Any experienced advertiser on the TikTok platform must have encountered this problem (at least once!): TikTok ad not delivering. Your ad account is still active but doesn’t yield any engagement or impression – this is confusing, right?
When running ads, you always have to be ready for situations like this. If this is the first time you deal with such a case, don’t worry. Our detailed guide will lead you through all the potential reasons and how to fix TikTok ads not delivering. Scroll down for more!
Table of contents
What Does “TikTok Ad Not Delivering” Mean?
“TikTok ad not delivering” means your ads aren’t getting results or reaching people as expected. Even though you’ve set up campaigns and budgeted for them, your ads aren’t reaching the audience or getting the engagement you want.
This can be frustrating because your ad budget is being spent without any impressions or interactions with your ad content.
It’s important to note that “not delivering” and “not spending” are different issues, but they can affect each other and both lead to delivery problems.
Why Is My TikTok Ad Not Delivering? 5 Reasons & Solutions
Why are my TikTok ads not delivering? Usually, there are 5 reasons for this problem. We’ve listed them right below and proposed the solution to deal with each case.
Lack of budget
One possible cause of the status not delivering TikTok ads could be the lack of budget. This means there isn’t enough money allocated for your campaign or ad group.
When your budget runs out, TikTok won’t show your ads, making it hard for your brand to get any impressions.
The solution?
Check your daily total cost and budget carefully. If your campaign or ad group hits its daily budget limit, consider increasing your budget to ensure your ads get delivered.
Insufficient balance
Insufficient balance in your account is another potential reason for TikTok ad active but not delivering, especially if you’re using the Manual Payment method.
Unlike Automatic Payment, the platform requires a balance in your account before it starts delivering your ads. Once your ads begin running, charges are automatically deducted from your account.
If your balance runs out, your ads will stop displaying, and you won’t receive any impressions.
The solution?
To resolve this issue, follow these steps to top up your account balance:
- Log in to your TikTok Ads account and go to the Tools section. Select Payment under Settings.
- Click on Add balance.
- Enter the desired amount you want to add to your account balance and confirm the transaction.
- Choose the payment method and provide the necessary payment details.
- Wait for the payment to be processed and check your account balance to ensure it has been successfully topped up.
Your ad is rejected or under review
Not delivering TikTok ads could be because they are under review or have been rejected. Your ads may have violated TikTok’s advertising policies.
Remember that the platform has strict guidelines on what can and cannot be promoted, so it’s essential to ensure that your ads comply with these rules. This includes avoiding promoting illegal activities, offensive content, or violating copyright laws.
Also, there might be an issue with your ad account itself when it comes to TikTok ad not delivering in review. If there are any discrepancies or inconsistencies in your account information, it could result in a delay or rejection of your ads.
Make sure your TikTok Ads Account is set up correctly and that all details are accurate and up-to-date.
The solution?
While waiting for your ads to be reviewed, you can double-check all aspects of your campaign, from targeting settings to creative elements. Everything aligning with TikTok’s best practices will increase the chances of approval once the review process is complete.
Read more: Why Is My TikTok Ads Account Suspended?
Ad scheduling errors
TikTok ads not delivering in review can happen if there are scheduling errors during setup.
The solution?
Double-check the ad schedule to make sure the start and end times are correct. If the start time is in the future, your ads won’t deliver until that time arrives.
Also, verify that your ad group is scheduled to run within the current date and time. If you set the schedule for the future by mistake, your ads won’t deliver until that future date, resulting in no impressions.
Ad content issues
Before TikTok delivers your content to viewers, its algorithm goes over both the video and the content. So, if your ad fails to meet the platform’s standards, it will not appear on your audience’s For You page.
The solution? To lead your ads to perform as you expect, here’s the checklist to examine carefully:
- Content: Make sure your ad content is unique, fresh, and complies with TikTok’s Brand Guidelines. Avoid using content that lacks originality or feels outdated, as TikTok may flag it.
- Video quality: TikTok’s algorithm checks the quality of the video content before sharing it with users. Ensure your video meets TikTok’s standards for quality.
- Video length: Keep your video within TikTok’s suggested length of 60 seconds. Longer videos may have difficulty getting distributed on the platform, leading to fewer impressions for your ads.
- Resolution: While there’s no specific standard for video resolution on TikTok, aim for clear, high-quality videos. Avoid blurry videos or those shot in poor lighting, as these can detract from the user experience and affect ad delivery.
- Size: Use recommended ratios like 9:16 (Vertical), 1:1 (Square), or 16:9 (Horizontal) for your ads. These ratios ensure a great mobile experience and help TikTok deliver your ads effectively to viewers.
How To Prevent TikTok Ads Not Delivering?
Using a TikTok agency account can reduce the risk of suspension and ensure better management over your ad activities. Renting a TikTok agency account from a reliable agency like SpeedX, you’ll also receive expert support whenever technical problems arise and have your ad campaign’s effectiveness enhanced more quickly.
- Set up ads in advance
To avoid the “Outside of Schedule” issue, set up your ads well in advance. TikTok needs time to assess and review your content before it goes live. Schedule your ads 2-3 hours ahead of time to allow for review and approval, ensuring smooth ad delivery.
- Schedule campaigns correctly
Double-check your campaign settings, especially the start and end times. Ensure they align with your intended ad delivery timeline and consider any time zone differences. Accurate scheduling helps your ads start running on time, avoiding delays.
- Monitor budget
Regularly monitor your budget and maintain sufficient funds for uninterrupted ad delivery. Refill your account balance as needed to ensure continuous ad running. Also, consider the lifetime budget of your campaign to prevent ads from stopping prematurely due to insufficient funds.
Conclusion
Understanding the reasons behind TikTok ad not delivering and adopting effective solutions in time can save the situation and ensure the success of your advertising campaigns.
As advertisers continue to refine their approaches, TikTok remains a dynamic platform for driving engagement, brand awareness, and conversions. After all, it’s important to keep track of how ads are performing and stay updated on what’s happening in the industry to stay ahead of the game.
