Ever wonder how some brands seem to follow you around the internet with ads for products you’ve already checked out? That’s Facebook Dynamic Remarketing Ads in action. It’s a powerful tool, but it’s often misunderstood. I’m here to demystify the process and show you how to create remarketing campaigns that actually work. Let’s unlock the potential of your audience together!
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Introduction To Facebook Dynamic Remarketing Ads
For advertisers who don’t exactly know about this term. Facebook Dynamic Remarketing Ads is actually Dynamics Ads with a targeting audience of people who have made purchases, interacted with your Page, posts, and ads. This is one of the most effective Facebook Remarketing Methods.
About Facebook Dynamic Ads: It provides a common template for you to choose from (you can also use a template you create yourself) so that Meta automatically takes images and content from the database to make an ad template. Dynamic Ads will use Facebook Pixel to display ads to interested customers who visit your business’s website or have interacted with you.
In fact, you can only run this type of ad when you have been active with Facebook Ads for a long time and have a stable number of Page followers or purchases. Because at this time, the Retarget strategy will be effective with more implementation methods. Pay attention to this.
When implementing Facebook Dynamic Remarketing Ads, some positive results you can get are:
- Increase conversion impact: According to Invesp’s Research, website visitors who are retargeted with display Ads are 70% more likely to convert on the retailer’s website.
- Increase brand awareness: Not only does this increase when you choose Brand Awareness Ads, using Facebook Dynamic Remarketing Ads also means your audience will see your new ads again and remember your brand.
- Reduce order cancellation rate: According to MotoCMS, retargeting reduces cart abandonment by 6.5%. Surely if you do well with Facebook Dynamic Remarketing Ads, your audience will not be able to ignore your products.
- Personalized Advertising: Dynamic Ads leverage Meta’s AI to create tailored ads for different audiences. But with the advancement of AI, this personalization is becoming even more precise, leading to highly effective ads that drive up conversion rates.
- Seamlessly Adaptable: Because these ads are dynamically generated, they automatically adjust to fit any device perfectly. Pretty amazing, right?
Naturally, results vary depending on how you target your audience and craft your ad creative. Every advertiser has their own approach. However, in the upcoming section, I’ll reveal the key steps to ensure your Facebook Dynamic Remarketing Ads are on point.
Steps To Make A Perfect Facebook Dynamic Remarketing Ads
Ready to turn your curiosity into profit? The following sections will reveal the proven techniques for maximizing your ROI with Facebook Dynamic Remarketing Ads. Don’t miss out on these valuable insights!
Use Meta Audience
This is one of the completely free useful features from Facebook. You can access Meta Audience right away and use it to quickly create a Retarget Audience List.
Here, Facebook suggests you 3 types of Audience to use. The 2nd and 3rd options are Lookalike audience and Saved audience respectively. These two options don’t really mean anything for retargeting so I won’t share them here.
Let’s focus on Custom Audience: This Audience List is taken from sources such as Website, App activity, Video, Facebook Page, etc. This option helps you retarget based on specific audience activities such as watching videos, liking or interacting, commenting, sharing posts, adding products to cart on the website, etc.
So you can use Meta Audience to create Retarget Audience Lists that can be used at any time. Get used to using this feature as it is also very useful for A/B Testing, a useful feature that I will share later.
Create Facebook Dynamic Remarketing Ads Properly
Facebook requires you to complete 3 basic things before creating Dynamic Remarketing Ads:
- Create a Facebook Page for your business if you don’t have one yet.
- Create a business portfolio in Business Manager.
- Create a catalog for dynamic ads.
Complete the 3 things above before coming back here to continue with the instructions for creating Facebook Dynamic Remarketing Ads.
Next, you can access Meta Ads Manager to set up a new Dynamic Retarget ad campaign. Let’s click ‘Create’ -> select ‘Sales’ as ad objective -> Turn on the ‘Dynamic creative’ button.
However, note here that you need to use the Audience List that I instructed above for retargeting.
Next, you are required to add a few videos or images to complement Dynamic Ads. Facebook will display a notification until you complete the required number of Media Files.
*Expert tips: Try to use more winning Media File combined with new images or videos. Winning media files are images and videos that you have used to run Facebook Ads effectively before. And new images or videos will help keep your ads fresh and appealing to your audience. It is better that you provide more than 2 images and 2 videos to have enough attraction.
Choose a unique frame
Unlike other types of ads, Facebook Dynamic Remarketing Ads has a separate section for you to insert a frame for the displayed advertising images. So, design a frame that is impressive and suitable for the audience.
My experience in this situation is that you should test many different types of frames to find the most effective one. I will share how to test it below.
A/B Test to find winning dynamic remarketing Facebook Ads
Not all of your Dynamic Ads will be effective when done correctly. You need a performance testing tool to verify the potential of that ad. And the A/B Test is a tool that does this job very well.
You can use A/B Test to compare two Dynamic Ads that are identical but only differ in 1 component. From there you will know which factor is more effective. For example, if I want to know what is an effective frame for Dynamic Ads, I just need to create 2 versions of the same ad, only the Audience List is different.
Although this will be quite time consuming, it is quite effective. Pay attention to controlling your budget so that the testing process is not too expensive.
>>> You may also interested in: All Facebook Remarketing Audience Knowledge That You Cannot Miss
Bottom Line
In short, I think Facebook Dynamic Remarketing Ads will be an extremely reasonable choice for online sellers on digital platforms. Please save the most useful tips from this article to apply in the future. Don’t forget that SpeedX Agency is always here and ready to help you overcome any ban from Facebook Ads.
