It’s the season of real estate! Realtors are aggressively selling their properties on Facebook, yet not many could actually turn contacts into contracts. Perhaps they don’t know how to boost Facebook marketing for real estate agents in the right way.
So, today’s article is to help those struggling with marketing their real estate on Facebook reach more customers and convince them to make investments. You’ll learn the fundamental steps to launch and run a Facebook marketing campaign for your physical possessions.
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Detailed Guide On Facebook Marketing For Real Estate Agents
Indeed, there’s no solid Facebook marketing plan for real estate companies, as each business has unique goals and advantages. Yet, we believe the following 5 steps will lay a robust foundation or, in other words, are the first bricks of your success:
Set up a professional Facebook page
To kickstart your Facebook marketing journey as a real estate agent, the first step is to set up a professional Facebook page. This page acts as your digital storefront, allowing potential clients to discover and learn more about your real estate business. With over 2 billion users on Facebook, your page provides a valuable opportunity to connect with your target audience, advertise your listings, and analyze your performance metrics.
Here are some simple tips to ensure your Facebook page is set up for success:
- Upload eye-catching cover art
Your cover photo is the first thing visitors see when they land on your page. Design a custom image or create a short intro video that grabs attention and showcases your services.
- Complete profile information
Ensure all sections of your Facebook Business Page are filled out with accurate and relevant information. This not only gives your page a professional appearance but also helps improve its visibility in search engine results.
- Add a call-to-action (CTA) button
Smart CTAs are one of the top Facebook content marketing tips you should know.
Add the CTA button feature to direct visitors to take specific actions, such as visiting your website to view listings or scheduling a consultation with you. Choose a CTA that aligns with your business goals and makes it easy for potential clients to connect with you.
Plan & Pre-schedule your content
By organizing your posts in advance, you can maintain a consistent presence on the platform and ensure that your content aligns with your marketing goals.
- Create a content calendar
Start by outlining a content calendar that includes upcoming events, property listings, market updates, and any other relevant topics. This calendar will serve as a roadmap for your content strategy and help you stay organized.
- Batch create content
Set aside dedicated time to create content in batches. This could include writing captions, taking photos or videos of properties, and designing graphics or flyers. By batching your content creation tasks, you can streamline the process and save time in the long run.
- Use scheduling tools
Take advantage of scheduling tools like Facebook’s built-in scheduler or third-party apps such as Buffer or Hootsuite. These tools allow you to plan and schedule your posts in advance, so they are published at optimal times for your audience.
- Diversify your content
Mix up your content to keep your audience engaged. Share a variety of content types, including property listings, market trends, client testimonials, and behind-the-scenes glimpses of your business. Experiment with different formats such as photos, videos, and live streams to see what resonates best with your audience.
Master audience targeting
Mastering audience targeting is a crucial step in Facebook marketing for real estate agents. With Facebook’s robust targeting options, you can pinpoint the perfect prospects for your listings. Here’s how to make the most of audience targeting:
- Target by location: Use past customer data to determine popular moving areas and target specific neighborhoods or zip codes.
- Target by age: Focus your ads on age groups most likely to be interested in your listings to avoid wasting ad spend.
- Target specific Facebook groups and interests: Target groups and pages relevant to your audience, including competitors’ groups, to reach potential buyers.
- Target by income: Narrow down your audience based on income level, matching luxury listings with higher income brackets for more effective targeting.
- Target by home ownership status: Choose whether your audience consists of first-time homebuyers, homeowners, or renters based on your insights and dataset.
- Target specific behaviors: Use Facebook’s “likely to move” behavior targeting to reach prospects who are actively looking for a new home.
- Create Lookalike audiences: Upload customer contact lists to Facebook to create lookalike audiences, finding similar profiles based on your existing data.
Run Facebook ads
Facebook offers various ad formats, such as carousel ads, video ads, and lead generation ads. Experiment with different formats to see which ones resonate best with your audience and drive the desired actions, like inquiries or website visits.
The platform’s robust targeting options allow you to narrow down your audience based on demographics, interests, and behaviors.
Use this feature to ensure your ads reach individuals who are most likely to be interested in your listings and services. Adjust your targeting parameters to maximize the effectiveness of your ads.
After that, establish a budget that aligns with your marketing goals and regularly monitor the performance of your ads. Keep track of metrics like reach, engagement, click-through rates, and conversions.
Then, use this data to optimize your ads, making adjustments to targeting, visuals, and messaging to achieve the best results within your budget.
If you’ve never run a Facebook advertising campaign on your own before, SpeedX Agency is always ready to lend a big hand. Besides providing robust Facebook agency ad accounts, our team of expert advertisers with long-term experience can give you helpful advice on your ad project. Contact us now, so we can have longer discussions!
Apply A/B testing to all activities
Test various formats like videos, images, videos, links, and carousels to see which ones resonate best with your audience. Consider using video tours or panoramas for listings, as they can significantly increase inquiries.
You should determine which types of images work best for your audience. Try different shots, such as exterior views or backyard presentations, to see what generates the most engagement.
Test different text elements in your ads, such as property details or compelling descriptions. Be mindful of Facebook’s text limits for ads and find the right balance that captures attention without overwhelming the viewer.
Also, experiment with different audience segments to identify the most responsive groups. Test various demographics, interests, and behaviors to optimize your targeting parameters and reach the most qualified leads.
What Should Realtors Post On Facebook?
You can use some content types to show off your expertise in the industry without displaying your listings. You can bring about a burning subject and give your personal opinions, for example. In the long term, this practice can build client trust.
Here’s what you should post on Facebook:
- Market updates: Keep followers informed about housing trends, price fluctuations, and mortgage rates.
- Share achievements: Celebrate professional awards, milestones, and accolades to showcase expertise and credibility.
- Client testimonials: Highlight positive experiences from satisfied clients to build trust and credibility.
- Helpful tips for sellers and buyers: Provide valuable advice and insights to assist clients in making informed decisions.
- Home DIY and maintenance tips: Offer tips on home upkeep and improvements to enhance property value and attract potential buyers.
- Promote ecosystem partners: Showcase other professionals in your network, such as lawyers, bankers, and movers, to provide additional value to your audience and foster reciprocal support.
Conclusion
So, you’ve seized the basics of Facebook marketing for dentists. Now is the time for you to put them into practice. Set it all up and strive your best to reach the maximum conversion.
If you’re fond of the topic “Facebook marketing” and want to learn more about it, here are two interesting articles that we highly suggest you refer to:
- How To Do Facebook Marketing For Insurance Agents? 6 Key Steps To Take
- Facebook Marketing For Attorneys: Is It Worth It? Law Firms Should Read This
