Facebook Marketing API Custom Audience is a must-know for any advertiser looking to master remarketing campaigns. But what exactly is it? How do you use it effectively? And what benefits does it bring to your Facebook Ads? Join me as we dive into everything you need to know about Facebook Marketing API Audiences in this comprehensive guide.
Table of contents
What Is Facebook Marketing API Custom Audience?
The Facebook Marketing API Custom Audience feature unlocks a world of possibilities for creating targeted audiences within Meta Ads Manager. It allows you to track potential customers who have interacted with your ads or taken any action on your website, Page, posts, and more.
But the magic doesn’t stop there! The Facebook Marketing API is a powerful code snippet that lets you dive deep into your website visitors’ behavior. You can see exactly what they’re interested in, allowing you to craft laser-focused ad campaigns that truly resonate.
First, visit Meta for Developers, there are complete instructions for you about the Facebook Marketing API.
While Custom Audiences are a fantastic tool, the Facebook Marketing API doesn’t stop there. You can also use it to create Lookalike audiences (people similar to your existing customers), Dynamic Product audiences (tailored to specific products), and even broader target audiences. Keep in mind that each type of audience has its own unique use case, so choose wisely!
How To Use Facebook Marketing API Custom Audience?
To use the Facebook Marketing API Custom Audience, you need to understand how to use the API to track customers. If you are familiar with programming and proficient in using code, it will be quite smooth. If you haven’t understand about this term, you can follow our guide right below.
Here, Facebook recommends 5 ways you can deploy Facebook Marketing API Custom Audience, which are:
Data from mobile app
Create targeted audiences based on specific actions taken within your app. This feature empowers you to build segments of users who have demonstrated behaviors that align with your goals. For instance, you could create audiences based on the following criteria:
- “Passed Level 8 in the last 10 days”: Target users who recently reached a specific milestone in your game.
- “Used app in the last 8 days but hasn’t purchased anything”: Identify users who are engaged but haven’t converted to paying customers yet.
- “Added to cart but not purchased”: Reach users who showed purchase intent but didn’t complete the transaction.
To track these actions, Facebook rely on named events logged through our Facebook SDKs, the App Events API, or via their Mobile Measurement Partners. Key events to track include “Installed,” “Added to Cart,” “Purchased,” and “Achieved a Level.”
To get started using this type of API, you’ll need to visit Meta’s Guide to Mobile App Custom Audiences to copy the code.
Data from website
Facebook uses Meta Pixel and the JavaScript Tag API to build custom audiences of people who have visited your website or taken specific actions on it.
For example, you could create an audience of users who viewed a particular product page, added items to their cart, or completed a purchase.
Once you set up your custom audience, it will automatically update based on the retention period you choose (e.g., 30, 60, or 90 days).
You can then use this audience to target your ads on Facebook, just like any other custom audience.
Want to learn more? Check out Meta’s resources on Website Custom Audiences, Targeting, the Facebook Tag API, and Meta Pixel Stats for more information on how to get started and make the most of this feature. It also includes a tracking code for you to copy and use immediately.
Data from Customer Relationship Management
Facebook allows you to target or create Custom Audiences based on Customer File Custom Audiences. It is generated from your Customer Relationship Management (CRM). To put it simply, you can use your own customer data for use here.
However, if you upload a customer data file, it must be processed in advance. Facebook requires you to hash and normalize the customer file before uploading.
Next, you can only upload a maximum of 10,000 audiences at a time. If you want to upload more than 10k customers, then you have to split the data into smaller files.
Then you can visit this page to start copying CRM-based tracking code.
Use Facebook Marketing API for Engagement Custom Audiences
Create custom audiences based on people who engage with your content on Facebook or Instagram. This feature currently supports various types of content, including Pages, business profiles, lead generation ads, Instant Experience ads, Shopping, and augmented reality experiences.
Facebook continuously updates your custom audience for Page engagement by adding people who interact with your Page. When you first create this audience, Facebook will pre-populate it with people who have interacted with your Page within a specific retention window.
To maximize the benefits of this feature, it’s crucial to maintain an active Facebook Page with a substantial amount of engagement and followers. Aim for an audience size of at least 1,000 to ensure optimal results.
Just refer Engagement Custom Audiences to copy tracking API code and use it for your ad campaigns.
Facebook Marketing API for Offline Custom Audiences
Offline Custom Audiences are group people who visited your store, made calls to your customer service, or took action offline and target them with Facebook Ads.
In fact, these are specific offline actions of customers towards your store. However, you should note that Facebook Marketing API can also measure incomplete actions. For example, calling but not finalizing the order. You can also save those customers to come up with better advertising tactics.
Benefits Of Using Facebook Marketing API Audience For Ads
Now that you’ve grasped the ins and outs of creating and using Facebook Marketing API Custom Audiences, let’s unlock the full potential of this powerful tool. Understanding its key features and benefits will empower you to track, target, and analyze your audiences, customers, and potential leads with unparalleled precision. Let’s dive into the specifics:
- Precise targeting: Go beyond basic demographics and target users based on their specific actions and interactions with your brand, website, or app. This ensures your ads reach the most relevant audience, increasing engagement and conversion rates.
- Remarketing power: Reconnect with users who have previously shown interest in your products or services. Remind them of what they’re missing out on, and entice them back to complete a purchase or take another desired action.
- Enhanced personalization: Tailor your ad messages to resonate with specific audience segments, based on their behaviors and preferences. This level of personalization can significantly boost ad performance and ROI.
- Lookalike Audience creation: Expand your reach by finding new users who share similar characteristics with your existing high-value customers. Lookalike audiences can be incredibly effective in driving new customer acquisition.
- Dynamic product ads: Showcase relevant products to users based on their browsing history or interests, increasing the likelihood of a purchase.
- Improved campaign measurement: Track and analyze the performance of your custom audiences to understand what’s working and what’s not. This valuable data allows you to optimize your campaigns for maximum impact.
- Automation and Efficiency: The API streamlines the process of creating and managing audiences, saving you time and effort.
The applications of Facebook Marketing API Custom Audiences are virtually endless, allowing you to deploy them in various scenarios with diverse tactics and strategies. However, to ensure your Facebook Remarketing campaigns run smoothly and error-free, it’s crucial to pay attention to optimization best practices.
Epilogue
I truly hope that after reading this article, you’ll feel like a Facebook Marketing API Custom Audience pro. This is one of those advanced skills that can truly elevate your content, advertising, and budget optimization. If you encounter any challenges along your Facebook Ads journey, don’t hesitate to reach out to SpeedX Agency. We have unique methods to support you and help you generate profits from your paid advertising endeavors.