The efficiency of a Facebook ads campaign not only relies on the targeting and creativity of the marketers but also how they monitor, interpret, and deal with the insights and data of their campaign. That’s where a Facebook ads reporting tool comes in place.
This article will introduce to you the 8 top reporting tools for Facebook ads on today’s market which will be great assistants in your marketing strategy.
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Best Facebook Ads Reporting Tool To Manage Your Campaign Data
After years of researching and experimenting with a lot of reporting tools, we’ve ended up with the below platforms which will surely lend you a big hand:
Meta Ads Manager
Meta Ads Manager is the ultimate Facebook ads reporting tool due to its comprehensive features and seamless integration with Meta’s platforms like Instagram and Messenger.
It offers robust analytics and customizable reports, allowing advertisers to track ad performance, audience demographics, and engagement metrics effectively.
For small teams or individual digital marketers, Ads Manager serves as a central hub for creating, managing, and reporting on ad campaigns.
However, its usability may be limited for larger teams or stakeholders who require access to Facebook Ads data but lack the time to navigate the platform extensively.
In such cases, third-party tools can streamline the reporting process, saving time and simplifying data analysis for marketing managers and senior colleagues.
Despite its limitations in catering to broader stakeholder needs, Meta Ads Manager remains a powerful and cost-effective solution for advertisers looking to monitor and optimize their Facebook ad campaigns.
Pricing: Meta Ads Manager is a free Facebook ads reporting tool. Users can set up their Facebook ads account and start leveraging its features without incurring additional costs.
To access the platform: https://www.facebook.com/business/tools/ads-manager
Metrics Watch
Metrics Watch is a Facebook ads reporting tool with an intuitive drag-and-drop builder. It helps users swiftly access detailed insights on their Facebook ad performance all within a single platform.
Renowned brands like Lindt, Spotify, and Freshbooks trust Metrics Watch for competitor analysis, campaign tracking, and valuable insights into their marketing endeavors.
Key features:
- Seamless report delivery: Metrics Watch enables users to receive reports and insights directly in their inbox, eliminating the need for daily visits to the platform.
- Tailored KPI tracking: Customize key performance indicators (KPIs) to align with your business objectives, empowering better decision-making through professional reports.
- User-friendly interface: Accessible interface allows for easy customization without requiring coding expertise, ensuring a user-friendly experience.
Pricing: Metrics Watch provides a 14-day free trial for its Facebook Ads Reporting Tool, followed by subscription plans starting from $29 per month. Pricing varies based on the number of reports required, ensuring flexibility for users’ needs.
To access the platform: https://metricswatch.com/
Stackby
Which is the best facebook ads reporting tool ? Stackby is surely a candidate.
It’s a versatile tool that streamlines the process of planning, organizing, and monitoring Facebook ads campaigns, all within a single platform.
Its predefined Facebook Ads Campaign template simplifies tracking of essential key performance indicators (KPIs) and facilitates the creation of real-time Facebook ads reports.
Key features:
- Facebook ads API integration: Stackby seamlessly integrates with the Facebook Ads API to automatically fetch data related to campaigns, ad sets, and ads, eliminating manual data entry tasks.
- Comprehensive KPI tracking: Users can track a wide range of KPIs tailored to their business goals, including clicks, impressions, spending, comments, likes, link clicks, posts, CPC, CPM, CTR, and more for each campaign, ad set, or ad.
- Integration with Zapier: Stackby integrates with Zapier, enabling users to easily track Facebook leads and automate workflows.
- ROI calculation: With the formula column type feature, users can calculate the return on investment (ROI) of their Facebook ads campaigns, providing valuable insights into campaign performance.
- Customizable reporting: Stackby allows users to add KPIs for ad sets, ads, and campaigns separately, enabling comprehensive tracking and analysis in a single location.
- Time-triggered automations: Users can set up time-triggered automations to fetch data automatically from the Facebook ads manager, ensuring that reports are always up to date.
- Real-time sharing: Stackby enables users to share real-time Facebook ads reports with their team or clients, facilitating collaboration and decision-making.
Pricing: Stackby offers a free Facebook ad reporting tool that last lifetime with limited functionality. For extended features and functionality, users can opt for the paid version, which starts at $9 per month. Additionally, Stackby offers a limited-time annual deal, allowing users to access the paid version at a fixed renewal price forever.
To access the platform: https://stackby.com/
Geckoboard
Geckoboard is one of the highly recommended Facebook ads reporting tools, offering seamless integration with Facebook Ads and a plethora of other data sources, including Google Analytics, Google Ads, and Shopify.
With Geckoboard, creating a comprehensive marketing dashboard to track crucial campaign key performance indicators (KPIs) like Click Through Rate, Conversion Rate, and Campaign Spend is a breeze.
Key features:
- Easy integration: Geckoboard seamlessly integrates with Facebook Ads and over 90 other data sources, enabling you to aggregate all your marketing data in one centralized location.
- Customizable dashboards: Build personalized marketing dashboards tailored to your specific needs, highlighting the most relevant KPIs for your campaigns.
