Looking to find winning dropshipping products on Facebook without breaking the bank on expensive tools? You’re in the right place! In this article, I’ll share effective, mostly free methods on how to find dropshipping products on Facebook to increase profitability.
As someone with years of experience in e-commerce and dropshipping, we’ve curated a list of the best tips that can help you succeed. Check them out!
Table of contents
How To Find Dropshipping Products On Facebook
Despite some changes in visibility over time, Facebook remains a valuable resource for identifying winning dropshipping products. Below are the smart tips for identifying winning Facebook dropshipping products that we, ourselves, have adopted and succeeded:
The first step regarding how to find dropshipping products on Facebook is to use the right keywords. Using keywords related to discounts or CTAs in the search bar is a popular method for researching products on Facebook. This method can help you identify potential dropshipping products.
To start, head over to Facebook and try typing in keywords like:
- 30% Off (or any percentage discount)
- Exclusive deals
- Get Now
- Free Shipping
- Buy It Here
- Buy It Now
- Pay Only Shipping
- Buy Now
- Limited Items
For instance, if you type in “30% off,” you’ll see a list of posts or videos offering products at this discounted rate. You can even filter to view only videos if you prefer.
But here’s the cool part: you can narrow down your search further by selecting a specific month and year for when the posts were published. This way, you’ll see only recent promotions.
Now, if you already have a product in mind and want to see how others are marketing it, you can search for its name to find competing ads and get inspiration for your own Facebook ads.
Personally, I found this method incredibly useful when I started dropshipping. However, it seems like things have changed a bit—I’m not finding as many results as before. Nonetheless, it’s still a valuable way to discover potential winning products.
Do competitor research with Facebook Library
When it comes to how to find dropshipping products on Facebook, competitor research is key. Keeping tabs on what your competitors are doing can give you valuable insights into what’s working and what’s trending in the market.
In the world of dropshipping, where you might be selling general items, every other dropshipper is essentially a competitor. Even if you’re focusing on a specific niche, it’s crucial to know who your competitors are and stay updated on their activities. Understanding their bestsellers, trending products, and recent launches can help you gauge your own position in the market.
So, how do you go about conducting competitor research on Facebook? It’s actually quite simple and can be quite exciting too. Here’s a step-by-step guide:
1. Visit the Facebook Ad Library (https://www.facebook.com/ads/library/)
If you’re familiar with the Facebook Ad Library, you’re already halfway there. This is a tool provided by Facebook to ensure transparency and fairness in advertising.
2. Adjust location and Ad category
- Change the location setting to worldwide, the United States, or any specific country of interest.
- Set the ad category to “all ads” to view a broad range of advertisements.
3. Search by Keywords or Pages
You have two primary options for searching ads:
- Keywords: Enter a broad keyword related to the products you’re interested in. This could be something like “electronics,” “nursery products,” or any relevant term.
- Facebook Pages: You can also browse ads from specific Facebook pages that you suspect are advertising products in your niche.
For example, when you type in a keyword like “baby bassinets,” Facebook will suggest related pages that are likely running ads using these keywords.
Click on the suggested pages to see the ads they are currently running. This can give you direct insights into their product offerings and marketing strategies.
Pro Tip: Maintain a list of dropshipping stores along with their corresponding Facebook pages. Regularly check these pages in the Facebook Ad Library to monitor their advertising activities and stay updated on new products they’re promoting.
Use Ads research & spy tools
Some ads research and spy tools are designed to help you gain insights into what others are doing with their Facebook ads and can provide valuable information for your product research efforts.
Below are two notable ad research and spy tools we highly recommend to you:
1. Nichescraper
| Pros | Cons |
| ✅Provides insights into trending and best-selling products from various platforms ✅Allows users to track products and monitor their performance over time. ✅Advanced filtering options ✅Includes data on AliExpress and Shopify stores separately | ☒ User interface and navigation can be less intuitive compared to other tools ☒ Limited information on competitor ads |
Nichescraper is a versatile tool for identifying bestselling and trending products on Facebook. It allows you to track products selling rapidly on both AliExpress and Shopify stores separately.
Utilize filters to refine your search based on keywords, product categories, subcategories, and weekly orders.
Specifically useful for dropshipping, you can filter products by maximum price and the timeline of when the product was added.
To access this platform: https://nichescraper.com/ Price: You can sign up for a free trial or contact the customer support team for detailed pricing
2. Ecom Hunt
| Pros | Cons |
| ✅Detailed analytics and data on product engagement, profit margins, and targeting strategies. ✅Able to filter products by niche, engagement metrics, and other criteria. ✅Valuable information on competitor ads and audience targeting. | ☒ Product database may not be as extensive compared to broader platforms like AliExpress ☒ Limited integration with other dropshipping platforms beyond Facebook |
Ecom Hunt is a paid tool with some free features that provide access to excellent Facebook ads and winning products across various categories.
Instead of manually searching on Facebook, Ecom Hunt saves you time and effort by showcasing winning products directly on their website.
Explore product details such as profit margins, Facebook ads, product videos, engagement metrics, links, audience targeting ideas, and suggested product prices.
Using these ad research tools can significantly streamline your product discovery process and offer valuable insights into profitable niches and products. They not only save time but also provide comprehensive data to make informed decisions about which products to dropship.
Imagine having access to profitable product ideas, along with detailed analytics and ad performance metrics, all in one place.
