Facebook Ads CTR is the most important metrics that all advertisers need to pay attention to improve ads results. CTR (Click-through rate) is the click rate / Number of impressions *100. If it is good number, you absolutely have an advantage and consider scaling ads to earn big profits.
So what is a good CTR for Facebook Ads? This article covers everything you need to know about good CTR for Facebook Ads. Try to watch until the end to not miss important information.
Table of contents
What Is A Good CTR For Facebook Ads?
Currently, many sites describe that 2-5% or 6-7% would be good for most Facebook ads. However, I assert that this is just an average CTR for Facebook Ads. And really that this is not very helpful or useful.
This CTR metrics will be good when you know the specific way to increase it. And you must try to increase it again, again and again till it creates good signals with high click rates and conversions.
Some businesses I work with are also wondering what is a good CTR for Facebook Ads in 2024? And because I received so many questions like that, I surveyed 20 businesses that I work with. I want to know that in the process of working together, how satisfied they are with CTR. Specifically, I broke down the CTR % and sent a form to each business for them to evaluate. After 1 week of surveying and collecting, these are the results:
And as you saw the results above, most businesses are satisfied when running Facebook Ads with a CTR of about 2-6%. They also shared with me that if CTR is too low (less than 1%), would not generate the number of conversions they needed. Vice versa, a CTR that is too high (over 10%) will cause the ad to have a situation called ‘Shocking Clicks’.
Expert knowledge: ‘Shocking clicks’ means that a large number of clicks appear and the ads budget is not enough to accommodate so many clicks. From then on, there was a budget shortage and the ads automatically turned off (sometimes this ad doesn’t even create any conversions).
During the beginning of this year, I was trying to improve their Facebook Ads CTR at least 2-4% (for Conversion Ads) and 6-8% (for Traffic Ads or PPE – Post Page Engagement). For other types of advertising, I always try to help businesses have good Click Through Rate Facebook Ads of 2% or more.
In short, me and businesses using Facebook all agree that 2-6% is an ideal number for CTR. This number can change depends on the industry/product/service that you want to advertise. It also varies from whether you apply certain cool techniques to Facebook Ads. However, if the CTR is higher than 6% or less than 2%, you need to review your ad because it can be unstable.
I am also confident that I have good methods to get good CTR on Facebook Ads. So specifically how to do it? Please carefully reading my next content below.
How To Get Good CTR For Facebook Ads?
After understanding what is a good Click Through Rate for Facebook Ads, you should know how to get it. In this part, I’ll go in and analyze for you the most important things to increase click rates as well as CTR.
Be careful when targeting
For Targeting Facebook Audiences, you have two options here. It’s can be Target Custom Audience, you can customize the interests, behavior, demographics of the Audience you want to target.
The second option is to use Facebook’s automatic targeting tool. It will suggest your ads to suitable people in the age range you request without asking you to provide interests or behaviors (often called mass ads campaign by advertisers).
For these two options, you need to run a test ads campaign to know which targeting method is right for you. Because I honestly cannot suggest to you what is the best way to target to get good Facebook Ads CTR.
It depends on you. Absolutely!
Businesses working with me also shared that last year was the time when they used Custom Audience to target very effectively, CTR was always higher than 2% and conversion was also very good. However, earlier this year, when Facebook developed the Advantage+ audience (automatic targeting) feature to help newbie advertisers, everything changed and forced them to use this feature to get good CTR.
Creative content
Always need to be creative and give the best suggestions to the audience. Content in advertising contributes an important part (arguably the most important part) to improving and having good CTR.
Some simple methods (or they can also be called tricks in layman’s terms) are the surprising first 4 seconds of the video, using images of women to attract male audiences, adding promotional codes or promotions. shock discount program, etc. Can also apply here. However, you need to make it as reasonable and subtle as possible.
According to my personal research, businesses that I recommend applying some good content strategies can increase CTR by 1-2%, or even better. However, this requires you to refer to content from many sources and always keep a creative mindset. Must be more creative than what you did in the past.
Attractive CTAs
Of course, when it comes to CTR, you can’t ignore CTAs and pretend they don’t affect CTR. CTAs play an important role in getting your audience to take action. A good CTA and correct customer insight can help you receive a large number of CTR (links).
In addition to the CTA in the Primary Text of the ad, you should also pay attention to the CTA Button. This is also one of the factors that determine CTR. Although it is not as important as content for ads. However, if you really choose the right CTA Button, it will also stand out and make the audience click on your ad more.
Bonus: To keep your CTR as well as other Facebook ads metrics consistently good, you’ll need a well-grounded advertising strategy from the very beginning, which requires deep knowledge about Facebook adverting. We highly suggest you refer to this Facebook Ads Guide from DesignRush to learn more about the ins and outs of Facebook ads!
Tools To Get Good CTR For Facebook Ads
In the next part, I want to share with you a few useful tools to get good CTR for Facebook Ads. These tools are also mainly used to find Audience targets and create the most suitable content for advertising.
Audience Insight
This is one of Facebook’s most useful tools to serve targeting audiences when setting up advertising campaigns. You can see who is following your Page with the ‘Current Audience’ window. And potential audiences on Facebook if you switch to the ‘Potential audience’ tab.
If you turn on ‘Filter’, you can find more audiences with high Facebook ads conversion rate to increase CTR. To have good CTR, you should invest time to research specifically about Audience to have a good targeting strategy as I shared above.
A/B Testing
This free tool is also provided by Facebook to advertisers to improve Facebook Ads CTR. If you want good Click Through Rate Facebook Ads, A/B testing can help you achieve that.
This tool helps you compare two different ads and provides performance results so you know which ad has the higher CTR. For example, if you want to test which targeting method will have better CTR, you can use this tool with two ads with different targeting methods, and everything else is the same.
3rd-party tools
Right here, I would like to suggest you an all-round tool. It helps you a lot in targeting, creating conversion content, and optimizing Ad Copy. This tool is comes from Hootsuite. It’s popular with me and professional Facebook advertisers.
Hootsuite has the ability to create ads quickly and easily with only about 2 mouse clicks. And it also really shows the effectiveness of creating creative content that helps you increase CTR.
This tool can automatically scan Facebook page and Newsfeed screen. Find the best advertising templates to use for your target audience.
Support defining goals for each ad. Allows you to adjust your campaign to achieve the best results. In addition, Hootsuite also supports you in in-depth ad management, helping you save time running ads.
However, the price of this tool is also something that many people have to consider. Currently, Hootsuite has 3 service packages:
- Professional package (maximum 10 social profiles and 1 user): $19/month.
- Team package (maximum 20 social profiles and 3 users): $99/month.
- Business package (maximum 35 social profiles and 5 users): $599/month.
If you do not have the means to use the paid package with full features, you can also try the free package for 30 days.
Final Word
In short, I also hope that you will clearly understand CTR, understand what is a good CTR for Facebook. However, all your advertising efforts need to be supported by the best experts. Because otherwise, it could disappear overnight.
Facebook Ads is a competitive and potentially dangerous platform. If you encounter major difficulties and obstacles when using Facebook Ads, please contact SpeedX Agency. We have the best team to help you overcome difficulties in every situation.