- Visualization tools: Geckoboard’s visualization tools make it easy to transform complex data into clear, intuitive visuals, allowing for quick and easy interpretation of performance metrics.
- Sharing and collaboration: Share your Facebook dashboard effortlessly with team members via sharing links, display it on a TV for real-time monitoring, or set up notifications and automated reports for platforms like Slack.
- Simplified reporting: Geckoboard streamlines the reporting process, saving marketers valuable time and effort by providing easy access to essential campaign metrics.
Pricing:
- Essential: $39/month (billed annually)
- Pro: $79/month (billed annually)
- Scale: $559/month (billed annually)
To access the platform: https://www.geckoboard.com/
Whatagraph
Whatagraph emerges as a top-tier Facebook ads reporting tool, offering marketers and agencies a user-friendly platform to generate insightful and visually appealing reports swiftly.
Beyond Facebook ads, Whatagraph supports reporting across a diverse array of platforms, making it a comprehensive solution for cross-channel analytics.
With access to over 100 report templates, users can effortlessly create Facebook ads reports or cross-channel reports tailored to their specific needs and objectives.
Thoffers fully customizable reports, empowering users to modify every aspect of their reports—from colors and fonts to images and URLs. Additionally, users can white-label reports to maintain brand consistency and impress clients with personalized branding.
This Facebook ad reporting tool features an intuitive interface that simplifies the report creation process, enabling marketers to generate functional and visually appealing reports in minutes.
Besides, Whatagraph facilitates collaboration among team members by allowing up to 5 team members to access reports, ensuring seamless workflow and efficient teamwork.
Pricing:
- Starter Plan: $199/month for up to 25 data sources and 5 team members.
- Custom Plans: Tailored plans are available for larger teams or specific requirements.
A free trial option is available, allowing users to experience the platform’s capabilities before committing to a subscription.
To access the platform: https://whatagraph.com/
Quintly
Not only is Quintly a functional Facebook ads analysis tool but also a comprehensive reporting assistant.
With Quintly, marketers can automate the reporting process by creating recurring reports that are automatically sent to designated recipients at scheduled intervals. This feature saves time and ensures consistent monitoring of Facebook ad campaigns.
Also, Quintly enables users to share dynamic dashboards as web pages with their team members or clients. This fosters collaboration and enhances transparency by providing real-time access to performance metrics.
The platform offers convenient data export capabilities, allowing users to export data in popular formats such as CSV, XLS, JPG, and PDF with just a few clicks. This makes it easy to analyze data further or incorporate it into presentations and reports.
Pricing: Quintly offers a free 7-day trial with personalized demos to help users explore its features and determine the most suitable plan for their business needs. The platform offers a single paid plan priced at $345 per month (billed annually at $4,140).
To access the platform: https://www.quintly.com/
Hyros
As one of the top Facebook ad reporting tools, Hyros enables users to accurately track and attribute conversions to specific ads, campaigns, and channels. This capability provides valuable insights into the effectiveness of various marketing efforts, allowing for informed decision-making.
With Hyros, marketers can visualize the entire customer journey, from initial ad engagement to conversion. This comprehensive view enables optimization of ad sequences and funnel performance, ensuring a seamless and efficient customer experience.
>> Read more: Facebook Ads Analysis Tool To Better Manage The Metrics
The platform offers detailed analysis of key metrics such as impressions, clicks, conversions, and cost-per-conversion. These granular insights empower marketers to optimize campaign performance and maximize ROI.
Notably, Hyros allows users to create customized reports and dashboards tailored to their specific business goals and requirements. This flexibility ensures that stakeholders have access to relevant and actionable insights.
Pricing: Hyros offers various pricing plans tailored to the scale and requirements of businesses. For detailed pricing information, users can contact their sales team directly.
To access the platform: https://hyros.com/
Shape.io
Shape.io provides users with a centralized platform to organize campaign spending across various channels, allowing for the creation of custom budgets.
Through this dashboard, all PPC and Facebook ads data is transformed into insightful reports, streamlining the management process.
Key features:
- AutoPilot: This feature automates campaign adjustments based on current spending, ensuring that users achieve their target budget without overspending or underutilizing resources.
- CruiseControl: Users can set specific thresholds for key metrics like cost-per-click or click-through-rate, and CruiseControl will automatically adjust bids to meet these goals.
- Budget pacer: Designed for campaigns with recurring monthly spending targets or limited-time budgets, this feature helps users manage their budgets effectively.
- Budget booster: Analyzing historical data, Budget Booster suggests budget changes aimed at improving campaign performance.
Pricing:
- Free Account (limited to 1 client)
- Pro Plan: $299 per month
- Enterprise Plan: Custom pricing based on individual requirements
To access the platform: https://shape.io/
Bottom Line
If you’re interested, SpeedX Agency also compiled a list of the Facebook ad tool that save you both time and energy when dealing with hundreds of tasks during your advertising campaign.
So, having access to a reliable Facebook ads reporting tool is essential for businesses aiming to optimize their advertising efforts and maximize their return on investment.
The above tools offer a wide range of features, including comprehensive data analysis, customizable reporting, real-time monitoring, and automation capabilities, all of which contribute to better performance tracking and decision-making.