‘Facebook suspended my ad account!’ – that’s the worst thing for advertisers. SpeedX team, a group of experienced advertisers (who’ve been through this so many times!), know your depression so well. That’s why we’ve compiled this guide post on Ad Account Suspended Facebook.
Also, don’t forget to stick until the end of our article for some useful tips to avoid future suspension!
Table of contents
What Does It Mean To Have Ad Account Suspended Facebook?
All your advertisements will be paused immediately, and they won’t be visible to your target audience. This means that during the suspension period, your campaigns won’t be actively promoting your products or services.
As a direct consequence of your ads being frozen, you won’t be generating any sales or leads from your Facebook campaigns. This can significantly impact your business, especially if Facebook is a key channel for your marketing efforts.
Your entire ad account will be rendered inactive during the suspension. This includes not just the ads but also any other activities related to your advertising account.
Why Is My Facebook Ad Account Suspended?
This condition is always unpleasant. It can cost advertisers a lot of money and time to fix. The main reasons for this situation could be:
Violation of Facebook Ad Policies
Your Facebook ad account might end up in the penalty box because of rule-breaking – that should be the first cause to pop up in your mind.
The list of policy violations that can lead to ad account suspension covers various categories:
- Unacceptable content, including support for violent movements, discriminatory practices, misinformation, and illegal products, is a red flag.
- Deceptive practices, such as unrealistic promises, cheating, and shady business practices, can also trigger an account suspension.
Navigating these policies can be challenging, given their extensive and ever-changing nature outlined in the Meta Advertising Standards.
Negative feedback on your ads
Facebook ad account suspension can stem from negative feedback on your ads.
Users have the option to hide a specific ad, hide all posts from their Facebook page, unlike your page, or report the ad content as spam. Each of these actions contributes to marking your ad with negative feedback.
While one or two instances may not be overly concerning, the real challenge arises when the percentage of negative feedback relative to the overall number of ad impressions begins to increase.
Multiple accounts at once
Attempting to outsmart Facebook’s rules by creating multiple accounts simultaneously can expose your account to the risk of suspension.
The reason behind the swift detection of this violation lies in Meta’s algorithm, which adeptly identifies the same business and account names, admin profiles, and credit card details.
These overlapping elements act as red flags for Facebook, signaling an attempt to operate multiple ad accounts for the same business.
Spamming & Overspending
Facebook is keen on maintaining a balanced and non-intrusive user experience, and overspending can be seen as a violation of this principle.
To navigate this, it is recommended to scale up your daily budget gradually, increasing it by less than 5%-15% until you’ve achieved your advertising goals. This approach fits Facebook’s guidelines and helps in preventing the abrupt and disproportionate allocation of advertising funds.
Additionally, engaging in spammy practices, such as using clickbait, misleading content, or headlines, is discouraged. These tactics not only compromise the user experience but can also trigger Facebook’s spam detection mechanisms.
To complete Ad Copy compliance and avoid bans from Facebook, you can also refer to my previous article on specific list of banned words on Facebook.
Payment issues
Another reason you have your Facebook ads suspended is the failure to meet payment obligations promptly. For example, when advertisers neglect to settle their bills on time, Facebook may take action against accounts exhibiting payment inconsistencies.
Moreover, your payment method suspended Facebook ads can be because you use the same one for subsequent transactions.
This practice does not align with responsible financial management. It puts you into the recurrence of payment-related issues that could lead to the suspension of your Facebook ad account.
Ad Account Suspended Facebook: How To Get It Back?
Some specific methods can make your account come back. I will share a few of the most basic methods below:
Review your ad content
One critical step in reclaiming a Facebook ads account suspended is to thoroughly review your ad content. It might sound obvious, but sharing or advertising inappropriate content is a direct route to having your ad account disabled.
When conducting a review of your ad content, pay particular attention to potential policy violations.
Take the time to understand what aspects of your ad content may have led to the suspension and make any necessary adjustments to ensure compliance with Facebook’s guidelines for future ads.
Activities that are not allowed with the policies
The importance of adhering to Facebook’s advertising policies cannot be overstated. Common violations include the use of inappropriate language, videos, or images, as well as the promotion of illegal or deceptive activities through ads.
