Why is the best time to run Facebook Ads determines the success of an ad campaign? Let’s find out the answer through this article. I will present all the instructions, skills, tips to find and use the best time to advertise on Facebook for great performance. Hey advertiser, you can grab a cup of coffee and focus on all these important contents. Let’s start right away with the instructions and the basics first.
Table of contents
What Is The Best Time To Run Facebook Ads?
Best time to run Facebook Ads can be understood in two ways:
- Facebook’s algorithm shows advertising content at the most appropriate time for the audience.
- Or, the peak time when the audience on Facebook is active.
For the first one, Facebook’s algorithm determines the best time to show your ads based on:
- User Habits: When are your target customers most active on Facebook?
- Ad Competition: When are other advertisers bidding for the same audience?
- Campaign Goals: What are you trying to achieve with your ads (clicks, conversions, etc.)?
- Real-Time Data: What’s happening right now on Facebook (trending topics, user activity)?
For peak times to run ads on Facebook, we need to delve into ways to find this reasonable time. Please continue reading the content below.
How To Find The Best Time To Run Facebook Ads?
Next, I want to emphasize that: Although Facebook helps advertisers show ads at the right time, Facebook users are only really active during specific peak times.
And these peak times vary depending on many factors such as: industry, interests and behaviors, individual living time, country and time zone, etc. To find it, you can focus on my methods below:
Know your audience
Understanding your audience is the next step in this process. Essentially, your audience is only truly active on Facebook during certain times of the day, and they only engage with content that interests them.
Your audience has unique demographics, interests, and behaviors for you to discover. Having this information makes it much easier to create ads that cater to their needs.
To find out exactly what kind of content your audience enjoys and when they’re most active, you can use the following features and tools.
Use A/B Test
A/B Test is a feature that is always available in Meta Ads Manager. It helps you compare the performance of 2 campaigns. You can also use this feature to compare 2 ad durations to see which time is better.
Use 3rd-party tools
There are three third-party tools (with a service fee) that businesses can refer to to find the best time to run Facebook Ads:
- AdEspresso: AdEspresso is a comprehensive Facebook ad management platform that offers detailed data analysis and campaign optimization. It helps you determine when your ads are performing best based on past performance data and makes recommendations on effective ad timing.
- Revealbot: Revealbot is a Facebook ad automation tool that helps you optimize your campaigns and save time. It analyzes data and makes recommendations on the best time to run ads based on your performance and goals.
- Qwaya: Qwaya is a powerful Facebook ad management tool that offers advanced features such as competitor analysis, A/B testing, and process automation. Qwaya helps you determine when to run effective ads based on data and optimize your campaigns for the best results.
The service price of these tools is based on the size and budget of the advertising campaign. It also depends on the product you are selling on Facebook. Please contact the above platforms separately to talk to their support team.
How To Schedule Facebook Ads At The Best Time?
Here’s a guide to help you schedule your ads so they run at the best times:
Use Meta Business Suite
Meta Business Suite is free for any business, organization, or individual active on Facebook. It helps you track, monitor, and analyze the performance of your posts and ads. It also allows you to schedule ads and posts in advance. If you haven’t used it yet, start familiarizing yourself with it today – it’s very helpful.
Essentially, Meta Business Suite lets you see the impressions, engagement, and performance of your posts and ads over time. You can use it to schedule a week’s worth of ads and posts, then track the results. This will reveal the best time for Facebook Ads or engagement posts.
Use Ad Scheduling
Ad scheduling is only available when you set up a budget. To use Ad Scheduling, first go to Meta Ads Manager and click the ‘+Create’ green button.
Complete the setup steps as you would for a normal campaign. But stop at the Ad Set setup screen, and scroll down to the ‘Budget & schedule’ section. Here, you have two options for scheduling your ads:
Option 1: If you choose ‘Lifetime budget’, you can schedule your ads using the scheduler provided by Meta. It looks like this:
You can highlight the time sections of this table in dark blue. These are the times you can choose to have your ads automatically turn on and run.
