New to Facebook advertising? Don’t get lost in the maze of image requirements! Mastering the right Facebook advertising image size and specs is your secret weapon to grabbing attention and boosting clicks. Think of it as the foundation of your Facebook ad success – get it wrong, and your message could disappear in a blur.
But don’t worry, we’ve got you covered. We’ve distilled everything you need to know about Facebook ad image dimensions and the specifications, so you can create eye-catching visuals that stand out in the feed. Ready to unlock the power of picture-perfect ads? Dive in and discover the key to maximizing your ad’s impact.
Table of contents
Facebook Advertising Image Size And Specs: 2024 Latest Updated
Facebook Advertising Image Size is very important for advertisers. If you have a special interest in Media Files for ads. It will be very easy to attract a steady audience and generate a very high number of conversions.
On the contrary, if you do too poorly and put the wrong size of the image or video, it will cause the media files to display incorrectly. And as a result, the audience will turn away from you.
Besides, I also summarize all Image Size for each type of Facebook Ad right here, you can follow very easily:
- Clicks to Website: 1,200 x 628 pixels.
- Website Conversions: 1,200 x 628 pixels.
- Page Post Engagement: 1,200 x 900 pixels.
- Page Likes: 1,200 x 444 pixels.
- App Installs: 1,200 x 628 pixels.
- App Engagement: 1,200 x 628 pixels.
- Local Awareness: 1,200 x 628 pixels.
- Event Responses: 1,200 x 444 pixels.
- Offer Claims: 1,200 x 628 pixels.
- Video Views: 1,200 x 675 pixels.
>>> You cannot miss: 6 Benefits Of Facebook Video Ads With Examples
Recommended Facebook Image Size & Specs For Image Ads
For Image Ads in Facebook Feed, this is a popular type of Facebook Ad and many people use it. It only includes one or a few key images to display to your Facebook audience.
You can create Image Ads from an image of a Page post. Or upload directly in the Ad Creative section in Meta Ads Manager.
However, it does have some recommended size requirements. If you do it wrong, it will most likely stretch the image or display incorrectly, causing significantly reduced ad performance. According to Facebook, these requirements include:
Design recommendations
- File type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text recommendations
- Primary text: 80 characters
- Headline: 27 characters
Technical requirements
- Maximum file size: 30 MB
- Aspect ratio tolerance: 3%
However, in order for the advertising images to be sharp for the audience, you still need to be careful here. You must make sure the image is larger than the minimum and has enough pixels so that it is clear and eye-catching.
It’s best not to blur or blur elements in the advertising image. And don’t try to hide certain content here, that’s something Facebook doesn’t like and they will make things difficult for you if you do that.
Recommended Image Size Of Facebook Carousel Ads
Carousel Ads need more images than Single Image Ads. So you must meet all requirements from Facebook regarding the size of images in Ad Copy.
Below are the basic parameters that advertisers who want to create Facebook Carousel Ads need to know to do it right.
Design recommendations
- Image file type: JPG or PNG
- Video file type: MP4, MOV or GIF
- Ratio: 1:1 or 4:5
- Resolution: At least 1080 x 1080 pixels
Text recommendations
- Primary text: 80 characters
- Headline: 45 characters
- Description: 18 characters
- Landing page URL: Required
Technical requirements
- Number of carousel cards: 2 to 10
- Image maximum file size: 30 MB
- Video maximum file size: 4 GB
- Video duration: 1 second to 240 minutes
- Aspect ratio tolerance: 3%
Facebook advertising image specs of Collection Ads
Next, if you want to create Collection Ads for your products or services. Below are the most specific parameters for it.
Design recommendations
- The main cover image or video that is displayed in your collection ad uses the first media file asset from your Instant Experience.
- Image type: JPG or PNG
- Video file type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text recommendations
- Primary text: 125 characters
- Headline: 40 characters
- Landing page URL: Required
Technical requirements
- Instant Experience: Required
- Image maximum file size: 30 MB
- Video maximum file size: 4 GB
General Notes Of Facebook Advertising Image Size And Specs
About Image Ads on Facebook, you don’t just design an image and you’re done. Facebook asks you for more than that, it involves anatomy of a Facebook Ad. Basically, you need to pay attention to Text on Images.
For text on images, you need to pay attention to Facebook advertising image guidelines. It involves a series of Policies that you need to understand deeply before creating images and text in them.
In general, I want you to pay attention to grammar and word usage in advertising images. You are not allowed to use words that are dirty, vulgar, insulting or unintentionally offend others.
In addition, you are also not allowed to use words related to major brands, copyrighted or containing sensitive elements related to specific fields and industries today. To know more about this, you can visit Meta Ads Policies.
Next, I want you to clarify the text in the image. It should appear logically and carry a clear message. If you are advertising a product, you need to state a few key features or the product name. Or if it’s a service, you need to describe something important about that service.
You should try to make it as streamlined as possible, it will be useful to the audience and attract attention.
Epilogue
To summarize all the helpful points above, I want you to truly remember the Facebook Advertising Image Size and Specs. If you don’t meet these requirements, your audience will simply skip your ads. This is because they will appear blurry, distorted, and annoying to viewers.
If you encounter any difficulties with Facebook Ads, first, stay calm. Next, you can immediately contact SpeedX Agency to resolve the situation as quickly as possible. We have prepared the most effective method: Facebook Agency Account For Rent to help you overcome any obstacles.
