Nowadays, there are many online platforms to deploy marketing strategies for those looking for renters. A typical example is Facebook Marketing for Apartments, it optimizes marketing costs and can still display rental posts to those in need. However, just accessing Facebook and posting is not always effective. It is a specific strategy consisting of many steps. Let’s explore the effective strategies and methods for utilizing Facebook to promote apartments and attract potential renters through this article.
Table of contents
Facebook Marketing For Apartments: Preparation
Before delving into Facebook marketing for apartments strategies, it’s crucial to have a clear understanding of the target audience and the competitive landscape. Conducting thorough research on the demographics of apartment seekers in your area and analyzing competitor strategies can provide valuable insights for crafting effective marketing campaigns. Basically, you need to do the following to better understand the needs of apartment renters, the rental market and your competitors: Before delving into Facebook marketing for apartments strategies, it’s crucial to have a clear understanding of the target audience and the competitive landscape. Conducting thorough research on the demographics of apartment seekers in your area and analyzing competitor strategies can provide valuable insights for crafting effective marketing campaigns.
Basically, you need to do the following to better understand the needs of apartment renters, the rental market and your competitors:
Apartment tenant research
Apartment tenants will be the main target you need to research on Facebook. The tools you can use are Meta Audience Insight (available on Facebook) or AdTargeting, MagicX (3rd party tools). Choosing to use these tools depends on your budget.
House rental market
You can refer to suitable prices and demand for rental houses in Facebook Groups. Search for keywords related to apartments for rent and related groups. In addition, you can also join groups related to the tourism industry. Travelers are sometimes very interested in this.
Competitor research
An important step that cannot be missed. You always have to look around and pay attention to your competitors on Facebook. The simple way is to visit Facebook Marketplace, type in keywords related to rental housing and use filters to find out. Or Facebook Groups are also a potential place to research strong competitors (strong competitors often post to increase interaction in these groups).
>>> Related article: 5 Steps To Run Facebook Marketing For Real Estate Agents
Facebook Marketing For Apartments: Important Methods
Please read below step by step to start Facebook Marketing for Apartments. Don’t forget to follow the basic steps I shared above because it is directly related to the next section below.
Create and manage Facebook Business Page
This is a simple and must-do step to get started. Visit this link: https://business.facebook.com/ to create a Facebook Business Page. Of course, Facebook will ask you to log in and provide some basic information. But trust me, it won’t take more than 5 minutes:
Posting Facebook Marketplace apartments for rent
Posting posts on Marketplace with home rental content is very simple. And this is also effective because you only take time to download images and add necessary information. To be able to post your apartment rental on Marketplace, you can follow my instructions:
Step 1: Access Facebook Marketplace and Create new Marketplace post like the image below:
Step 2: Click ‘Home for Sale or Rent’. Then provide full information for Marketplace Post.
Step 3: Then click ‘Next’ -> ‘Publish’. A complete apartment rental Marketplace post will look like this:
>>> Cannot miss: Facebook Marketing For Attorneys: Is It Worth It? Law Firms Should Read This
Facebook Ads for aparments
One important thing you need to know about Facebook Marketing for Apartments Ads: this kind of ads belong to Facebook’s Special Ad Category (housing, credit and employment sectors). And so you can’t advertise in the normal way.
Basically, apartment advertisements in the following form will be affected by this policy:
- Opportunity to sell or rent houses, apartments or other types of housing
- Homeowner or mortgage insurance opportunities
- Advertisement for home loans
- Equity or appraisal services
- Apartment and house repair services
More specifically, you cannot have detailed custom targeting because Facebook is concerned about real estate developers being able to discriminate based on location, gender, and age. You can’t exclude specific audiences and can’t target based on demographics or behavior.
This also makes it impossible for your Facebook Apartments Ads to create a Lookalike Audience. However, don’t worry too much because the special advertising category is specifically designed by Facebook and is considered smarter and more effective than the regular advertising category. And so, you should still choose Paid Ads for Facebook Marketing for Apartments apartment. Things you should keep in mind are:
Choose the suitable Ad Objective & Ad Type
Ad Objective and Ad Type are just customization options on Facebook Ads. However, these two things play an important and decisive role in the future of your apartment advertising on Facebook. A good strategy for choosing the right Ad Objective and Ad Type depends on each stage and your tenant outreach needs. Detail:
- First stage: If you do not have a Facebook Page with a large number of interactions and followers. You need to improve this. You should focus on Objectives that have the ability to create new interactions and followers. I recommend Post Engagement and Traffic at this stage.
