What Is TikTok Agency Account? The Basics Advertisers Should Know

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If you’re planning to drive a more global audience to your business, a TikTok agency ad account is a must-have tool. What is TikTok agency account? What are the advantages and disadvantages of this premium account?

This article will give you the answers to these questions and a whole lot more – all about TikTok agency accounts – that every TikTok advertiser needs to know. So, read on until the end!

What Is TikTok Agency Account?

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An agency acc comes with a lot of benefits.

A TikTok agency account is a business account offered by TikTok exclusively for their official partners. The biggest benefit of this type of account is the great advertising capabilities. It provides broader and more flexible access to targeting options, payment methods, ad formats, and more. At the same time, a premium acc also has some downsides that business owners should take into account.

Below are the quick rundowns of an agency TikTok ad account:

Pros Cons
– Targeting 55+ countries (e.g., United States, United Kingdom) – Potential exposure to and theft of content ads
– Unlimited ads budget spending – Ad balance must be topped up through the agency to run ads
– Access to all TikTok ad formats – Lack of flexibility in customizing ads, requiring the help of the agency
– Immediate updates on new TikTok policies – Additional account rental fee per month
– 24/7 direct support by TikTok partners
– Ads review by TikTok
– Ability to reallocate ads balance if account gets suspended

What Features Does A TikTok Agency Account Have?

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There are 6 prominent features that make an agency acc valuable.

So, you’ve seized the general idea of “what is a TikTok agency account?” To help you learn more about this type of promotional account. we’ll dig a bit deeper into its 6 remarkable features which will greatly benefit advertising projetcs:

  • Campaign budget optimization (CBO): Manage spending at the campaign level, streamlining budget optimizations for all ad groups within the campaign.
  • Purchase intent: Leverage purchase intent targeting to identify and target users actively researching or purchasing specific products or services, enhancing the effectiveness of ad campaigns.
  • Display card: Advertisers can upload customized or generated card designs, showcasing additional information about ads to engage users effectively.
  • Deep link to marketplace: Deep links redirect users who have already downloaded the advertiser’s app directly to specific content, providing a shortcut to relevant information.
  • Customers file: Upload your own Customer File on TikTok Ads Manager to create a Custom Audience. Utilize this feature for retargeting campaigns, tracking conversions, engagement, and ROI.
  • Dynamic showcase ads (DSAs): DSAs are customized video ads created in real time based on an ad template, filled with regularly updated product information from a catalog.

TikTok Agency Vs Self-Served Account: What’s The Difference?

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How does an agency acc differ from a personal one?

The primary difference between an ad account provided by TikTok and a self-served account lies in the level of control and support provided.

With a TikTok Agency Account, users have the advantage of expert assistance and guidance throughout their advertising journey. Agencies offer direct support, aiding in the setup of campaigns, managing accounts, and addressing any issues promptly. This level of support is particularly beneficial for those who may be new to TikTok advertising or prefer a hands-off approach.

On the other hand, a self-served account puts the onus on the user to navigate the intricacies of TikTok advertising independently.

While this grants a higher degree of autonomy and control over campaigns, it also means that users bear the responsibility of troubleshooting and managing their accounts without direct assistance from experts.

This option is suitable for advertisers who are confident in their understanding of TikTok’s advertising platform and prefer a more hands-on approach to campaign management.

Can You Create A TikTok Agency Account Yourself?

Can You Create A TikTok Agency Account Yourself
Is it hard to create an agency acc yourself?

Generally, you can create a TikTok agency ad account in 2 ways: through your personal account or rent from a reliable agency. Refer to this post for detailed instructions: how to create a TikTok agency account?.

Advertisers can create a TikTok Agency Account themselves. Yet, the process involves waiting for TikTok’s approval, which can be time-consuming.

Why do we strongly suggest you rent TikTok agency account through reputable platforms like SpeedX? To expedite the setup and enjoy various benefits, renting an agency account is often recommended. This method offers a faster setup and a smoother onboarding experience.

You can not only accelerate the process but also have the support of our experienced professionals. The support extends to account setup, campaign management, and addressing any issues that may arise during the advertising journey.

Conclusion: Who Is TikTok Agency Account For?

So, that’s all about “what is TikTok agency account?” This type of ad account applies best to businesses who are facing restrictions in certain countries, global-focused MMOs, SMEs and drop shippers. Also, it addresses the needs of advertisers dealing with TikTok account issues, offering direct support and expertise.

However, if you’re comfortable navigating TikTok’s advertising platform independently, have a good grasp of its intricacies, and prefer a more hands-on approach, why not create and manage everything on your own?

So, consider your business scale, TikTok advertising expertise, & the amount of time you can devote to your account, and make a wise choice!

Author

  • Phung Thai Hoc

    Phung Thai Hoc is a digital marketing expert (content marketing; social marketing; ppc;...) with more than 10 years of experience and founder of SpeedX Agency. He has successfully implemented hundreds of projects, each project bringing in 2 to 3 times more revenue than normal. In addition, he is also trying to share his knowledge with everyone to optimize marketing campaigns

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