Facebook ads reporting.
With Swydo, users can effortlessly manage multiple campaigns simultaneously, catering to the diverse needs of brands across various industries.
Notable names like GroupM, iProspect, and Labelium rely on Swydo to evaluate the performance of their social media ad spend, attesting to its effectiveness and reliability.
Key features of Swydo include its user-friendly interface and intuitive drag-and-drop report builder, enabling seamless customization and real-time insight gathering.
Moreover, Swydo offers integration with multiple ad platforms and provides white-label solutions for agencies, further enhancing its appeal and versatility.
Pricing: $49/month (base free) + data source fee:
- 11 – 100 data sources $3.50 per data source
- 101 – 500 data sources $2.50 per data source
- 501+ data sources $1.50 per data source
To access the plarform: https://www.swydo.com/
Bottom Line
In the previous blog post, SpeedX Agency walked you through the best AI tools for Facebook ads that can help you foster customer satisfaction and streamline your advertising activities. And we hope this article is another informative blog for you. Ultimately, investing in the right Facebook ads analysis tool can lead to improved campaign performance, increased ROI, and better decision-making. Whether it’s comprehensive analytics, real-time monitoring, competitor analysis, or customized reporting, you’ll find one that suits every of your requirements from the list above!
