Why Is Ad Account Suspended Facebook & How To Fix?

Ad Account Suspended Facebook 1

Ever been hit with the dreaded “Ad Account Suspended Facebook” challenge? It’s like hitting a brick wall in your social media digital marketing efforts. But fear not! In this article, we’ll clue you in on the most common reasons behind this setback and equip you with practical solutions to get your advertising back on track.

Ad Account Suspended Facebook Meaning

Simply put, when your Facebook ad account is suspended, it means that your ability to run ads on the platform has been temporarily halted.

  • Ads frozen, campaigns put on hold: Any ads you currently have running will be frozen. They will no longer be displayed to users.
  • No sales or leads from ads: Since your ads are frozen and campaigns are paused, you won’t be able to drive any sales or leads through your Facebook ads during the suspension period.
  • Account inactive: You can’t access or make any changes to your ads or campaigns until the issue is resolved and the suspension is lifted.
  • Lockout from Business Manager: If you’re using Facebook’s Business Manager to manage your ad account, everyone who should have access to it will be locked out.

9 Common Reasons Behind Ad Account Suspended Facebook

Facebook can suspend your ad account for a lot of reasons. However, below are the 9 most common ones reported by our clients and other Facebook advertisers:

Violations on Facebook Ads policies

Prohibited products in Facebook ads

Prohibited products in Facebook ads 1
You’re not allowed to promote tobaco products & weapons on Facebook.

Below is the basics checklist of prohibited products in Facebook ads:

  • Adult products/services: Ads promoting the sale or use of adult products or services are not allowed. This includes explicit content, adult entertainment, or adult dating services.
  • Tobacco and related products: Facebook prohibits ads that promote tobacco products, including e-cigarettes, smokeless tobacco, cigars, and cigarettes. This also extends to accessories like pipes, rolling papers, and vaping devices.
  • Illegal drugs and substances: Ads cannot promote the sale or use of illegal drugs, recreational drugs, or prescription drugs without proper authorization. This includes any substances that induce a psychoactive effect or pose health risks.
  • Weapons and explosives: Facebook prohibits ads promoting the sale or use of firearms, ammunition, explosives, or weapon modification accessories. This includes knives, stun guns, and other weapons used for self-defense.
  • Sexual enhancement products: Ads focused on sexual pleasure or enhancement, such as sex toys or enhancement supplements, are not permitted. This also includes content containing explicit sexual imagery or language.

Note: While promoting contraceptives is allowed, ads must not focus primarily on sexual pleasure or enhancement. Additionally, they should only target users who are 18 years old or older.

Prohibited content in Facebook ads

Prohibited content in Facebook ads
Ad content with discrimination messages will be suspended.

In advertising on Facebook, there are certain types of content that are strictly prohibited.

Improper Grammar or Punctuation: Ads must use proper grammar and punctuation. Text riddled with errors may be disapproved.

  • Improper punctuation or grammar: Ads must use correct grammar and punctuation to ensure professionalism and clarity. Avoiding mistakes like typos or poorly structured sentences is essential.
  • Allusions to sexual activity, nudity, or sexual content: Ads cannot contain explicit sexual imagery, nudity, or references to sexual acts. This includes suggestive language or innuendos.
  • Implication or reference to personal characteristics: Ads cannot reference or imply a user’s personal characteristics, such as sexual orientation, beliefs, religion, ethnicity, or race.
  • Discrimination or promotion of discrimination: Ads cannot discriminate against individuals or groups based on characteristics like race, ethnicity, religion, or sexual orientation.
  • Deceptive or misleading products/practices: Ads cannot promote products or practices that are misleading or deceptive to users. Providing accurate and transparent information is essential for building trust with the audience.
  • Images portraying non-existent functionality: Ads cannot contain images that portray functionality that doesn’t actually exist. For example, using a “subscribe now” button that doesn’t show any content can mislead users.
  • Potentially misleading claims or unrealistic expectations: Ads cannot make claims that are potentially misleading or set unrealistic expectations for users. Claims should be truthful and substantiated.
  • Low-quality content: Ads must avoid using low-quality content, such as sensationalized or exaggerated language, or withholding key information to entice clicks. Providing valuable and relevant content is important for engaging the audience effectively.

