Looking to create Google ads account free for promoting your start-up business? This detailed guide will walk you through the ultimate steps you need to take and what to consider before you actually open a Google ads account.
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4 Steps To Create Google Ads Account Free
The process is not too complex if you know which steps to take first. Yet, there are some notes to keep in mind before starting if you’re really determined in this long-haul journey.
Before you start
- Ensure website relevance and navigation ease
Before diving into Google Ads, ensure that your website is relevant to your target audience and easy to navigate. The aim is to guide visitors seamlessly towards conversion. Cluttered or irrelevant landing pages can sabotage your efforts and waste ad spend. Follow landing page best practices to optimize conversion potential.
- Commitment for long-term success
Understand that success with Google Ads takes time. It’s not an overnight achievement but a gradual process. Commit to continuously improving your account structure, expanding keyword lists, and refining ad and landing page performance.
Quality Scores may initially be low, impacting your position and costs per click. However, with consistent effort and a positive user experience, you can see improvements within 4-6 weeks.
- Define conversion goals
Clearly define what actions constitute a conversion for your business. Whether it’s a purchase, form submission, or phone call, understanding your conversion goals is crucial.
Different businesses have different objectives, so identify what matters most to yours. Additionally, assign a value to each conversion to gauge the effectiveness of your campaigns accurately.
Step-by-step instructions
1. Prepare your Google account
The first step in creating a Google Ads account is to ensure you have a Google account. If you already use Gmail, you’re all set and can move on to the next step.
However, if you don’t have a Gmail address or if your existing email is personal, it’s advisable to create a separate Google account specifically for your business. This ensures that your business-related activities and data are separate from your personal ones.
Simply follow the steps to create a new Google account using your business email address, and you’ll be ready to proceed with setting up your Google Ads account.
2. Add your business information
The second step in creating your Google Ads account is to add your business information. During the signup process, you’ll be asked to provide your business name and URL.
This step is crucial for faster campaign setup. By giving Google your business details early on, it enables them to pre-fill information later in the process and customize the signup process to better suit your needs.
Simply input your business name and URL as prompted, and you’ll be one step closer to setting up your Google Ads account.
3. Set your campaign budget and goals
The third step in setting up your Google Ads account is to establish your campaign budget and goals. It’s advisable to start with a modest budget initially, using your initial ads to gather valuable data. As you gain insights into your campaigns and how your target customers interact with them, you can adjust and expand your budget accordingly.
When setting your budget, you have the option to choose from different payment methods: manual, automatic, or monthly invoices, depending on your preferences and needs.
Next, you’ll need to define your campaign goals, which include:
- Sales: This goal targets customers who are close to making a purchase decision. Campaign types within this goal include search, display, and shopping.
- Leads: Aimed at encouraging ongoing participation from ideal customers by signing up for more information, such as newsletters or providing contact information. Campaign types under this goal include search, display, shopping, and video.
- Website traffic: Increases overall potential customer flow through your website. Campaign types for this goal are search, display, shopping, and video.
- Brand awareness: Introduces your product to new markets or promotes new products/services. Campaign types for brand awareness can be display or video.
- App promotion: Designed to drive installations of the mobile app associated with your online presence. The campaign type for app promotion is universal app.
If you have multiple goals, it’s recommended to set up separate PPC campaigns for each to ensure effective management and tracking of your advertising efforts.
4. Provide your payment details
The fourth step in creating your Google Ads account is providing your payment details. Here’s how you can set up your billing information:
Click on the “Billing country” drop-down menu and select the country or territory where your billing address is located. This choice determines the billing options available for your location and currency.
Ensure that the correct time zone is selected. If it’s not, click on the drop-down menu and change it. Your reports, statistics, and billing are all influenced by the time zone you select, so choose carefully.
If you have a promotional code, also known as coupons or vouchers, enter the code in the “Introductory offer” section and click Apply.
You’ll then be prompted to either select an existing payment profile or create a new one. Your “Account type” defaults to “Organization,” but you can change it to “Individual” if necessary for tax purposes in your country.
Enter the necessary information for the payment method you wish to use for this account, such as a credit or debit card, PayPal, or bank account.
Note: If you’re using a credit or debit card, you may see a temporary authorization on your card account, which is typically removed within a week. The exact amount will be displayed in your Ads account during sign-up.
Finally, click Submit to create your campaign and complete your account setup.
Bonus Tips For Beginner Google Advertisers
- Set up Display Remarketing and RLSA Campaigns
These low-cost ongoing campaigns can significantly impact your bottom line by targeting users who have previously interacted with your website.
Remarketing campaigns keep your brand top-of-mind and encourage repeat visits or conversions. RLSA (Remarketing Lists for Search Ads) campaigns allow you to customize search ads based on past user behavior, increasing the likelihood of conversions.
If you’re new to Google Ads and lack experience, consider seeking assistance from a reputable agency like SpeedX. Agencies can provide expert support when technical issues or account suspensions arise, ensuring your campaigns run smoothly and effectively.
- Interview Your Customers and Target Market
Conduct interviews or Q&A sessions with your ideal market to gather valuable feedback on what would engage them in an ad. Understanding your audience’s preferences and pain points can help tailor your ad messaging and targeting for maximum effectiveness.
Read more: How to get Google ads clients?
- Create Multiple Headlines and Descriptions
Write as many headlines and descriptions as possible to have a variety of copy to choose from. Experiment with different word combinations and themes to make your ads stand out. Continuous refinement of your ad copy based on performance data will lead to improved results over time.
Final Words
Whether you’re a novice or experienced advertiser, this easy-peasy guide on how to create Google ads account free lays out the fundamental steps to kick-start your Google Ads journey. With a well-structured Google Ads account and strategic planning, businesses can effectively reach their target audience, drive traffic to their websites, and ultimately achieve their advertising goals.
