9 Facebook Messenger Marketing Tools That Boost Customer Satisfaction

Facebook Messenger marketing tools 1

Facebook Messenger is undoubtedly a fantastic way to communicate with those in demand of your products. But, do you know that there are Facebook Messenger marketing tools that allow you to scale and automate your customer care process, saving you time and energy? If not, scroll down to discover a list of the must-try ones!

9 Best Facebook Messenger Marketing Tools

We’re confident that the following list of Facebook Messenger chatbots is one of the best Facebook Messenger marketing tactics you want to adopt to your customer support process.

We’ve divided them into two types: Facebook native tools and tools developed by a third-party.

Native tools

Messenger Ads

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Messenger Ads represent a native Facebook Messenger marketing tool that offers a unique approach to engaging with potential customers.

Unlike traditional Facebook ads that direct users to a landing page upon clicking, Click to Messenger ads initiate a conversation directly within the Messenger platform.

Studies have shown that Click to Messenger ads outperform traditional Facebook advertising methods by up to five times.

However, it’s essential to note that to fully leverage this option, businesses need to utilize a chatbot to manage the incoming messages and inquiries effectively. This ensures that prospects receive timely responses and personalized assistance, maximizing the effectiveness of Messenger Ads in driving engagement and conversions.

Instagram inbox

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The Instagram inbox serves as a native Facebook Messenger marketing tool, offering businesses a seamless way to engage with their audience.

Just like on Facebook Pages, customers can contact businesses on Instagram through Messenger, consolidating all customer interactions in one convenient location across multiple channels.

With the continuous addition of new features on Instagram, such as live video and disappearing messages, maintaining an active presence on this platform is essential for businesses.

The native messaging feature on Instagram allows customers to reach out to businesses directly, whether to express their love for content, provide feedback, or seek assistance.

Moreover, businesses can leverage this platform to run ads that prompt users to take specific actions, initiating meaningful conversations and expanding their customer base.

m.me Links

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m.me links are a native Facebook Messenger marketing tool that enables individuals to initiate conversations with your business simply by clicking on a link. This feature is particularly useful for incorporating Messenger into various marketing materials, including email signatures, printed advertisements, or television commercials.

From a developer’s perspective, m.me links offer the advantage of allowing you to include different tracking parameters. This capability enables you to monitor how individuals discover and interact with your Messenger link, providing valuable insights into your marketing efforts.

Chat plugin

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The Chat Plugin is a native Facebook Messenger marketing tool that enables website visitors to initiate conversations with your business while browsing your site. This plugin is compatible with both desktop and mobile devices, offering seamless communication.

To add the plugin to your website, you’ll first need to create a Facebook Page for your business. Then, you can easily set up the Chat Plugin using the Meta Business Suite, following the step-by-step instructions provided.

Alternatively, if you prefer more direct integration, you can use Facebook’s API to integrate the Chat Plugin directly into your website, providing a streamlined messaging experience for your visitors.

Third-party tools

ChatFuel

ChatFuel

ChatFuel, established in 2015, is a third-party Facebook Messenger marketing tool designed to streamline messaging automation on the platform.

Similar to its counterparts, ChatFuel offers businesses the ability to create automated bots without any coding knowledge required. Alongside its chatbot functionality, ChatFuel provides users with a live chat feature and a visitor dashboard with a slightly more advanced interface.

Advantages of ChatFuel include its extensive free plan, which offers access to many features for up to 1,000 subscribers at no cost. The platform also boasts a range of useful features such as broadcast, sequence, and campaign messaging, as well as analytics tools and seamless integration with third-party analytics software.

Besides, ChatFuel provides free templates through its Template Marketplace, aiding users in getting started with their messaging strategies.

However, there are some drawbacks to consider. While ChatFuel’s interface is not overly complex, it may appear daunting to new users upon first inspection.

Also, the absence of a tag feature means users cannot segment their subscribers for more targeted messaging compared to some other messenger marketing tools.

