Are you struggling to reach the right audience with your Facebook ads? Don’t worry, Facebook Ads Keyword Targeting is the perfect solution to supercharge your ad campaigns! With keywords, your ads will appear in front of people who are actively searching for similar products or services, significantly increasing your chances of conversion.
In this article, we’ll dive deep into Facebook ad keywords, explore effective keyword research tools, and share tips on building a high-quality keyword list.
Table of contents
Overview Of Facebook Ads Keyword Targeting
Facebook appeared in an environment of surfing and discovery, it is different from other platforms that have. Therefore, Facebook advertising keywords act as a bridge between your ideal customers and your advertising content, this is one of Facebook Ad Targeting Methods you cannot miss.
- Interest Targeting: Facebook Ads keywords target users based on interests, demographics, and behavior on the platform, not just on immediate search queries.
- Diverse targeting options: Not just focusing on exact matches like search engines, Facebook Ads keywords have multiple match types (broad, phrase, exact) to reach a wider audience.
- Exploit Facebook’s huge data warehouse: Facebook owns a huge amount of user data. Advertising keywords leverage this data source to identify users interested in related topics, even if they haven’t searched directly.
Next, one of the important things that you need to know here. These are the three types of valuable keywords that you must focus on building. It can be just 1 word, or 1 phrase, but is divided into 3 types:
- Broad Match: This casts the widest net, reaching users whose searches contain any form of your keyword. It’s a great starting point for initial audience discovery, but be prepared for some irrelevant impressions.
- Phrase Match: This is where things get more focused. User searches must contain your exact phrase, but additional words may be present before or after.
- Exact Match: This offers the most control. User searches must perfectly match your keyword, resulting in the most targeted reach, but potentially a smaller audience size.
Next, I want you to focus your attention on keywords that convert. Conversion keywords are keywords that have customers’ need to buy products or use services such as ‘Use’, ‘Rent’, ‘Buy’, ‘Get’, ‘Sale’, etc.
It’s best to make a list of those types of keywords and search for information on Facebook. Then you can continue to read carefully the content below to learn how to use those keywords for Facebook Ads.
Specific Methods To Use Facebook Ads Keyword Targeting
For this content, I want to focus on guiding you step by step to implement Facebook Ads Keyword Targeting. First, make sure you have a clear understanding of the ways to search for keyword sets that I shared above.
Determine Ad Objective
This depends on the keywords you identified above. If it is a brand-related keyword, then you should choose ‘Brand Awareness’ or ‘Engagement’. On the other hand, if it is a conversion keyword, then you should choose ‘Conversions’ or ‘Sales’.
This depends on your keywords, how your brand implements its advertising strategy, and your products and services. So be careful in this step.
Create Saved Audience
First, visit Meta Ads Manager to get started. Then click ‘Audiences’ to move to another working window.
In the ‘Audiences’ window, click ‘Create audience’, then click ‘Saved audiences’ to create a new list of audiences that can be used for future targeting. (or you can research or change more without using it yet)
Moving to the ‘Detailed Targeting’ section, you can see a space where text can be entered. Please enter your keywords. You can see the ‘Revelance’ section, Facebook will suggest related keywords, long-tail keywords or keywords with the same intent. Or in the ‘Size’ section, Facebook will filter out keywords with high volume for you to use.
Not only that, when you click ‘Browse’, you can select specific keywords that Facebook has listed. It involves three elements: ‘Demographics’, ‘Interests’ and ‘Behaviors’. If you are curious about it, you can visit Detailed Targeting Facebook Ads to read it carefully and then come back to this article.
Handle directly with new ad campaign
If you want to target these keywords directly without accessing ‘Audiences’. You can create a new campaign and proceed to the second screen. Here, you can see that the Detailed Targeting Facebook Ads section is identical to the ‘Create Saved Audience’ steps.
Although it has the same function, if you are dealing with a new advertising campaign. You have to make sure you understand and can put the ad into action.
Some Tips For Using Facebook Ads Keyword Targeting
Let’s take your Facebook Ads keyword targeting to the next level with these actionable tips:
- A/B Test Your Way to Victory: Facebook’s A/B testing tool is a free powerhouse. Use it to discover which keywords truly resonate with your audience. By identifying your top-performing ads early on, you can allocate your budget more efficiently and focus on what works.
- Relentless Optimization: Once you’ve honed in on your target audience using the strategies we’ve discussed, it’s time to optimize every aspect of your campaigns. This includes refining your ad spend, weeding out underperforming ads, and setting reminders to monitor your campaigns closely. Catching and fixing errors early can save you valuable time and resources.
- Avoid Ad Disruptions with a Pro Account: Nothing derails a campaign like unexpected ad suspensions or restrictions. To ensure a smooth advertising experience, consider using a Facebook Agency Account for Rent from SpeedX Agency. These premium accounts come with added benefits, including higher spending limits and priority support, making them ideal for scaling your winning campaigns.
Key Takeaways
In truth, Facebook Ads Keyword Targeting is one of the most effective methods for reaching high-potential customers with specific needs on Facebook. However, to truly excel and achieve breakthrough revenue growth with Facebook Ads, you need more than that.
There will inevitably be challenges and restrictions from Facebook. When that happens, you can contact SpeedX Agency to put an end to those frustrations. We have a strong team of experts to help you overcome any obstacles. Trust us and unlock this immense potential.
