The very first lesson you have to learn if you want to succeed in your PPC Google Ads or any Google Ads campaign is, how to get Google Ads clients ? Obviously, without clients, you’re unemployed and earning no money.
As an advertising agency, SpeedX had to learnt this so well to make our business stand strong. And today, we’ll share with you our secrets to reaching out to and seizing new clients for your Google Ads service.
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How To Get Google Ads Clients In Bulk?
The following tips will surely work, whether you’re promoting your ad services for Google, Facebook, or TikTok. We’ve gained fruitful results after mixing these steps strategically and promptly.
Collect reviews
Reviews serve as amplified referrals, reaching hundreds of potential clients with just one detailed testimonial. Considering that 88% of users equate online reviews to personal recommendations, they wield significant influence in acquiring clients.
Exceptional service is the foundational step in garnering positive reviews.
You can directly ask satisfied clients for their feedback is effective or include a call-to-action link on your website. Physical “leave us a review” cards and integrating review prompts into customer satisfaction surveys are also good ideas.
Responding to reviews is equally important. Your response not only acknowledges the reviewer’s feedback but also showcases your dedication to customer satisfaction.
It’s an opportunity to celebrate positive reviews and address any negative feedback promptly and professionally.
Run referrals
If you’ve had satisfied customers in the past, consider implementing a refer-a-friend program for your clients. Notify both current and past clients about the benefits of participating in your referral program and incentivize them with enticing rewards such as free services, discounts, or a point system for redeemable rewards.
Once your program is set up, inform all your clients through official communication channels like email or other means. If previous clients have agreed to store their email addresses in your database, reach out to them as well, offering your services again in the future.
To maximize the effectiveness of your referral program, regularly remind clients about its benefits.
Pick a profitable niche
It’s very important to target industries or niches where there is a consistent demand for products or services, leading to returning and recurring customers.
Consider industries like accounting or dentistry, where customers require regular, ongoing services. Dentists, for instance, have customers who return for routine check-ups and treatments, resulting in a high customer lifetime value. Similarly, businesses require accountants on a monthly, quarterly, or yearly basis for financial management and tax preparation.
In these niches, acquiring just one client can yield significant returns, making them attractive targets for Google Ads campaigns.
Contrast this with industries like emergency locksmith services, where the need for services arises infrequently. With only occasional transactions, the acquisition cost must be kept low due to the lack of recurring business opportunities.
Maintain reasonable pricing
Your agency’s pricing isn’t just about turning a profit; it’s an integral part of your brand identity.
Consider this: if you offer premium services with a white-glove approach, your pricing should reflect this higher value.
On the other hand, if your specialty lies in assisting startups and small businesses in establishing an online presence through efficient automation, your pricing may be more competitive.
Again, it’s not solely about the profit margin; it’s about communicating your unique brand identity and the value you bring to your clients.
Rent Google agency account to advertise your services
A premium agency account is reputable and can help expand your reach to a wider audience. One advantage of using an agency account to promote your Google Ads services is access to advanced tools and features.
Unlike standard Google Ads accounts, agency accounts may offer additional functionalities that help you reach a wider audience in a shorter time. You can A/B test and monitor & maximize your ad performance more effectively.
Why rent instead of other different ways to get a Google ads agency account ? Trust us – support from a reliable agency like SpeedX whenever you encounter technical or billing issues or suspensions is valuable.
Reveal a little of your secrets
Many businesses initially handle their marketing in-house before considering hiring an agency. By offering insights and teaching them how to manage their Google Ads campaigns themselves, you position your company as a valuable resource when they’re ready to outsource.
While this may seem counter-intuitive, it’s a tactic employed by many successful modern businesses. The key is to educate potential clients through various channels.
Here are nine options to consider:
- Write a blog (it also gives bonus SEO points)
- Send newsletters to share valuable tips and insights
- Speak at events and conferences
- Put guest posts on relevant websites and platforms
- Be a guest on podcasts to reach new audiences
- Host or co-host webinars
- Share informative videos on Youtube or TikTok
- Post helpful content on LinkedIn or Twitter
- Share mini courses to offer structured learning.
Ultimately, this strategy helps you establish your agency as a trusted authority in Google Ads management.
Make staff your KOCs
Each employee has their own network and sphere of influence, which expands as they gain experience in their field. You can empower your employees to become ambassadors for your agency (if your staff is happy and willing to do so, of course!).
Encourage your team to share important company milestones on their social media accounts. Whether it’s celebrating your 100th client, marking a 10-year anniversary, or highlighting a company retreat, these posts help to build brand awareness in a natural way, without coming across as a hard sell.
Moreover, sending employees to conferences is also a great idea.
Junior team members can gain precious educational and networking experiences, while senior employees can participate as speakers or panelists.
In either case, having your team members actively engaged in industry events helps to raise awareness for your business and can lead to new client opportunities.
Give something free
Everyone loves receiving extra offers, and companies are not foreign to this. Providing a free service can grab someone’s attention effectively.
For instance, offering to diagnose issues in someone’s paid ad campaigns can be a small but meaningful gesture that resonates with potential clients.
Furthermore, free audits, consultations, or strategy sessions shows the legitimacy of being a Google Ads specialist. It demonstrates the value your services bring and convinces potential clients that partnering with your agency can accelerate their business goals.
Combine Google ads with Youtube & Facebook ads
Consider using Google ads account for Youtube as well. By linking your Google ad account to Youtube channel, you can promote your brand on this Google-owned platform and further expand your reach to potential customers.
Besides, useful tools like the Facebook Pixel Helper Chrome extension help identify businesses not currently using Facebook Pixel on their websites. These businesses represent potential leads for your services.
Reach out to these businesses and schedule discovery calls to discuss the improvements you’ve identified. Clearly present your strategy, emphasizing how you can enhance their online presence and drive results.
Also, implement your strategy by driving traffic to their landing pages using Google Ads. Then, leverage Facebook Ads to retarget this audience, maximizing your reach and engagement across platforms.
Bottom Line
Remember, success in drawing Google Ads clients requires persistency, creativity, and a wise mix of different tactics. So, take these tips on how to get Google ads clients, adapt them to your agency’s unique strengths, and kickstart the journey to attracting and retaining valuable Google Ads clients.
