10+ Facebook Messenger Marketing Automation Tools For Marketers

Facebook Messenger Marketing Automation Tools are invaluable for businesses and shop owners who use Facebook Messenger for marketing. So, what are the best automated customer message reply tools available today? What are the pricing, pros, and cons of each tool? How can you use them effectively? Let’s dive into all of these questions in this article.

10+ Facebook Messenger Marketing Automation Tools For You To Use

Come now to the 10+ best tools suggested by leading advertising experts. It includes:

FetchFunnel

FetchFunnel is a Facebook message automation tool designed to help marketers optimize Messenger advertising campaigns. This tool allows you to create sophisticated chatbots, segment audiences, and send personalized messages, thereby increasing conversion rates and revenue.

Advantage

• Deep integration with Facebook Ads: FetchFunnel connects seamlessly with Facebook Ads, allowing you to create automated Messenger campaigns triggered by your ads. This helps make the most of traffic from ads and convert leads into actual customers.
• Visual flow builder: FetchFunnel’s intuitive drag-and-drop interface makes creating chatbots simple, even for those without technical skills. You can easily customize chat flows, add call-to-action buttons, and integrate with other tools.
• Advanced audience segmentation: FetchFunnel allows you to segment your audience based on behavior, demographics, and interests, helping to send more personalized and relevant messages, increasing conversion rates.
• Detailed reporting and analytics: FetchFunnel provides detailed reporting on Messenger campaign performance, including open rates, click-through rates, and conversion rates, helping you track and optimize your campaigns.

Disavantage

• Pricing: FetchFunnel can be quite expensive, especially for small businesses or just starting out. However, if you are looking for a powerful and comprehensive Messenger automation tool, FetchFunnel could be a worthy investment.
• Learning curve: Despite its intuitive user interface, FetchFunnel still requires time to get used to and master all the features.

Service prices

FetchFunnel offers different service plans, starting at around $49/month for the basic plan. Prices will increase depending on the number of contacts and features you need.

As a Facebook marketing expert, I have used FetchFunnel in several campaigns and found it to be an extremely effective tool.

Advanced audience segmentation capabilities and an intuitive chatbot builder help me create highly personalized Messenger campaigns and achieve impressive results.

However, price can be a barrier for some businesses, and the initial learning curve can be a bit steep.

Omnichat

Omnichat is a multi-channel marketing automation platform that not only focuses on Facebook Messenger but also integrates with other channels like Instagram, WhatsApp, Line, and even SMS.

This tool provides features such as chatbots, broadcast messages, data analysis, and lead management, helping businesses optimize interactions and increase sales.

Advantage

• Omnichannel: Omnichat supports many popular communication channels, helping businesses reach customers in many places they operate.
• Intuitive chatbot builder: Easy-to-use drag-and-drop interface helps you create complex chatbots without programming knowledge.
• Integration with e-commerce platforms: Omnichat integrates easily with platforms such as Shopify and WooCommerce, helping to automate sales and customer care processes.
• Detailed data analysis: Omnichat provides detailed reports on campaign performance and customer behavior, helping you make data-based decisions.

Defect

• Pricing: Omnichat can be quite expensive for small businesses, especially when using multiple channels and advanced features.
• Too many features: For some users, Omnichat may have too many features, making it difficult to get used to and use effectively.

Service prices

Omnichat offers a variety of service packages, from free packages with basic features to paid packages with many advanced features and in-depth support.

Pricing will depend on the number of messages, number of channels and the features you choose. So if you want to use this tool long term, you need to consider carefully.

As a Facebook marketing expert, I have used Omnichat and appreciate its omnichannel nature and integration with e-commerce platforms. Creating a chatbot is also very easy thanks to the visual builder.

However, I find Omnichat can be a bit complicated for beginners, and price can be a factor to consider.

Ahachat

According to a few businesses I’ve worked with, Ahachat has an automated question and answer suite that is said to be much smarter than some other tools.

The free plan offers basic features like creating a simple chatbot, automatically replying to messages, and sending broadcast messages to a limited number of customers.

With a paid plan, you can freely use more advanced features, such as customer data analysis, integration with other platforms, and in-depth support from the AhaChat team.

To me, Ahachat is great for people who want to combine both automated messaging and traditional messaging with customers. It’s also not too expensive so you can use it for a long time.

Chat blaster

Customer.ai’s Chat Blaster (formerly ManyChat) is a powerful tool that allows you to send mass messages to your Facebook Messenger subscriber list. It is part of Customer.ai’s larger chatbot platform, which offers comprehensive marketing automation features.

