14 Benefits Of Facebook Ads That Make You Want To Invest Money Today

Facebook Ads are more powerful than you might think. Beyond just driving traffic, they offer a range of surprising benefits that can help grow your business in unexpected ways. Here are 14 benefits of Facebook Ads you may not know about. Let’s dive in and see how they can make a difference for you.

14 Benefits Of Facebook Ads You May Not Know

Here are 14 amazing benefits of Facebook Ads that you might not be aware of or receive when running ads on other platforms, each offering unique advantages for your business.

Ability to reach a lot more people than organic posts

When it comes to organic reach on Facebook, you might be surprised to learn just how limited it can be.

For business pages, only a small percentage of followers actually see posts in their news feeds. This is due to Facebook’s algorithm, which has increasingly limited the visibility of business content over the past few years.

The platform prioritizes posts from friends and family, making it harder for businesses to reach their audience without paying for ads.

If you want to effectively market your business on Facebook, relying solely on organic posts isn’t enough. You need to invest in Facebook ads to ensure your potential customers see your content.

Ads can be shown to people who aren’t already following your page, allowing you to reach new potential customers who might be interested in your products or services.

And, because ads can reach a broader and more targeted audience, they often result in higher engagement rates compared to organic posts. More likes, shares, and comments can also boost your organic reach indirectly.

Customizable ads

One of the prominent benefits of using Facebook ads is that you can customize your ads, placing your ads wherever you wish and targeting exactly the ideal audience you aim at.

Ad campaigns

Marketers can choose from various “advertising objectives” on Facebook to match their business goals. This flexibility is great for businesses that want to focus on different results, such as more engagement, increased website traffic, or lead generation.

Facebook advertising allows you to set up specific “Ad Objectives” like:

Audiences

Social media advertising allows businesses to target their ads to specific audiences using user data, and Facebook is no exception. One of the main benefits of advertising on Facebook is its wealth of data, which lets you micro-target the best audiences for your business.

Facebook provides detailed options to narrow down your target audience for each ad. You can segment your audience by:

• Age
• Gender
• Language
• Location
• Education level
• Interests (from their Facebook profile)
• Income
• Job title
• Behaviors and recent purchases
• Political affiliation
• Major life events

With these options, businesses can create highly targeted ads. Another benefit is the ability to target people who have previously interacted with your brand.

Besides, Facebook’s “Audience Insights” tool aggregates data on how people interact with your brand page and the rest of Facebook. You can use this data to build custom audiences and then use the Facebook “Ads Manager” tool to run your campaigns.

This detailed targeting is one of the advantages Facebook ads have over traditional search PPC ads, like those on Google and Bing, which don’t offer as much demographic targeting detail.

Creatives

Facebook Ads feature a variety of options for customizing your creatives, which are the visual and text elements of your ads:

• Ad placements: You can choose where your ads will appear, including on Facebook, Instagram, and across the Display Network.

• Ad format: Facebook Ads support multiple ad formats, such as single image ads or video ads.
• Ad media: You can use different variations of images and videos in your ads to test what resonates best with your audience.
• Ad copies, headlines, and CTAs: In addition to visuals, you can customize the text, titles, and call-to-actions of your ads to convey your message effectively and encourage user engagement.
• Landing page: You can also customize the landing page where users are directed after clicking on your ad, whether it’s making a purchase or signing up for a newsletter.

Increased leads & traffic to your website

One of the standout benefits of Facebook Ads for business is their ability to drive significant traffic to your website.

By crafting engaging ad content with strong calls-to-action, you can encourage users to visit your site and explore your offerings. This boost in website traffic not only enhances your online visibility but also opens up numerous opportunities for lead generation and conversions.

With Facebook’s advanced targeting options, you can ensure that your ads are seen by people who are most likely to be interested in your products or services. This increases the chances of attracting quality traffic that is more likely to convert.