Poor customer feedback score

Poor customer feedback score
Users have the right to hide your ads.

Users have the power to provide feedback to the platform. This feedback can include:

  • Hiding the ad.
  • Hiding all posts from your Facebook page.
  • Unliking your page.
  • Reporting the ad content as spam.

When users take any of these actions, it’s considered negative feedback.

Now, if just one or two people take these actions, it’s not necessarily a big deal. However, if the percentage of negative feedback compared to the total number of ad impressions starts to rise, that’s when you could run into trouble.

Excessive negative feedback on your ads can lead to Facebook ads suspended.

This negative feedback might indicate that your ads are poorly targeted or that they don’t comply with Facebook’s Community Guidelines or Advertising Standards.

Payment method suspended Facebook ads

Payment method suspended Facebook ads

When you have pending bills or outstanding payments for your Facebook ads, it signals to Facebook that your account may be unreliable. Failure to pay your bills on time can lead to your ad account being flagged or suspended.

Inconsistent payment behavior, such as repeatedly missing payment deadlines or making late payments, can also lead to your ad account being deemed not trustworthy.

Another possibility is that you use the same payment method as the one you use for the account that has been banned. Facebook can recognize previous offenders, and using the same payment method may increase the likelihood of suspension for the new account.

Spamming

Spamming

If your landing page has too many ads compared to actual content, Facebook can deem it spammy. Users expect to find valuable information on a landing page, and an excessive amount of ads can detract from their experience.

Also, pop-ups and interstitial ads that disrupt the user experience can also be considered spammy. These intrusive forms of advertising can annoy users and lead to negative feedback, which Facebook takes into account when evaluating ad accounts.

Notably, not many beginner advertisers know this: When you have a new ad account and you spend a large sum of money on ads all at once, it can raise red flags for Facebook. This sudden and excessive spending pattern may indicate spammy behavior or an attempt to manipulate the platform.

Low quality ad account

Accounts that have little to no spending history or exhibit inconsistent spending patterns may be perceived as less reliable. This lack of trust can raise concerns for Facebook and increase the likelihood of ad account suspension.

Also, ad accounts with minimal interaction and that repeatedly violate Facebook’s advertising policies are often flagged as low-quality.

What’s more, accounts that display long periods of inactivity or irregular ad campaign activity may also be considered low-quality. Facebook expects advertisers to maintain consistent and meaningful engagement with their audience. So, ones that lack activity or exhibit irregular spending patterns may raise suspicions of spam or fraudulent activity.

Low quality ad account

You can access this link to check your Facebook account quality: https://www.facebook.com/accountquality/

One of the members with access to your ad account is restricted

During an advertising campaign, you will often need to grant other teammates access to manage your ad account or other assets within your Facebook Business Manager.

If one of these members has a history of violating these rules or has been recently blocked by Facebook from creating ads on their account, it can pose significant risks to your ad account’s health and performance.

One of the members with access to your ad account is restricted
Are you giving access to someone restricted by Facebook?

To be specific, Facebook employs strict censorship algorithms to monitor and enforce compliance with its advertising standards.

If a member with restricted access is associated with your ad account, Facebook’s automatic moderation system may flag your account as high risk or low quality, even if you have not directly violated any policies yourself.

Systematic errors

Systematic errors
Systematic errors may occur sometimes.

Technical glitches or system errors within Facebook’s advertising platform can also lead to the disabling of ad accounts. These issues may arise from server outages, database errors, or other infrastructure-related problems that disrupt the normal functioning of the platform and inadvertently impact ad account accessibility.

Plus, Facebook frequently updates its advertising policies and guidelines to adapt to evolving industry standards and user expectations.

In some cases, changes to these policies may result in the inadvertent disabling of ad accounts that were previously compliant with the platform’s rules. Advertisers may find their accounts disabled due to unintentional non-compliance with newly implemented policies.

Facebook Ad account disabled for unusual activity

Facebook Ad account disabled for unusual activity

When Facebook’s algorithm detects unusual activity, it may temporarily suspend or restrict your ad account to safeguard against potential risks or security threats.

Performing repetitive actions multiple times or making mass changes simultaneously in your advertising account can trigger the system to flag unusual activity.

For instance, if you access your ad account and create numerous campaigns with various ad types for testing purposes, and then proceed to delete them all at once, it may be perceived as unusual activity by Facebook’s algorithm.

