A-Z Guide On How To Target Facebook Ads By Email Address

This article focuses on helping you understand the guide on how to target Facebook Ads by Email address. Email is one of the most valuable audience resources that you can’t afford to miss if you want to succeed with Facebook Ads.

So don’t miss out on any of the content in this article. We’ll guide you through each step in detail.

How To Target Facebook Ads By Email Address?

The first part of the article is a specific guide for you to target Facebook Ads by Email address. I have designed a few specific illustrations so you can easily follow:

Step 1 – Access Meta Ads Manager

Access Meta Ads Manager right now. The screen below will appear, simply click on ‘Audiences’ to continue.

Step 2 – Create Custom audience

After step 1, you will be taken to a new window called ‘Audiences’. This is where you can create your own custom Audience. Continue clicking ‘Create audience’ -> ‘Custom audience’.

Step 3 – Choose a custom audience source & prepare Customer list

For step 3, you need to click on ‘Customer list’ one by one then click ‘Next’.

Next, you will be guided by Facebook on a few ways to upload customer lists. And the information that Facebook can process for you. Such as Email, Phone number, City, State/Province, Country, etc. After reading and fully understanding this section, you can click ‘Next’.

Step 4 – 2 ways to add customer list

In this step, you have 2 ways to add customer list. First, you can upload an existing list. Currently, Facebook accepts .CSV files and .TXT, you can choose one of these two file types (and must have an Email address). Please click ‘Upload File’ -> Tick on the blank box -> Click ‘Next’.

Second, you can directly copy and paste a list of Emails that you currently have available. Make sure those are the Emails you want to use to target and separate each Email by a comma. Then just like the step above, Paste the data into the blank space -> Tick on the blank box -> Click ‘Next’.

Step 5 – Check columns match

For this window, you need to review the information you just provided to Facebook. You can also change the information format of each individual item by clicking on the triangle box as shown below:

Click ‘Import and create’ when everything is ready.

Step 6 – Unmapped identifier notification

If you provide invalid information or the Email does not exist, the following message will appear:

For this notice, you can click ‘Back’ to edit the information to make it complete. Or simply ignore it and click ‘Upload Anyway’.

Step 7 – Upload in progress

After completing step 6, you will be taken to the ‘Upload’ window. Depending on your device configuration and internet speed, this process will be fast or slow. Please try to wait a few seconds for Facebook to process all the information.

Step 8 – Confirmation

Basically, the process of uploading Email Address has been completed. You can immediately click on ‘Create an ad’ to start targeting Facebook Ads by Email address based on the Emails you just uploaded. Or there are also a few other options like ‘Create a lookalike audience’ or ‘Create another custom audience’.

Click ‘Done’ to close this working window.

>>> Read more: How To Target Instagram Followers With Facebook Ads?

Why Target Facebook Ads By Email Address Matters?

In fact, use email addresses for Facebook Ad Targeting involves a series of specific actions to increase conversions from the customer email list you have. However, this is important and has more effects than you think. More specifically, it is: 

Higher Conversion Rates

People on your email list are already familiar with your brand and are more likely to convert into customers compared to a generic audience. Targeting them on Facebook reinforces your message and increases the chances of them making a purchase.

According to Mayple’s Research, the average conversion rate for email marketing is between 2 and 5%. But with an average ROI of $36-$40 for every $1 spent, the benefits of email marketing are clear.

Personalized messaging

You can tailor your Facebook ads to match the interests and preferences of your email subscribers. 

This personalization creates a more relevant and engaging experience for the user, leading to higher click-through rates and conversions.

Cost-effective advertising

By targeting a specific audience, you avoid wasting ad spend on users who are unlikely to be interested in your products. 

This targeted approach ensures that your budget is being used efficiently to reach the right people.

Effective target Lookalike Audiences

Facebook allows you to create lookalike audiences based on your email list. These audiences consist of users who share similar characteristics with your subscribers, making them highly likely to be interested in your offerings as well. 

And of course they have a high conversion rate because they have similar information to your customers. If you are not sure about this, you can create a few new Ad Copy and split test.

Customer Reactivation

Email addresses can be used to re-engage inactive customers or subscribers. By targeting them with relevant Facebook ads, you can remind them of your brand and encourage them to revisit your website or make a purchase.

Improved Ad Relevance Score

Facebook rewards advertisers who create relevant and engaging ads with a higher ad relevance score. Targeting users based on email addresses improves ad relevance and can lead to lower costs per click.

Epilogue

For the epilogue, I just wanna thanks for your attention. However, understanding the guide on how to target Facebook Ads by email address is not enough to succeed on this platform. You need more skills, experience, and in-depth knowledge to achieve success. Don’t worry, stay calm and learn gradually, step by step. And don’t forget that SpeedX Agency is always here and ready to help you with any questions about Facebook Ads.