- Second stage: Once you have a certain number of followers and interactions, you can consider choosing Objectives that create direct conversions such as Conversions or Leads. You should also learn about some popular Ad Types such as Image Ads and Video Ads.
- Maintenance phase: To maintain engagement, in addition to running ads, you must also post traditionally, or both. Recently, Stories and Reels are trending and you can use them. You can also use Remarketing campaigns to retarget audiences who have previously interacted with your ads but have not yet converted.
Promote regular posts
During the process of managing Facebook Page, sometimes you will have posts that attract a lot of audience interaction. These audiences may or may not have a need to rent an apartment. Whatever it is, you still need to consider running Facebook Ads for those posts. Advertisements for Facebook posts play an important role. Not only does it create great interaction, your special presence on Facebook will also make your Page more quality, attracting new audiences. Sometimes it will be organic conversion.
Consider Marketplace ads
Posting on Marketplace has already been shared by me above. However, to improve the effectiveness of those posts, you can also consider turning on ads for them. Facebook will distribute your Marketplace ads to users who are looking to rent a house or apartment and are close to your area. And of course it’s only visible to people using Marketplace. However, there are some disadvantages of Marketplace Ads that you need to know:
- Audience details are not customizable (audience cannot be targeted or edited)
- The budget for running ads depends on Facebook, you cannot choose a desired number but can only choose the pre-set limits.
- It is not possible to synchronously post products at the same time because on the marketplace, only manual data entry is supported and running ads only allows you to enter individual products (this will take you a lot of time).
Featured content
Regarding content used for Facebook Marketing, I want you to pay attention to both advertising content and regular content posted on Facebook Page. You need to invest and create more unique and outstanding content.
If you own an apartment with many special advantages, you need to use them in advertisements or videos posted on the Page. You must also clearly understand the main interests and needs of your target group to create appropriate content. It’s better to find more information about the audience’s preferences and behavior to find out the pain points of apartment renters. Are they looking for bargains? Are they looking for a 2-bedroom apartment for 1 month? What amenities do they want in an apartment rental service? Everything needs you to learn and put into content on Facebook in a clever, creative, engaging, and attractive way.
Facebook Marketing For Apartments: Campaign Management
In the final part of Facebook Marketing for Apartments, I want to talk ’bout manage ads, posts, group activities, Marketplace posts, etc. Everything requires you to spend time to gain new knowledge and experience, then optimize all content and articles. You can refer to successful Facebook Marketing campaigns and draw core experiences to maximize followers. When you invest and optimize over time, new things will come. It could be a large number of organic conversions, or new rental service applications through advertising, or direct messages.
However, this process will sometimes be interrupted by Facebook’s obstacles. Normally, Facebook has sweeps, also known as ‘Facebook Storms’. These scans target new accounts with no history on Facebook, and can even cause your Facebook account to be suspended, restricted, or incorrectly advertised at too high a cost. interrupted reports, etc.
Don’t worry, if you want Facebook Marketing for Apartments to run smoothly at optimal costs, SpeedX Agency has the initiative. That is the Facebook Agency Account For Rent service. With this service, you can use and optimize your ads with unlimited features and exclusive special offers. More specifically, it includes:
- Advertising has no budget limit.
- Spend advertising properly, without suppressing your spending ability.
- Advertising at the cheapest cost.
- Advertising tax exemption.
- Get support in building the best strategy for large budget ads like Apartments Ads.
- Check policy compliance, optimize for Special Ads Categories.
Contact SpeedX Agency immediately to receive a quote and not miss out on promotions for new members.
Conclusion
In short, Facebook Marketing for Apartments requires you to be careful every step of the way. It also requires your time and creativity in the process of creating content, managing, and optimizing everything on Facebook. Anyway, I hope you have more valuable experiences after reading this article. All your questions will be resolved if you contact SpeedX Agency. Thank you for paying attention to this article.