Option 2: This option is available when you select ‘Daily budget’. It looks like this:
Basically, you can choose the start and end date (in the future) of your ad campaign. And your ads will only spend and run during the time period you choose. For example, some offline beverage businesses do not want to turn on ads on the first days of the week, so these two options give businesses the flexibility to do so
Custom rule in Meta Ads Manager
Facebook Ad Custom Rules in Meta Ads Manager are a powerful tool that helps you schedule ads at the best times and optimize your campaigns effectively.
Custom Rules allow you to set up automated rules based on specific conditions you set. For example, you can create rules to:
- Turn ads on/off: Automatically turn ads on at times you’ve determined perform best and turn them off at other times.
- Adjust budgets: Increase or decrease ad budgets based on campaign performance or specific metrics like cost per result (CPA) or click-through rate (CTR).
- Send notifications: Get notifications when ads reach milestones or need your attention.
The Best Time To Run Facebook Ads By Industry
Of course, each industry has its own peak advertising times. This depends on the nature of the products and services, as well as customer shopping behavior at different times of the week. For a clearer understanding, I’ve compiled this information into a table for your easy reference:
|
Industry |
Peak Times (Daily) |
Peak Days (Weekly) |
Details |
| Fashion, Beauty | 12 PM-2 PM, 7 PM-10 PM | Friday, Saturday, Sunday | Facebook users tend to shop during lunch breaks and evenings, especially on weekends. |
| Food and Beverage | 11 AM-1 PM, 6 PM-9 PM | Friday, Saturday | Facebook audiences often search for dining options during lunch and dinner, with weekends being popular for socializing. |
| Tech, Electronics | 2 PM-4 PM, 8 PM-11 PM | Monday, Tuesday, Wednesday | Customers tend to research and compare tech products in the afternoon and evenings on weekdays. |
| Travel, Hospitality | 10 AM-12 PM, 3 PM-5 PM | Monday to Friday | Travelers often plan trips after working hours. |
| Education | 9 AM-11 AM, 7 PM-10 PM | Monday, Tuesday, Wednesday | Customers interested in courses often search in the mornings and evenings on weekdays. |
| Real Estate | 3 PM-6 PM, 9 PM-11 PM | Sunday, Monday | Clients tend to search for real estate in the late afternoon/evening and on weekends. |
| Health and Medical | 9 AM-11 AM, 4 PM-6 PM | Monday, Tuesday, Wednesday | Users interested in health often search for information in the mornings and afternoons on weekdays. |
| Finance | 10 AM-12 PM, 2 PM-4 PM | Monday, Tuesday, Wednesday | Clients typically show interest in financial products during business hours. |
Why I Must Find The Best Time To Run Facebook Ads?
Advertisers may be curious about the best time to run Facebook Ads. Here are some reasons why you should pay attention to time in Facebook:
Reach new audiences
With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide (reference from Statista). However, this large number of users are not always active. So the most active times on Facebook will help businesses reach new audiences at the right time.
Increase CTR
Peak Facebook times are ideal for businesses to publish ads or engagement posts, increasing click-through rates. However, the key is to ensure your content is both captivating and addresses your audience’s needs. Without these two elements, it’s difficult to leverage the best time to run Facebook Ads and increase CTR.
Increase conversions
For online food and beverage businesses, peak Facebook times are crucial for increasing conversions. Their primary customers are often office workers who mainly use Facebook during their breaks.
This applies not only to online food and beverage businesses but also to financial businesses. They often focus their advertising on weekends when more Facebook users have time to research and consider profitable investments.
To increase conversions from advertising during peak hours, businesses must present offers that directly address their customers’ pain points.
Budget optimization
Running ads at times when your target audience is most active on Facebook increases the likelihood that they’ll see and engage with your ads. This helps reduce the Facebook Advertising Cost wasted on less effective times.
Bonus: The Best Time For Engagement Post
Last but not least, this bonus content covers the best times for businesses engagement post This is completely different from the times to run ads. You can see in the image below the best times of the week to get more engagement from your Facebook posts.
Epilogue
While there’s no definitive answer for the best time to run Facebook Ads, you can use the information provided above to determine your own optimal advertising times. To run effective Facebook Ads, it’s essential to continuously expand your advertising knowledge. We’ve compiled a wealth of information and insights on paid advertising in our Facebook Ads Blog. Feel free to click and explore our recent articles – they’re incredibly valuable. SpeedX Agency wishing you success with your Facebook Ads!
