Which is the best spot to show your Airbnb listing to customers? On such social media platforms as Facebook! Knowing how to run Facebook ads for Airbnb listing correctly can help you win over other competitors while minimizing the ad costs. This article will give you a complete guide on promoting your Airbnb on this crowded platform and some expert tips for killing this task nicely!
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Is Facebook Good For Advertising Airbnb?
Should you run Airbnb ads on Facebook? Yes, if you do it right, Facebook can boost your Airbnb advertising aggressively. Airbnb gets lots of visitors, but your property might not stand out if it’s in a busy area. If you’re not on the first page, it’s tough to get noticed. Facebook can help with this.
Posting your Airbnb listing on Facebook gives it more exposure. When people click on your listing through Facebook, it increases clicks on Airbnb, leading to more bookings. Airbnb likes popular, reputable, and well-booked listings. By showcasing your property on Facebook, you show Airbnb that your place meets these criteria, improving your listing’s ranking.
How To Run Facebook Ads For Airbnb Listing?
Below is a detailed guide on running your Facebook Airbnb ads. Note that you can NOT skip any of these as we’ve already eliminated all the unnecessary steps and focused on the key ones.
Identify your customers
Concerning how to share Airbnb listing on Facebook, Knowing your audience is key for effective Facebook ads for your Airbnb and also one of the first and foremost ways to lower Facebook CPM (many beginner advertisers may not know this!).
Look at your best guests from the past year: What are their interests? Do they live alone or with their families? How far do they travel to your property? Do they rely on reviews or tend to be influenced by social media?
Answering these questions helps you pinpoint your target audience on Facebook’s Ad Manager and guides you in creating captions and graphics with the right information.
Create a Business Page
The next step to start advertising your Airbnb on Facebook is setting up a dedicated space. Creating a business page is crucial. Don’t mix business with your personal page. A business page signals professionalism to potential guests. If you already have a Facebook account, just set up a business page within it.
Click the “Create a Page” button on the sidebar and follow the step-by-step instructions. Answer questions about your property’s address and industry, and you’re done! Your business page is ready for action.
Plan your ad content
Before launching your ads, you need to equip yourself with a thorough understanding of the anatomy of a Facebook ad and a well-planned content schedule. Figure out how often you want to post—every other day or twice a week. Be consistent. Draw up a content calender with what you want to say for each post.
Outline posting picture, time, and theme beforehand, or pre-schedule the entire post. This helps maintain a steady and organized presence on Facebook.
Set a budget
While Facebook advertising is generally affordable, it’s easy to spend more than intended. Begin with testing ads to understand what works. So, don’t forget this imperative step as it’ll shield you from overspending. You can set up your account for ad spending in two ways:
- Daily budget: This is the amount you allocate per day until you stop running the ad. For example, if you choose £5 a day for 14 days, your total spending will be no more than £70 over two weeks. The ads manager estimates how many people will see your ad in that period.
- Total budget: This is the total amount you’re willing to spend over the ad’s lifetime. Facebook continues showing your ad to users who match your criteria until this budget is reached. It can be a gradual or swift expenditure, depending on demographics.
We advise starting with a modest budget to gauge results before investing significant funds in your ad campaigns.
Run your Facebook ads
Unlike the effort-intensive task of garnering free organic traffic, Facebook ads offer a quick solution. For smaller vacation rental businesses, the time and effort spent on organic methods might match the cost of a Facebook ad. Depending on your ad budget, you can narrow or widen your audience, estimate the reach, and set a target location.
By combining Facebook Ads with organic posts, you significantly improve the likelihood of your Airbnb listing catching the attention it deserves and securing bookings. Are you a beginner, and this is your first Facebook advertising project? SpeedX agency comes with cultured specialists and advertising tips – all of which can greatly assist in optimizing your ads metrics and contributing to a successful marketing campaign. Give us a call for the best communication!
Track the results every day
Crunching the numbers is the key to understanding what works. By monitoring successful posts, you’ll grasp your audience’s preferences and can deliver better content. Tailoring your content to your target audience boosts interactions on both your Facebook and Airbnb pages, a win-win!
While engagement is valuable, conversions are even better. Keep tracking and analyzing to understand what leads to bookings. For advanced analytics, leverage tools that help monitor your vacation rental website’s performance and reporting tools that provide insights into actual bookings. Combine these tools with Facebook’s analytics, and your page is on the road to booking success.
>>> Read more:
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Tips For Running Better Facebook Ads For Airbnb Listing
Besides the basics of launching an Airbnb Facebook ad campaign, there are secret tips to maximize its effectiveness that may be new to beginner advertisers:
Add a CTA
A “Call To Action” (CTA) might be small, but it is mighty! It can be a text or image prompting visitors to take action, like the Facebook button on the right.
Facebook wouldn’t use them if they didn’t. Think about it: if a website said “don’t click here,” what would you do? Click, right? Our minds instinctively respond to such prompts.
You can use simple CTAs in posts, like “Click Here For More,” yet make the message clear. Skipping it is like giving someone a test drive but not asking if they want to buy the car.
Use a chatbot for instant customer support
Why not take advantage of the technology advancements in your Facebook ads for Airbnb listing? The use of Messenger Marketing is rapidly growing, offering real-time responses to pre-programmed questions. For instance, users can inquire about your phone number, web address, booking link, or property details.
This technology is impressive, efficiently capturing email addresses and contact information, turning potential guests into direct bookers. Providing quick answers to questions makes your Facebook page more dynamic and appealing to users.
Run attractive offers
What attracts you the most as an Airbnb guest? Isn’t is beneficial deals and coupons? When you have special offers on online travel agencies, share them on your social media pages. Utilize strategic methods to garner Facebook “likes” for increased visibility. This is highly effective during the holiday season when people are planning visits with family and are more receptive to special offers.
Make your contact info prominent
So, you’ve already got impressive content and enticing offers. The last step is to make it the easiest possible for customers to get in touch with you. Keep your website, address, email, and phone number prominently displayed, preferably in multiple locations. Add them to Facebook posts to increase visibility.
Remember, your Facebook page serves the purpose of attracting bookings, so make it easy for potential guests. Interestingly, nearly 60% of potential buyers refrain from making a purchase because the process is inconvenient. Therefore, ensure an unobtrusive transaction process to encourage engagement.
Bottom line
Running effective Facebook ads for Airbnb listing involves a strategic steps. But, once you’ve seized a clear idea of what you’re going to do, you’ll stand a high chance of promoting your property’s visibility and increasing securing bookings on Facebook. Last words for you, our dear readers: Feel free to contact us in case of any question related to the topic or need for advice on your advertising strategies. SpeedX Agency are always ready to lend a hand! So, happy advertising!
