Hunting for retirees and pre-retirees ? Well, Among today’s giant social media platforms, Facebook has the largest audience base with 10.5% of that ranging from 45 to 54. So, Facebook marketing for financial advisors sounds like a fantastic idea, doesn’t it?
The point is, how to do it right? Where to start? We’ve compiled a detailed guide to help financial advisory enterprises like you draw more clients and promote your business on Facebook. Check it out!
Detailed Guide On Facebook Marketing For Financial Advisors
While there’s a general Facebook marketing strategy for almost all types of businesses, every business is unique with unique size and purposes. For financial advisory firms, the steps need customizing and
Build a client avatar
Before delving into Facebook marketing as a financial advisor, it’s crucial to understand who your potential clients are on the platform. One way to do this is by creating a customer avatar, which is like a detailed profile of your ideal client.
Start by considering their basic information, like age, gender, and location.
For example, you might target retirees aged 55-65+ or females aged 65 living within 7 miles of your practice. Then, think about their interests, such as stock investing, personal finance, golfing, or traveling.
Consider their education, job history, and income level, like household income within the top 10%, 25%, or 50%. Are they politically affiliated or have specific behaviors, like being mobile device users? What languages do they speak?
Understanding these demographics, psychographics, and behaviors is key to tailoring your marketing efforts effectively.
Whether it’s retirement planning tips or investment advice, make sure it addresses their specific needs and desires.
Research trending content and keywords
After pinpointing who your potential clients are and what interests them, your next step in Facebook marketing for financial advisors is to research trending content and keywords. This helps ensure that your content resonates with your audience and stays relevant in their news feeds.
To begin, consider using keyword research tools like WordStream or KeywordTool.io. We often use them for quick keyword research as they’re super easy to use.
With WordStream, simply enter your website URL or the key topic you’re focusing on, choose an industry, and the area.
The same process goes for Keywordtool.io. This tool gives you a detailed look into the keyword’s search volume or average CPC, yet you need to pay money for those advanced features.
These two tools can help you identify long-tail keywords and common questions your prospects may have.
Additionally, staying up-to-date with trending topics can help you produce timely and engaging content. Tools like Google Trends or Twitter Trends can show you what’s popular in the news and on social media.
Keep an eye out for financial and economic trends, market news, and human interest stories related to finance. This could include topics like economic trends, wealth management news, or government policies affecting retirement planning.
Plan & Pre-schedule your Facebook posts
Now that you’ve brainstormed a bunch of Facebook content ideas and themes, it’s time to get organized and plan out your posts.
Start by categorizing your content into broad themes or topics. You can organize them in different ways:
a) By broad categories: Classify your content into categories related to financial advisory services. This could include topics like investments, insurance, financial planning, and more.
b) By customer avatar: Group your content based on the different types of clients you’re targeting. This helps ensure that you’re addressing the specific needs and interests of each audience segment.
c) By customer’s buying journey: Map your content to each stage of your customer’s buying journey, from awareness to advocacy. This ensures that you’re providing the right information and resources at each step of the decision-making process.
Once you’ve outlined your content themes, it’s time to create a content calendar. This calendar helps you stay organized and ensures that you’re posting consistently.
You can use a spreadsheet or a specialized tool to map out your content schedule, including details like content titles, formats, channels, and results.
Test various content formats
When doing Facebook marketing for financial advisors, testing out different content formats is critical to finding what resonates best with your audience. Here are some ideas to consider:
- Post a poll or survey to engage your audience and gather valuable feedback.
- Share eye-catching photos or memes related to finance or investing.
- Ask thought-provoking questions to spark discussion among your followers.
- Share relevant news stories or industry updates to keep your audience informed.
- Share personal stories or anecdotes that your target audience can relate to.
- Post short video clips explaining complex financial concepts in an easy-to-understand way.
- Host live Q&A sessions where you answer questions from your followers in real-time.
The key is to create engaging content that grabs attention and keeps your followers coming back for more.
>>> Read now: Facebook Marketing For Attorneys: Is It Worth It? Law Firms Should Read This
Join or create Facebook groups
By participating in relevant groups, you can showcase your expertise by answering questions and sharing valuable insights. This can help you build credibility and attract potential clients who may be seeking financial advice.
Just remember to respect group rules and avoid overly promotional behavior.
Another option is to run your own Facebook group. This way, you gain full control over the content and allows you to create a community around your brand. You can set the tone, invite members, and share exclusive content with them.
Whether it’s a public group for general financial discussions or a private group for your clients, it’s a great way to engage with your audience on a deeper level.
>> Read more: Facebook Marketing For Accountants, Financial Mentors & CPAs
Run “lead magnets”
But what if you’d like to generate leads from your Facebook marketing efforts? Well, consider running a Facebook Lead Generation campaign.
For those of you in the financial advisory business, you’d probably need to think of an attractive lead magnet that will entice your prospects to fill up a form. Examples may include the following:
- Webinar on financial management for specific target groups
- eBook or guide on insurance types
- Template to help clients to manage their expenses & Tips to help them make better financial decisions
- Calculator for wealth management or retirement planning
- Checklist before they invest in any financial instrument
- Giveaways (eg. premiums or prizes)
Consider Facebook ads
Facebook ads can be a game-changer for financial advisors looking to expand your reach and attract new clients.
You don’t need a huge budget to get started. Begin with a modest daily ad spend, such as $20 to $30, and see how your audience responds.
Keep an eye on the performance of your ads. If you notice positive outcomes, like increased website traffic or engagement, consider gradually increasing your budget.
Facebook ads can be a cost-effective way to promote your services and reach a targeted audience. With careful planning and monitoring, you can maximize your return on investment.
Facebook’s powerful targeting options allow you to reach potential clients based on factors like demographics, interests, and behaviors. This means you can tailor your ads to appeal specifically to your target market.
Track your Facebook marketing’s effectiveness
What’s working and what needs improvement? There are some key tools to help you monitor your progress:
- Facebook insights: This free tool provides valuable metrics such as your total fan count, engagement rates, and audience demographics. Pay close attention to the performance of your individual posts and the best times to post.
- Facebook leads center: Here, you can manage all the leads collected from your Lead Generation campaigns. Categorize leads based on their level of interest, from raw leads to converted clients, to tailor your follow-up approach.
- Facebook Ads manager: Track the performance of your ads and analyze metrics like Cost Per Result for different campaigns. Use this tool to make adjustments to your ads and optimize their effectiveness.
Wrapping Up
So, above are the fundamental steps to do Facebook marketing for financial advisors. stay consistent, and watch your presence and client base flourish in the digital world. Here’s to your success! You can meet SpeedX Agency at any time, to solve all the difficulties caused by Facebook Ads. Don’t hesitate and contact us immediately.