Advantage

• Mass reach: Chat Blaster allows you to send messages to thousands of subscribers at once, saving time and effort compared to sending messages manually.
• Personalize messages: You can customize messages with your name, personal information, or other variables to make them more personalized.
• Audience segmentation: You can segment your subscriber list based on different criteria to send more relevant messages.
• Track performance: Chat Blaster provides detailed reporting on open rates, click rates, and other metrics, helping you track the effectiveness of your message campaigns.
• Integration with other tools: Chat Blaster can integrate with other marketing tools such as email marketing and CRM.

Defect

• Message limits: Facebook has limits on the types of messages you can send and how often you can send them. Chat Blaster can help you comply with these rules, but you still need to be careful not to be flagged as spam by Facebook.
• Cost: Chat Blaster is part of the Customer.ai platform, which has different paid plans. Costs may increase if you need to send more messages or use more advanced features.

Service prices

Customer.ai offers different service plans, including a free plan with basic features. Paid plans start at around $15 per month and go up depending on the number of contacts and features you need.

As a Facebook marketing expert, I used Chat Blaster to send mass messages to my subscriber list. I find it an effective tool to reach a large audience quickly and easily.

However, I had to be careful not to send too many messages or send irrelevant messages, as this could lead to being flagged as spam by Facebook. You must also pay attention to this when using this tool.

Activechat

Activechat is a user-friendly chatbot platform designed for businesses of all sizes, starting at $24/month. 

Its intuitive interface and pre-built templates make bot creation a breeze, even for non-techies. The platform excels at customer support automation, offering features like FAQ handling and live chat takeover. 

However, its e-commerce capabilities are limited compared to other tools. Overall, Activechat is a solid choice for businesses seeking to enhance customer service and streamline communication on Facebook Messenger.

Botcake

Botcake is a Facebook Messenger automation platform designed to streamline customer interactions, lead generation, and sales conversions. Developed by Pancake, it offers a range of tools for creating chatbots, broadcasting messages, and managing customer data.

Botcake is particularly well-suited for businesses looking to leverage Facebook Messenger for e-commerce and sales.

Strengths

• Intuitive Interface: Botcake’s drag-and-drop interface makes it easy to create and customize chatbots without any coding knowledge.
• Robust E-commerce features: Botcake offers features specifically designed for selling products and services on Facebook, including product catalogs, abandoned cart recovery, and order management.
• Personalized conversations: The platform allows you to personalize messages based on user data, purchase history, and interactions, leading to more engaging and effective conversations.
• Sales funnel automation: Botcake can automate your entire sales funnel, from lead generation to post-purchase follow-up, freeing up your time to focus on other aspects of your business.
• Analytics and reporting: The platform provides detailed analytics on chatbot performance, message open rates, click-through rates, and conversions, allowing you to track your progress and optimize your campaigns.

Weaknesses

While the interface is user-friendly, mastering all of Botcake’s features and creating effective chatbots can take some time and experimentation.

Pricing

Botcake offers a free plan with limited features and paid plans starting at $15 per month. The pricing increases based on the number of contacts and features you need.

Suggested by leading E-commerce businesses in the region. I consider Botcake very suitable for sales and closing orders on Facebook. Botcake’s interface is a bit dense, but if you get used to it, you can operate very quickly.

The strongest point of this tool is that it is easy to use and suitable for most business models on Facebook today.

Spectrm

Spectrm is a Facebook Messenger automation platform focused on creating interactive and engaging chat experiences. It stands out for its ability to build quizzes, surveys, and personalized conversations, making it a valuable tool for brands looking to boost engagement and capture leads.

Spectrm excels at creating interactive content like quizzes, polls, and surveys, which are proven to increase engagement and capture user data.

Besides, the platform allows you to tailor conversations based on user responses, creating a more personalized and engaging experience. Spectrm’s interactive content can be used to collect leads and qualify them for further marketing efforts.

One last things, Spectrm seamlessly integrates with Facebook Ads, allowing you to create targeted campaigns that drive users to your Messenger bot.

Chat360

Chat360 is a multichannel conversational AI chatbot builder, starting with a free plan and offering premium plans with custom pricing. 

It enables businesses to create AI-powered chatbots for various platforms like WhatsApp, Facebook Messenger, and Instagram. 

Its strengths lie in its no-code platform, omnichannel deployment, and AI capabilities for personalized conversations. However, some users may find the pricing structure less transparent and the learning curve steep for complex chatbot setups. 

Overall, Chat360 is a robust solution for businesses seeking to enhance customer engagement and streamline support across multiple channels.

WayMore

The final tool of the list is WayMore. It’s a comprehensive marketing automation platform designed to streamline customer communication through email, SMS, and push notifications. Starting at $49/month, it offers various plans to suit different business needs. 