These tools can be game-changers in your dropshipping journey, allowing you to focus more on scaling your business and less on manual product research headaches.
To access this platform: https://ecomhunt.com/
Price: The platform has 4 different plans:
- Free version (with limited access to Ecomhunt winning products database)
- Basic: $23/month
- Pro: $39/month
- Suite: $49/month
Suggested posts:
- Guide On How To Find Dropshipping Ads On Facebook 2024
- 30+ Best Items To Dropship On Facebook Marketplace For Big Profits
Check for Google Trends
Why not use Google Trends as a complementary tool? After identifying potential products using Facebook ads or spy tools, cross-check those products on Google Trends (https://trends.google.com/trends/).
Google Trends offers a broader perspective beyond Facebook, reflecting global or regional search interest in specific topics or products.
For instance, let’s take the example of a recent trending product like “electronics” corrector that was heavily advertised on Facebook.
While Facebook might show high engagement for ads related to a specific product, Google Trends can provide broader insights into its popularity over time.
Analyze the trend data on Google Trends to understand if interest in the product is increasing, decreasing, or remaining stable over recent months or years.
Besides, the data from Google Trends can help validate the trends observed on Facebook. If Google Trends indicates a decline in interest for a product, despite active advertising on Facebook, it suggests a discrepancy worth noting.
Refer to Amazon bestsellers
Amazon’s bestseller lists showcase top-selling products across various categories. Visit the “Best Sellers” section on Amazon’s website to view popular items.
Next, browse through categories that align with your niche or interests. Look for products that consistently rank high in bestseller lists.
Once you identify potential products on Amazon’s bestsellers list, search for these products on Facebook and AliExpress.
Facebook can provide insights into how these products are being marketed and their engagement levels.
Meanwhile, AliExpress can help you source these products for dropshipping.
Tip: Don’t limit yourself to general categories. Dig deeper into subcategories to uncover niche products that could be lucrative for dropshipping.
What Makes A Winning Dropshipping Product On Facebook?
High sales & Revenues
A winning product on Facebook should have a track record of high sales volume. Look for products that have sold many units, indicating strong demand and market interest.
1. Calculate potential profits
- Assess the profitability of a product by calculating potential profits. Selling a large quantity of units is beneficial only if the profit margins are substantial.
- Avoid low-profit items like stickers, which may have high sales but minimal profit per sale.
2. Profitability is key
A product is considered a winner if it is profitable. Aim for a minimum profit margin of 30% to ensure that your efforts yield worthwhile returns.
For example, if the total cost of a product (including shipping) is $150, you should aim to sell it for $200 to achieve a 30% profit margin.
3. Consider market affordability
Ensure that the selling price aligns with what your target market is willing to pay. Research market rates and competitor pricing to set a competitive yet profitable selling price.
High delivery quality
Before committing to selling a product, conduct a test shipment to evaluate the supplier’s delivery performance.
Sometimes, products that appear successful based on sales and revenue metrics may have high cancellation or refund rates due to poor delivery experiences.
Marketplaces like AliExpress may not openly display refund data, making it challenging to assess the true delivery quality of products.
Note that refunded products often don’t have customer reviews, as buyers aren’t typically allowed to leave feedback for items they return.
Notably, monitor shipping times and reliability of your suppliers. Long shipping times can negatively impact customer satisfaction and ultimately harm your business.
Customers expect prompt delivery, and failing to meet these expectations can lead to cancellations, chargebacks, and damage to your reputation.
High customer demand
Concerning how to find dropshipping products on Facebook, high customer demand is a key factor for success. Products that resonate with a large audience and address common needs or desires tend to perform well in the dropshipping business.
To find products with high customer demand, pay attention to market trends, consumer preferences, and popular niches.
Look for products that solve specific problems or offer unique benefits that appeal to a broad audience.
Low competition
It’s advantageous to choose a product with low market saturation or minimal competition.
Competing against numerous other sellers can make it challenging to stand out and attract customers. Ideally, you want to offer a product that fills a gap in the market or has less competition, increasing your chances of success.
Additionally, consider market relevance and trends. Avoid selling products that have become outdated or no longer appeal to current consumer interests.
For example, fidget spinners were popular in the past but have since declined in demand. Staying attuned to market trends ensures that you’re offering products that align with current consumer preferences and interests.
Best Niches To Dropship On Facebook Marketplace
Unlike more established platforms like eBay or Shopify, Facebook dropshipping offers a relatively open field with less competition.
To find promising products for Facebook dropshipping, consider exploring top-selling items on popular sites like Amazon or Walmart. These platforms often showcase trending and in-demand products that can translate well to the Facebook Marketplace.
Unlike eBay, which has been saturated with dropshippers for years, Facebook presents a fresh opportunity for dropshippers of all experience levels to thrive.
The best niches to dropship on Facebook Marketplace often align with popular consumer interests and trending product categories, including home DIY & decor, Clothing & accessories,…
Refer to our post on Best Items To Dropship On Facebook Marketplace for more ideas about what to sell!
Final Thoughts
So, that’s all about how to find dropshipping products on Facebook. Remember, persistence and adaptability are key in the ever-evolving world of dropshipping. Stay informed, stay agile, and keep experimenting with new strategies to drive maximum sales and achieve sustainable growth in your Facebook dropshipping business. SpeedX Agency hope you will success with Facebook Dropship!
