Beginner marketers may not know that Facebook messenger marketing is really a sharp communication tool for connecting with potential and existing customers through 1:1 conversations. It makes this social network more personal! If you know the right way to adopt intelligent chatbots and automations, you can boost the personalization at scale, with more loyal customers and higher marketability as a result. If you don’t know, then read this detailed guide now!
Table of contents
What Is Facebook Messenger Marketing?
Facebook Messenger marketing is promoting products, services, and brand image directly through Facebook Messenger. It’s about sending messages to users’ Facebook inboxes to make sales, nurture leads, or raise awareness.
This method allows businesses to build personal relationships with customers and better target marketing efforts. Messenger marketing enables product information, sending updates, or special offers, while also focusing on building relationships with consumers.
Why Choose Marketing With Facebook Messenger
Choosing marketing on Facebook Messenger is a smart move because messaging apps have become a significant part of social media. More people are using them than traditional social media networks.
According to BI Intelligence, the top messaging apps are more popular than the top social media apps. This shift means social media is evolving into a more personalized, one-to-few, and often one-to-one channel. A study by Facebook IQ revealed promising trends, including:
- increased messaging with businesses
- a preference for messaging over calling for customer service
- a desire for personalized messages from businesses
- and a greater likelihood to shop with businesses that offer messaging support.
>>> Read more:
How To Do Facebook Messenger Marketing
How to use Facebook Messenger for marketing to produce the highest results? Below are 6 killer tactics that will help you get the most out of your “chat boxes.”
Messenger chat blasting
Messenger chat blasting is when you send a single chat message to everyone on your list – an old-but-gold Facebook Messenger marketing strategy.
Similar to email blasting, but with significantly higher open rates of 70-80% within sixty minutes, chat blasting offers great engagement compared to traditional email marketing’s 5% open rates (according to Larrry Kim’s research – an expert marketer).
Before adopting chat blasting, you need to request permission for subscription messaging from Facebook. This process is straightforward and can be done through your Facebook page settings under “Messenger Platform.”
Note that promotional content is not allowed for chat blasting. Instead, focus on providing valuable and non-promotional messages that align with Messenger policies and Facebook community standards.
Also, make sure recipients of chat blasts have opted in to receive messages. This helps maintain a positive user experience and fosters engagement.
Run Messenger Ads
For brands and digital marketers, Messenger ads are an effective Facebook Messenger marketing method, especially since Facebook integrated with Instagram. These ads allow brands to strike conversations with potential customers, fostering relationships and building loyalty. With Messenger ads, you can target people already using Messenger and interested in your offering, increasing the likelihood of visibility. There are four types of Messenger ads to choose from:
- Messenger inbox ads: These ads appear in the chat tab within the Messenger app, ensuring visibility in a space where users engage with conversations regularly.
- Messenger Stories ads: Capitalize on the popularity of Messenger Stories by placing your ad between organic Stories from consumers’ followers, providing a natural segue for your message.
- Sponsored messages: Ideal for retargeting current customers, sponsored messages enable you to send ads like promotions and deals to users already engaged in conversations on Messenger.
- Click to Messenger ads: These standard ads feature a call-to-action button, typically set to “Send Message,” making it easy for consumers to start a conversation.
Pro tip: We highly recommend you use this service: Facebook Agency Account For Rent With Fee From Only Low Price for the access to premium ad features & settings which will scale your ad projects up aggressively and contribute to increased conversions.
On top of that, working with a trusted advertising agency (such as SpeedX), you can get support whenever problems strike and useful advice throughout the partnership. Contact us for more information!
Use a chatbot for FAQs
Facebook Messenger Chatbot Marketing for FAQs is currently one of the most popular tools used for this case. It encourages customer engagement around the clock.
These automated chatbots function as virtual agents, swiftly addressing common inquiries and concerns, improving response rates, and enhancing the overall customer experience.
Automating FAQs not only provide quick solutions to customers but also relieve your support team from repetitive tasks, so they can focus on more complex issues.
Moreover, you can use chatbots to deliver automated marketing messages, like special offers or new product announcements. In addition to their customer service and marketing capabilities, Facebook Messenger chatbots offer the advantage of tracking customer engagement and activity continuously.
This valuable data will help you refine customer service strategies and tailor marketing messages to specific demographics.
Offer a customized shopping experience
When marketing with Facebook Messenger, you can not miss out on one of its biggest advantages: personalization. Offering a customized shopping experience through Messenger will work wonders for your brand.
You can use chatbots to make this process automated and enhance efficiency. For instance, chatbots can recommend products based on users’ browsing habits or past purchases, answer questions about product availability, shipping times, and return policies, and collect feedback in real-time.
Simply put, providing a personalized shopping experience via Facebook Messenger not only increases sales but also fosters customer loyalty.
Bring relevant content to users
Though the purpose of marketing through Facebook Messenger is to raise sales, don’t forget to bring relevant content to your users. Useful content allows users to proactively seek out information rather than passively receiving it.
Companies, like TechCrunch, Whole Foods Market, or Food Network, use Messenger chatbots to assist followers in finding articles they want to read, creating a personalized content experience.
This approach transforms traditional content marketing by offering a non-intrusive method to deliver personalized content to the target audience. One of the top Facebook Marketing Strategy is to take full advantage of marketing tools. Yes, why not?
While creating a chatbot for content searching may be more complex than delivering content, tools like Botsify, ChatFuel, or ManyChat offer guides and templates to simplify the process. If this strategy interests you, we encourage you to explore these tools to see how they can enhance your Facebook Messenger marketing efforts.
Add a CTA
CTAs are essential not only for messages but also for your website. Add a strong call-to-action (CTA) into your Facebook Messenger messages alongside any widgets you use. Make sure that your messages reflect the appropriate tone.
Messenger is primarily used for conversing with friends, so maintain a friendly and casual tone similar to chatting with a friend. If you commonly use emojis, feel free to include them in your messages. While maintaining consistency with your brand voice, be mindful of adapting to the unique characteristics of each communication channel.
Key Takeaways
With its wide reach and interactive features, Facebook Messenger marketing offers endless possibilities for marketers to engage with their audience in real-time. From personalized chat experiences to targeted advertising campaigns, Messenger marketing opens up a world of opportunities to connect with customers and drive results.
If you want to talk about this topic a little bit deeper – about how it can help you reach your goals and exceed expectations, let’s schedule a time to discuss! Feel free to contact us via our email or contact form on the top of this page!
