Today’s popular social networking platforms are effective tools for car salesmen who want to increase online sales. Facebook Marketing for Car Dealers is no exception. However, even though we know that we can use Facebook to promote cars, how to do it reasonably, effectively, and with good growth is quite difficult. The previous article focuses on answering that question.
Table of contents
Facebook Marketing For Car Dealers: Research Steps
In the first part of the article, I will show you a few basic steps to get started. Mainly learning about the market, competitors and people who want to shop for vehicles online. Let’s find out.
Online car buyers research
To research customers who want to buy a car on Facebook. You must know a few useful tools. Here, I want to share 2 tools to get started:
- AdTargeting (https://adtargeting.io/): This is a 3rd party tool trusted by many advertising experts. You just need to enter related keywords such as cars, 4-wheeled cars, transport cars or some car brand names. The results returned to you will be a complete report about the information of the audience interested in those keywords.
- Meta Audience Insight (https://www.facebook.com/business/insights/tools/audience-insights): This tool is developed and distributed by Facebook. It is available in Meta Business Suite. Basically, it can help car dealers find out detailed information from customers.
You can use these tools to learn and analyze specific information including gender, age, shopping behavior, personal income, etc. This information will make the next steps easier for you.
Especially Targeting and Content Strategy. To marketing effectively, I want you to get to know your Facebook audience and the types of cars they are interested in.
If you are offering those cars, or useful services that they really need, you should look for related interests and behaviors.
Those related interests and behaviors could be: What car repair service are they looking for? What do they ask for in a car repair service? What car models are they interested in? The color of the car? Which car interiors are receiving interest? The most important part in this part is that you must find out the buyer’s pain point.
From there, you can build a content strategy suitable for that pain point. This is also an experience that you should use when running Auto Repair Facebook Ads. It will help you reach people who really need auto repair.
Join Facebook Car Groups
Go to Facebook and enter related car keywords. Then click ‘Groups’ in Facebook’s filter. You’ll see Car Groups that match your location.
Typically, these groups have Facebook users discussing or Q&A about a certain car topic. They also work very hard to interact with car posts above.
However, when participating in Facebook group activities, you need to pay attention to the specific rules of these groups, which are the general rules of the group. Next, focus on understanding the audiences in this group, they are also your potential customers.
Create Business Page & Ad Account
Go to: https://business.facebook.com/ and https://adsmanager.facebook.com/ to create Facebook Business Page and Facebook Ad Account respectively.
The above two types of accounts are essential for Facebook Marketing. This article also focuses on handling Page content and effective paid advertising strategies. So don’t skip this step.
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Facebook Marketing For Car Salesman: Full Strategy
With Facebook Marketing for car dealers full strategy, I will focus on teaching you how to deploy attractive content on Facebook. Besides, learn the most important things about paid advertising for car salesmen. I will answer the question of how to effectively advertise cars on Facebook.
Manage Facebook Business Page
The content on Facebook Page not only plays a role in increasing interaction and followers. It helps you reach new audiences with car needs. If you do well in this part, you can absolutely create organic conversions without spending any advertising costs. However, I want you to focus on this part with the Content Strategy predetermined from the beginning.
If you do not determine your Content Strategy, it will be difficult for you to figure out what you should do next.
Content Strategy requires you to identify customer pain points. What are the biggest obstacles car buyers are facing? Let’s try to understand it specifically. Then start incorporating these elements into your Content Strategy. If you can do it following a funnel strategy, that’s pretty awesome.
However, I want you to be more sensitive to trending content and popular memes on Facebook. Trending, entertaining, and educational content often receives high engagement and increased reach. You can access Meta Business Suite (https://www.facebook.com/business/tools/meta-business-suite) to control the number of posts weekly and monthly. Good content frequency will make Facebook users feel comfortable when they see it.
Facebook Ads For Cars
Actually, running Facebook Ads for Cars is a long journey with many different steps and many different experiences. I will only focus my analysis on the most important things. You can refer to my Facebook Ads Tips for more advertising optimization experiences.
- Ad Objective for car dealers: Objective helps you clearly understand and specifically identify the goals you want to achieve when creating an ad on Facebook. You can combine multiple Objectives in the same campaign stage (such as Engagement Ads and Leads) to ensure both engagement and profit.
- Ad Format for car salesmen: Format determines how your ad content is displayed and what type it is. Usually, I often choose Image Ads and Carousel Ads because they are quite effective and easy-to-do. However, you should also use Video Ads in some cases because the interaction level of Video Ads is always about 25% higher than other types of ads (according to research by paid advertising experts).
- Targeting: This is directly related to what you are learning at the beginning of the article. If you get specific, you can eliminate audiences that are definitely not converting. What I mean is that you can focus on audiences that have high conversion rates.
- Anatomy of a Facebook Ad: These are the components that make up an advertisement. It also varies according to different Ad Format. However, it includes a few basic components such as: Text, Media File, CTA, Description, etc. You have to make sure these attract customers and provide them with the necessary information about the car service or type of car you advertise.
- A/B Testing: This is an available tool provided by Facebook. It allows you to compare 2 different ad samples. However, if you do it repeatedly, you can find winning ads with high performance, you can focus your budget on those ads to increase sales.
Besides that, you can also refer to Facebook Agency Account Rent from SpeedX Agency. This is a premium service exclusively for professional advertisers. It also proves to be very effective if you use it to advertise with a large budget.
Not only do you receive priority in advertising, this account also helps you advertise properly, without getting caught up in bans or restrictions from Facebook. For more information, contact SpeedX Agency now.
Promote Cars With Facebook Marketplace
Facebook Marketplace is a platform considered Facebook’s online marketplace. It provides users with a perfect environment to buy, sell and trade items above. To promote cars with Facebook Marketing Marketplace. Please follow my image instructions below:
Basically, you can create a service or car sales post on this. However, it also has a few criteria to make it suitable for those who really want to buy. You must provide complete information, features, prices, visual images, product tags, etc.
Make sure a post is full of information about the car or car service. Facebook will automatically suggest your posts to the most relevant audiences in need.
Promote Cars With Facebook Groups
For Facebook Groups, you can participate in group discussions. Or you can also create a post selling car and car services here. You can also create questions or posts to increase engagement on Facebook Groups. Then Target Facebook Groups to show ads to these people.
However, I want you to pay attention to the privacy rules and admin requirements for posts and group activities. It’s not really comfortable in some cases. You should also not post too many posts to avoid being detected as spam. And try to combine interactive and sales articles in a reasonable ratio.
Summary
To summarize, I really want you to increase car sales after reading and following my article on the topic Facebook Marketing for Car Dealers. Although the initial stages of starting Facebook Marketing can be difficult, don’t be discouraged. While using Facebook, if you encounter any serious problems. You can contact Facebook experts from SpeedX Agency. We are always ready to help you.
