Want to skyrocket your sales? Look no further than Instagram’s stylish and visually-savvy audience. These tastemakers are primed to discover your products or services through eye-catching visuals. But how do you tap into this goldmine using Facebook Ads? I’ll walk you through the steps on how to target Instagram followers with Facebook Ads, unlocking the secrets to higher conversions and a maximized ROI. Get ready to transform your business with this proven strategy.
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How To Target Instagram Followers With Facebook Ads?
Below are the specific steps of the guide on how to target Instagram followers with Facebook Ads. Follow each step so you don’t miss any important information.
Step 1 – Access Audiences Section
Click ‘Audiences’ in the left toolbar of Meta Ads Manager. You will be taken to a new window to start creating the Customer List.
Step 2 – Create Audience List
Next, you can click ‘Create audience’ blue button. Then click ‘Custom audience’. A new window will appear and that is step 3.
Step 3 – Choose a custom audience source
For step 3, you must tick on ‘Instagram account’ box. Then click ‘Next’ to move on step 4.
Step 4 – Create an Instagram custom audience
As for the ‘Create an Instagram custom audience’ window you have a few things to consider here. First, when you change the ‘Any’ option to ‘All’ in the top small option. Meta Ads Manager will automatically change ‘Include more people’ to ‘Narrow further’.
This is basically an option that helps you change the IG users you want to target. More specifically:
- Include more people: When you select “Any,” the button expands your reach by including more people who meet at least one criteria.
- Narrow further: When you select “All,” the button will narrow your reach by targeting only people who meet all of the criteria.
By flexibly using the “Any” and “All” options, you can precisely tailor the reach of your Instagram advertising campaign, ensuring you reach the right target audience and maximize your reach. Optimize advertising effectiveness.
Next, this platform allows you to target Instagram users with specific information or specific behaviors such as:
- People who sent a message to your professional account: Target people who sent a direct message to your professional Instagram account.
- People who saved any post or ad: Target people who saved any post or ad from your professional Instagram account.
- People who follow your professional account: Target people who are following your professional Instagram account.
- People who engaged with your professional account: Target people who have engaged with your professional Instagram account (e.g., like, comment, share posts, save posts, watch videos, send direct messages , click the link in bio).
- Anyone who visited your professional account: Target anyone who visited your professional Instagram page.
All of the above options combined with Facebook Ad Targeting Methods will help you accurately target Instagram users who have a need for your brand/product/service.
Tips To Make Effective Facebook Ads For Instagram Followers
Currently, all Instagram ads are managed in Meta Ads Manager. When you run a new IG Ads campaign, it will also have some great tips for you to apply. There are a few similarities and differences with Facebook Ads, but I will also share a few specific tips below:
No interest targeting
At first glance, it seems a bit strange. However, this is based on one exact truth: Facebook Ads AI is doing a very good job. It is extremely useful in suggesting ads to the right people, because the AI simply understands what interests your ad is trying to target.
However, if you are not sure about the effectiveness of interest targeting, you can use A/B Test. However, I am currently doing very well with the no interest targeting strategy so you should try it too.
Find winning ad
For those who don’t know, winning ads are ads with good metrics. Beautiful here means all indicators such as Engagement Rate, Conversion Rate, Click Through Rate are high. Besides, CPC, CPM, CPA and bid are low.
To get a winning ad, you have to really go through many steps such as understanding your target customers, identifying pain points, building ads that are suitable for them and A/B testing many times.
Don’t be discouraged, you will receive adequate results.
Test different versions of Ad Creative
As you know, Instagram Users are people with aesthetic taste and love images and videos related to art. These are completely different users than Facebook, so you also need to test many different Ad Creatives.
Throughout my campaign, I also experiment with cool color images to hot and warm color advertising images. This helps me determine the aesthetic taste of my customers. Then I will do the same with other Ad Copy in the future.
Higher ad spend will get data faster
This is one of the most useful experiences to run Facebook Ads for Instagram followers effectively. Essentially, you can spread your budget evenly across campaigns. But let’s do it a little differently.
Focus your spending on winning ads. You actually need a bigger budget than large at this point. If you’re new and your account has a payment threshold and can’t raise your budget too high, here’s the service to do it for you: Facebook Agency Account For Rent.
This service is provided by us – SpeedX Agency. Currently we are Facebook’s leading partner in the region. And of course, Agency Account will also be prioritized by Facebook for advertising with UNLIMITED budget. Plus, you get tons of promotions. Try it out, you definitely won’t regret it.
>>> Refer more: How To Target Homeowners On Facebook Ads? 2024’s Guide For Beginners
Final Words
In short, you need to understand how to target Instagram followers with Facebook Ads to truly reach people who are in need of your brand/product/service. However, Facebook Ads is like a colorful picture in which you have to be fluent in many things to really do well with paid ads. If you have difficulty, don’t hesitate to contact us SpeedX Agency. We are here and ready to listen to you.
