This article is your deep dive into Facebook Remarketing Audience – a must-know skill for anyone serious about succeeding with Facebook Ads. If you want to see real results from your retargeting campaigns, look no further. Let’s get straight to the juicy details about remarketing audiences on Facebook.
Table of contents
Overview Of Facebook Remarketing Audience
Facebook Remarketing Audience refers to the people you want to target for your retargeting advertising campaign on Facebook. These people have a higher purchase rate because they have previously interacted with your brand.
The folks at connectIO reveal that retargeting ads are 76% more likely to get clicks than Display Ads. This will be more effective when you have content that really stands out and attracts.
A few key advantages when you know how to use Facebook Remarketing Audience and run a retargeting campaign can be:
- Precise targeting: Reach the right people who have shown interest in your product/service, increasing conversions.
- Increase advertising effectiveness: Optimize costs by focusing on people with the highest purchasing potential.
- Personalize the message: Adjust advertising content to suit each stage of the customer’s purchasing journey.
- Increase conversion rate: Remind customers about the products/services they are interested in, motivating them to complete the transaction.
- Build loyalty: Maintain relationships with current customers, encouraging them to buy again.
However, how to handle Audience List for Facebook Remarketing and allocate advertising campaigns and reasonable budgets, please continue following the content below.
How To Create Remarketing Audience On Facebook?
Next, I want to share with you how to create Remarketing Audience on Facebook. First, go to Meta Ads Manager and click ‘Audience’. It will take you to a new working tab, where you only need to focus on handling things related to Audience.
Continue clicking the ‘Create audience’ blue button. Then click ‘Custom audience’, a menu will appear containing many options for ‘custom audience source’, I will explain in detail below:
- Website: Includes people who have visited your website. You can create custom audiences based on specific pages they visited, how long they stayed on your website, or specific actions (like adding products to cart, completing purchases).
- Customer list: Create an audience from your existing customer list. Facebook will match your customer information (email, phone number) with users on the platform to create an advertising audience.
- App activity: Includes people who have used your mobile app. You can target people who have installed the app, used the app for a certain period of time, or performed specific actions within the app.
- Offline activity: Create an audience based on customers’ offline interactions with your business, such as in-store purchases, calls to a customer service center, or event attendance.
- Catalog: This audience is created based on people who have interacted with products in your catalog on Facebook or Instagram. For example, you can target people who viewed, added to cart, or purchased specific products.
- Video: Target people who have viewed your video on Facebook or Instagram. You can create audiences based on video watch time, or target people who have watched a specific video.
- Instagram account: Includes people who have interacted with your Instagram account, such as followers, people who have liked or commented on posts.
- Lead form: Target people who have filled out your lead form on Facebook or Instagram.
- Events: Includes people who interacted with your event on Facebook, such as people who signed up for, were interested in, or participated in the event.
- Instant Experience: Target people who opened or interacted with your Instant Experience on Facebook.
- Facebook page: Includes people who have interacted with your Facebook page, such as page likes, followers, people who have liked, commented, or shared posts.
- Shopping: Target people who have interacted with tagged products on Facebook or Instagram, or viewed or purchased products in the ‘Shop’ tab on Facebook.
- On-Facebook listings: Target people who have interacted with your product listings on Facebook’s Marketplace.
After reading all of the above, you can continue to choose the appropriate audience source and save it for use in new ad campaigns in the future. However, there are some notes that I want you to pay attention to below.
>>> Read now: How Does Facebook Remarketing Work? How Does It Raise Your ROI?
About Facebook Remarketing Audience Size
After fully understanding how to create a Remarketing Audience, continue reading this content. It is related to an important issue that affects Retarget Audience: Audience Size.
For new advertisers running Facebook Ads for a short period of time, there are not many interactions. It is clear that when creating a Custom Audience, the situation of Facebook Remarketing Audience being too small may occur.
This condition prevents you from setting up ads and targeting properly. If this happens, the ways I suggest you can handle it yourself are:
- Expand your Facebook ad targeting criteria (age, gender, interests, behaviors).
- Use Lookalike Audience to find people similar to your current customers.
- Take advantage of expansion options (Detailed Targeting Expansion, Automatic Placements).
- Create engaging content to increase engagement and expand your potential audience.
- Combine multiple audience sources (Custom Audience, Lookalike Audience, Saved Audience).
- Be patient and continuously optimize the campaign.
- Consider using other advertising channels if necessary.
Make sure your Audience Size is larger than 1000 people. If it is smaller, you will need to re-optimize in the ways I shared above. Be persistent and you will get good results.
Read more: 5+ Useful Facebook Ads Interest Targeting Tool From Pro Advertisers
Bottom Line
In a nutshell, mastering Facebook Remarketing Audience is essential for boosting sales from people who’ve already shown interest in your brand. It’s also your ticket to building deeper customer connections, which translates to long-term conversions. If you found this SpeedX Agency article helpful, be sure to check out our other related resources right here. Wishing you a successful journey with Facebook Advertising!