The sudden influx of creation and deletion actions could raise concerns and result in the temporary suspension of your ad account.

Unusual activity may also be related to your payment method(s).

Facebook’s algorithm monitors spending patterns and flags any significant deviations or irregularities, such as unusually high spending or frequent changes to payment methods. This serves as a safety precaution to protect your financial information.

Facebook ad account disabled for no reason

Facebook ad account disabled for no reason
You may get suspended for no reason!

Another reason for getting your Facebook ad account suspended is no reason! That sounds weird, but it’s true.

Sometimes, Facebook’s system misjudges the issue. This leads to your account being locked even though you have not previously violated any community policies or made late payments to Facebook.

In some cases, Facebook may disable ad accounts due to security concerns or suspected unauthorized access. If the platform detects suspicious activity or unusual login patterns associated with your account, it may take proactive measures to protect your account and disable it temporarily until security concerns are resolved.

If your ad account is disabled for no apparent reason, it’s important to appeal the decision through Facebook’s official channels.

>>> Read more: Specific List Of Banned Words On Facebook In 2024 Updated

Facebook Ads Account Suspended: How To Get It Back?

Of course, you’ll need to figure out the culprit of your disabled Facebook ad account. After that, do any necessary correction and proceed with sending an appeal.

Identify the reason

Identify the reason

If you don’t know why your ad account got flagged, you might end up making the same mistakes again.

Take a close look at your ad content to see if it violates any of Facebook’s advertising policies. These policies are like rules that ads must follow. If your ad breaks these rules, your account could get disabled. Look out for things like inappropriate language, images, or videos.

Next, check your ad spending history. Make sure there are no unusual or suspicious activities, such as sudden spikes in spending or unusual patterns in your ad campaigns. Thirdly, make sure your payment method is up to date and valid.

Facebook Ad Account Disabled Appeal

The next step to trigger an ad account being suspended on Facebook is to appeal with Facebook. Generally, there are 3 ways you can submit an Appeal to recover your ad account:

3 ways to submit an Appeal

Method 1: Appeal from Account Manager

  • Go to the “Account Quality” section in your advertising account manager or visit this link: https://www.facebook.com/accountquality/
  • Click on “Request Review.” In the below picture, we’ve already requested a review, so you’ll see the option “Continue request” instead of “Request Review.”

Appeal from Account Manager step 2

  • If required by Facebook, authenticate yourself with your phone number, ID card, passport, or other identification documents.

Appeal from Account Manager step 3

  • Describe exactly what issue your account is facing and explain that it was a mistake, emphasizing that you always follow advertising policies. Add any photo or file as proof of your commitment.
  • Wait for the results of the review

Method 2: Contact Facebook Business Help

  • Visit the link: https://business.facebook.com/business/help
  • Click on “Get Support”

Contact Facebook Business Help

  • You’ll see your Recent Account Issues pop up. Click “Request Review”
  • Describe the situation, similar to step 4 in Method 1.

Remember, during this time of uncertainty, many ad accounts are suspended unjustly. Keep protesting and have a backup plan ready while waiting for your account to be reinstated.

Method 3: Use the Appeal Form

  • Access this link: https://www.facebook.com/help/contact/391647094929792
  • Select the ad account you need help with
  • Describe your issue in the appeal information, providing any photo or file as proof of your compliance with Facebook’s ad policies.

Use the Appeal Form

Things to include in your Appeal

First, you’ll need to acknowledge your commitment to complying with Facebook’s advertising policies and guidelines. Assure the support team that you take these policies seriously and are willing to make any necessary adjustments to ensure future compliance.

Next, provide a clear and detailed explanation of why you believe your account should not have been disabled. Explain any misunderstandings or mistakes that may have led to the suspension.

You can include any supporting evidence or files that may help your case. This could include screenshots of your ad campaigns, receipts for payments made to Facebook, or any other relevant documentation.

What If You Can’t Still Get Your Ads Running Again?

create a new Business portfolio
The last resort is to create a new Business portfolio.

If you’ve received the dreaded email from Facebook notifying you that your account has been refused, it signifies the end of the road for that particular ad account.

When all else fails, your last resort is to create a new Business portfolio and ad account. Yet, it’s crucial to approach this process with caution.