The platform excels at multi-channel marketing, providing a centralized hub for managing customer interactions. Its intuitive interface and extensive automation features simplify campaign creation and execution. 

However, the pricing can be relatively high for smaller businesses, and the learning curve might be steep for those new to marketing automation. 

Overall, WayMore is a powerful tool for businesses seeking to enhance customer engagement and drive conversions across multiple channels. The “Pro” plan at €99/month offers the best value, providing advanced features like A/B testing and custom reports for optimal campaign performance.

Messenger Bot

Messenger Bot is a free and simple chatbot builder for Facebook Messenger, ideal for beginners and small businesses. 

It offers basic automation features like automated responses, keyword triggers, and simple sequences. While it’s easy to set up and use, its limited functionality may not suit businesses with complex needs. 

Overall, Messenger Bot is a good starting point for those new to chatbot marketing, but its lack of advanced features may require upgrading to a more comprehensive platform as your business grows.

How To Use Facebook Messenger Automation Tools For Marketing?

For some newcomers who do not know how to use these tools, the next section will be specific instructions so you can use these tools for Facebook Messenger Marketing. I will guide you to use a quite useful tool here, which is Botcake.

Which Facebook Messenger Marketing Automation Tool Should You Use?

After exploring the tools mentioned above, you can continue reading my content on how to apply them for specific purposes.

If you’re running a business, dropshipping, or promoting affiliate products on Facebook using paid ads, the tools you should consider are FetchFunnel, Botcake, and Ahachat. These are 3 tools that industry insiders find very convenient for responding to messages from customers who are interested in buying products.

Next, if you’re using your Facebook Page primarily for brand awareness, then Ahachat, Omnichat, and Chat Blaster are excellent tools to achieve this. These three tools offer message templates well-suited for increasing brand awareness.

While FetchFunnel seems to fit many current business models, to effectively utilize these tools in the long run, I recommend activating trial packages of other tools to experiment. You usually have a week to try them out, so use that time to determine which tool is the best fit for you.

Compare Facebook Messenger Marketing Automation Tools With Facebook Automated Responses

You’re probably wondering if the tools I suggested above are more effective than Facebook Automated Responses. Well, the comparison table below will answer that question for you.

Why You Should Use Facebook Messenger Marketing Automation Tools?

If you’re looking for an efficient way to automate customer message replies, Facebook Messenger Marketing Automation Tools can be a game-changer, simplifying the process significantly. Here are some key benefits these tools offer:

Time-Saving

You’ll save a considerable amount of time compared to manually responding to customer messages. Remember, when you reply to messages, you also need to manually track and categorize customer data, which can be very time-consuming. Facebook Messenger Marketing Automation Tools can take care of this for you.

Personalized Messaging

Some of the tools I mentioned above come with pre-built scripts tailored to different types of audiences. Some tools can even maintain conversations with customers over extended periods.

These scripts help to personalize messages from your Page, making customers feel valued and attended to. They also feel like they’re talking to an understanding salesperson, not a bot.

Increase conversion rates from ads

Normally, if you run an advertising campaign where the Ad Objective is Messenger. Then you will definitely need ChatBot to respond to customer messages. Because the number of messages is very large, they are mainly asking about the product’s features, price, and uses.

According to Hubspot, 47% of customers would buy items through a chatbot. So try to design and choose the best scenarios for Messenger Automation Tool, you will increase the conversion rate from ads quite a bit.

Collect customer data

If you don’t use the Facebook Messenger Marketing Automation tool, you have to list a series of responses and categorize customer data manually. This is time consuming and can cause confusion.

On the other hand, when using automation tools, you can easily collect, compile, and classify customer data from messages extremely quickly. Because these tools already have built-in capabilities to track and analyze these messages. Pretty awesome, right?

Maintain interaction with customers

You can’t be online 24 hours a day to respond to customers, right? This makes maintaining interaction and maintaining customer conversations a strength of Facebook Messenger Marketing Automation tools.

Besides, some ChatBots from these tools also remind customers who have not completed the order, or continue to refer to and review products on the website or Facebook Shop. It is a very good Facebook Remarketing strategy that you need to know how to use.

Summary

By applying this Facebook Messenger Marketing Automation Tool to your marketing process, you can determine customer intentions or needs and come up with appropriate tactics to close orders and create conversions. However, in the process of working with these tools and software, you may encounter some difficulties because Facebook constantly changes its policies and algorithms.

If you are really stuck with that situation, you can refer to Facebook Agency Account For Rent. This is an extremely effective service for Facebook Marketing and Facebook Ads developed by SpeedX Agency. It will definitely be the solution to all your problems.

Hope you like this article, wish you success with Facebook Advertising!