To access the platform: https://chatfuel.com/

>> See more: Best Facebook Ads Reporting Tool To Track Your Ad Performance

Botsify

Botsify

Botsify is a third-party Facebook Messenger marketing tool focused on customer support, with pricing starting from $50 per month. It offers customizable templates that allow users to set up a functional chatbot quickly, eliminating the need for a large customer service team.

With Botsify, customers have access to 24/7 support, ensuring prompt assistance whenever needed. In cases where human intervention is required, users receive push notifications, enabling agents to respond promptly.

The same chatbot can be deployed on both the website and Messenger, providing consistent support across all channels.

However, Botsify is primarily geared towards customer service and lacks marketing functionalities. It does not offer outbound marketing features, making it less suitable for activities such as eCommerce or content distribution.

To access the platform: https://botsify.com/

ManyChat

ManyChat

ManyChat, founded in 2015, is a robust Facebook Messenger marketing tool tailored to the popular messaging platform. It serves as both a marketing and automated customer service solution for diverse businesses.

Advantages of ManyChat include its user-friendly interface, which requires no coding experience, making it accessible even to novices. The platform’s sleek layout provides a clear view of chatbot elements and conversation rules during the building process.

ManyChat offers a wide range of features, including growth functions for subscriber list expansion, broadcast and automation features, audience insights, live chat capabilities, and pre-existing templates tailored to various industries. Additionally, ManyChat facilitates in-platform payments for goods or services.

However, ManyChat’s free plan is limited, and accessing advanced features requires a subscription.

Another drawback is the restriction on the number of chatbots, capped at four for users on the free plan unless they upgrade to a paid subscription. This limitation contrasts with other messenger tools that offer unlimited chatbot creation.

To access the platform: https://manychat.com/

MobileMonkey

MobileMonkey

MobileMonkey stands out among today’s Facebook Messenger marketing tools for its accessibility, offering a fully functional free version that requires no coding knowledge to set up simple chatbots. This user-friendly platform is particularly beneficial for eCommerce businesses, boasting integration with major platforms like Shopify.

One notable feature is the ‘Click-to-Messenger Ads,’ which have the potential to enhance Facebook ad conversions by prompting audiences to initiate conversations via Messenger.

However, MobileMonkey’s focus on marketing limits its suitability for service functions. While it excels at sending out marketing messages, it may not meet the needs of businesses requiring more extensive interactions.

Suggested postBest Facebook Ad Tool For Boosting ROI & Conversions

Surveybot

Surveybot

Surveybot is a specialized chatbot tailored for delivering surveys via Facebook Messenger. With its focus on gathering information, Surveybot proves invaluable for various applications, from product research to understanding audience preferences on social media. It offers versatile question formats, making it suitable for diverse survey needs on the Messenger platform.

When it comes to pricing, Surveybot offers tiered plans based on the number of survey responses. Plans start at $3 for 50 responses or less, with options going up to $549 for 25,000 responses, allowing businesses to choose a plan that aligns with their survey requirements.

To access the platform: https://surveybot.io/

Wrap Things Up

From native Facebook Messenger tools like m.me links and Chat Plugin to third-party platforms such as ManyChat and MobileMonkey, businesses have a plethora of options to choose from based on their specific needs and preferences. Each tool offers unique features and functionalities, allowing businesses to tailor their customer care strategies to suit their objectives.

Whether it’s providing personalized experiences, automating responses, or conducting surveys, these Facebook Messenger marketing tools empower businesses to streamline their customer interactions and deliver seamless support experiences.

For these tools to shine brightest, you need to know about the premium account rental service from SpeedX Agency. We are providing the highest quality accounts to serve you: Rent now – Get the deal! Don’t miss it if you don’t want to regret it in the future, advertisers!

Author

  • Phung Thai Hoc

    Phung Thai Hoc is a digital marketing expert (content marketing; social marketing; ppc;...) with more than 10 years of experience and founder of SpeedX Agency. He has successfully implemented hundreds of projects, each project bringing in 2 to 3 times more revenue than normal. In addition, he is also trying to share his knowledge with everyone to optimize marketing campaigns

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