Ensure that your actions were not the primary reason for your ad account being suspended on Facebook. If you are not adhering to Facebook Advertising Policies, creating a new account without addressing the root cause increases the likelihood of facing a similar outcome.

REMEMBER not to create a new ad account within the same business manager. Doing so could be perceived by Facebook as a second strike, potentially resulting in the takedown of your entire business manager. This would entail losing all associated assets, including your Facebook Page and Instagram Page – assets that you likely want to retain.

Move all your assets into the new Business Manager to prevent losing them during the transition. Also, refrain from using a credit card that Facebook has associated with the banned account, as this could trigger further complications.

>>> Learn more: Detecting & Troubleshooting Banned Facebook Ads Account Errors.

How To Prevent Future Facebook Ad Account Suspension?

It’s better safe than sorry, after all. Instead of risking permanent bans and wasting all your advertising efforts, take some precautionary measures to maintain healthy and persistent ads:

Update Facebook advertising policies

Update Facebook advertising policies

It’s crucial to have a solid understanding of Facebook’s Terms of Service, which outline the rules and guidelines for using the platform. This includes understanding what constitutes acceptable behavior and content on Facebook.

Also, Facebook’s ad policies are subject to change and updates. To prevent future account suspension, make it a priority to stay updated with the latest policy changes. You can check Facebook’s official resources for advertisers, such as the Facebook Business Help Center or the Ads Policies page (https://www.facebook.com/business/help/488043719226449?id=434838534925385).

Keep your payment info up-to-date

Keep your payment info up-to-date
Pay attention to expired credit card

Make it a habit to review and update your payment information regularly on Facebook. Make sure your credit card or other payment methods linked to your ad account are valid and not expired.

If you’ve had previous issues with payment or account suspension, avoid using the same payment method for a new ad account.

To prevent payment issues, always make sure you have a valid payment method on file. This typically involves having a credit card linked to your ad account or ensuring that you have available credit if you’re using a billing threshold.

Rent Facebook agency account

Facebook agency account for rent

When talking about ways to the risks of future suspension, we always suggest advertisers consider a Facebook Agency Account For Rent.

With a spending history, a high trust score, and adhesion strictly to Facebook advertising policies, an agency account is verified and moderated by Facebook. Hence, the case of sudden suspensions or bans is less likely to happen.

Moreover, when you rent a Facebook agency account from a trusted partner like SpeedX Agency, you gain access to additional support from the in-house expert team. They can help you resolve the situation once suspensions arise quickly and prevent them in the future.

Should the term “Facebook agency account” be a little new to you, check out our post of “What is Facebook agency account?” Simply put, it’s the best solution to think of when your regular Facebook ad account fails to work as you expect, or you wish to scale up your current marketing campaigns.

Regularly review your ad content

Regularly review your ad content

Don’t forget to regularly review your ad content to ensure it complies with Facebook’s advertising policies. Check for spelling and grammar errors, as well as any misleading or deceptive claims that could potentially trigger ad account suspension.

Ensure that your ad text and visual elements accurately represent your products or services without violating any policies, including restrictions on prohibited content, misleading claims, or inappropriate language and imagery.

Also, pay attention to user feedback and comments on your ads, addressing any negative feedback promptly and considering adjustments to your ad content if necessary.

Facebook tracks the IP addresses used to access your ad account. If you frequently switch between different IP addresses, it may trigger Facebook’s security measures and result in your ad account being suspended. To prevent this, try to use the same IP address whenever possible.

Conclusion

So, there you have it – the ins and outs of ad account suspended Facebook and, most importantly, how to get it back in action. It’s frustrating, it’s nerve-wracking, but it’s also a learning experience.

In the fast-paced world of digital marketing, setbacks like this are par for the course. But remember, every challenge is an opportunity to grow and adapt. So, take a deep breath, roll up your sleeves, and tackle the issue head-on.

Author

  • Phung Thai Hoc

    Phung Thai Hoc is a digital marketing expert (content marketing; social marketing; ppc;...) with more than 10 years of experience and founder of SpeedX Agency. He has successfully implemented hundreds of projects, each project bringing in 2 to 3 times more revenue than normal. In addition, he is also trying to share his knowledge with everyone to optimize marketing campaigns

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