- List of banned product/ services on meta
| Product/ Services Banned Facebook ads | |
| Tobacco Products |
Cigarettes, Cigars, Chewing tobacco; Tobacco pipes; Hookahs; Hookah lounges; Rolling papers; Vaporized tobacco delivery devices; Electronic cigarettes
|
| Drug | Cannabis; Crystal Meth; LSD; Ecstasy; etc. |
| Weapons and Explosives | Firearms; Ammunition; Paintball guns; BB guns; Fireworks; Explosives; Pepper spray; Knives; Tasers; Self-defense weapons; etc. |
| Surveillance equipment & software | Spy camera; Spy Gadgets and Gear; Misc Surveillance Equipment; Spy Equipment; etc. |
| Counterfeit Goods | Fake product from big brands such as: Dior; Versace; Nike; Adidas; etc. |
| Fake Documents | Degrees; passports; immigration papers; etc. |
| Adult Products and Services | Sex toy; aphrodisiac; prostitution services; etc. |
| Product auction | Advertising for online auction programs. |
| Alcohol | Wine; beer; alcoholic drinks; etc. |
| Body Parts | Organs, lungs; etc. |
| Face Masks | Anti-Covid masks; full face mask; etc. |
| Online Black Marketing Services | Fake followers services; Service to increase article and Page interaction; etc. |
| Gambling | Casino online; BET; Poker; etc. |
| Over-the-Counter Drugs | Mebendazole, amlodipine, diazepam, paracetamol, etc. |
| Credit | Loan amount; Paycheck advances; Bail bonds; Short-term loans; etc. |
| Online Pharmacies | Prescription services; online medical examination; etc. |
| Supplements | Vitamin; weightloss medicines; etc. |
| Crypto | Cryto app; cryptocurrency; etc. |
| Animals | Rare wild animals; Head, Skin, Raw Meat; etc. |
Submit an Appeal
When faced with a suspended Facebook ad account, you need to submit an appeal right away. Explain why your account should not have been disabled and provide supporting evidence to substantiate your claim.
Below are the necessary steps to initiate an appeal:
- Navigate to your Facebook Ads Manager.
- Select the ‘Help’ option, then proceed to ‘Report a problem’.
- Choose the specific option tailored for appealing a disapproved ad or a disabled ad account.
In your appeal, offer a succinct explanation as to why you believe your account should not have been disabled, and attach any relevant supporting evidence or files.
Maintaining a polite and professional tone in your communication with Facebook’s support team is also crucial during this process.
Contact Facebook
If you find yourself in the frustrating situation of having your Facebook ad account suspended, and the waiting game for a review hasn’t yielded results, it’s time to reach out to Facebook directly. Here’s how to initiate contact:
- Head to the Facebook Business Help Center and scroll down to locate the ‘Find answers or contact support’ section.
- Once there, click on ‘Get Started’ to initiate a live chat with a Facebook representative.
- You will then be directed to a page where you can review your current cases or create a new one.
- Identify the Business Manager that is facing restrictions and select the specific issue – in this case, ‘My ad account was disabled.’
- Scroll down and click ‘Start Chat’ to engage in a conversation with a Facebook representative.
Create a new Ad Account – Last Option
If you’ve received the dreaded email from Facebook notifying you that your account has been refused, it signifies the end of the road for that particular ad account.
When all else fails, your last resort is to create a new Business Manager and Ad Account. Yet, it’s crucial to approach this process with caution.
Ensure that your actions were not the primary reason for your ad account being suspended on Facebook. If you are not adhering to Facebook Advertising Policies, creating a new account without addressing the root cause increases the likelihood of facing a similar outcome.
REMEMBER not to create a new ad account within the same business manager. Doing so could be perceived by Facebook as a second strike, potentially resulting in the takedown of your entire business manager. This would entail losing all associated assets, including your Facebook Page and Instagram Page – assets that you likely want to retain.
How To Prevent Suspension In The Future?
First, the longevity of your Facebook ad account involves proactive measures and adherence to best practices. Regularly update yourself on the latest policy changes to steer clear of potential violations and safeguard your account from future suspensions.
Another key strategy is maintaining a steady and consistent campaign spend. Sudden and drastic changes in your ad spend can trigger alarms within Facebook’s system, flagging your account for unusual activity.
I have shared specific ways to avoid this terrible situation. You can refer to that article about Banned Facebook Ads Account for more detailed information.
Notably, when talking about ways to the risks of future suspension, we always suggest advertisers consider a Facebook agency account for rent. Working with a Facebook agency is a convenient workaround, providing access to higher spending limits and optimizing your ad campaigns.
Key Takeaways
We hope our guide on coping with an ad account suspended Facebook has given you a clear idea of what to do to recover from the situation.
In the digital landscape, setbacks are inevitable, but they also present opportunities for learning and growth. Bear in mind, that maintaining transparency, adhering to guidelines, and seeking support through proper channels contribute to a smoother path to resolution.