Effective remarketing

Facebook remarketing is a powerful tool in online marketing, and Facebook Ads makes it easy for advertisers to implement. But exactly how it works? For this type of ads, you can create custom audience groups to target users who have previously interacted with your business:

• Target users who have engaged with any posts on your Facebook Page or Instagram professional accounts, including followers, likes, comments, or shares.

• Target users who have messaged your Fanpage and reconnect with potential customers who have shown interest in your business.
• Target users who have visited your Fanpage, reminding them of your brand and encouraging further engagement.

• Target users who have previously visited your website and have taken some actions on your website, such as making a purchase or signing up for a newsletter & re-engage with users who have shown interest in your products or services.
• Target users who have watched your videos for a particular period of time.

• Target users who have installed your mobile app to encourage app engagement and drive conversions.
• Target users who have responded to your events on Facebook and reconnect with event attendees and promote future events.

Very wide range of ad formats

As said, Facebook Ads provide a wide variety of ad formats to suit different advertising goals and audience preferences:

1. Single image ads: These ads consist of a single image or graphic with a small amount of text. They appear in users’ news feeds and are a basic yet effective way to grab attention.
2. Video ads: Video ads are gaining popularity on Facebook and allow advertisers to showcase longer-form content in an engaging and interactive way.
3. Carousel ads: Carousel ads allow advertisers to showcase multiple images or videos within a single ad unit. Users can swipe through horizontally to view different content.
4. Collection ads: Designed for mobile devices, collection ads showcase a variety of products within a single ad unit. Users can click through to view individual products and make purchases directly from the ad.
5. Instant experience ads: Formerly known as Canvas ads, Instant Experience ads provide an immersive, full-screen experience that allows users to interact with brands in a more engaging way. They can include images, videos, and interactive elements to create a memorable brand experience.
6. Playable ads: These ads include an interactive component that allows users to interact with the ad elements. They are popular among mobile game advertisers and can provide a fun and engaging experience for users.
7. Slideshow ads: Slideshow ads consist of a video-like format with text and are usually scrollable. They are a cost-effective way to create dynamic content and can be effective in capturing users’ attention.

Boosted engagement with sponsored messages

Let’s talk about Messenger ads.

Messenger ads boast a 70% better open rate than email marketing, indicating that users are more likely to engage with messages received through Facebook Messenger. Also, they can achieve engagement rates 10-80 times higher than organic posts, making them highly effective in capturing users’ attention and driving interactions.

Sponsored messages allow businesses to send offers, promotions, and updates directly to people who communicate with them on the Facebook messaging platform.

Due to their high engagement rates, sponsored messages often result in a lower cost-per-action compared to other advertising methods. This means businesses can achieve their marketing objectives more efficiently and effectively within their budget constraints.

Scalable

Scaling Facebook ads means expanding your ad campaigns to reach more people and achieve greater results. Facebook ads are not limited to just Facebook; you can also show them on Instagram, Messenger, and other apps or websites through the Meta Audience Network.

Scaling can happen in two ways: horizontally, by reaching new audiences, and vertically, by increasing your ad budget.

Scaling successful Facebook ad campaigns isn’t always easy. However, the increased sales and expanded audiences that strategic advertising campaigns can create means that increasing your advertising spend is often worth taking the plunge.

The best way to mitigate these risks is by using a Facebook Agency Account For Rent from an experienced agency. Why?

First, with an agency ad account, you gain access to premium advertising features and unlimited spending, which means you can scale your ads aggressively.

Second, working with a team of experts makes you feel more confident about scaling your Facebook ads successfully. With the right guidance and expertise, you can navigate the complexities of scaling and maximize the impact of your ad campaigns.

Contact us now for more information!

Able to block unwanted audiences

With Facebook’s pay-per-click advertising model, marketers have the ability to control where their ads appear and who sees them. This feature is particularly useful for preventing ads from being shown to low-quality markets or non-performing audiences, providing a valuable benefit for advertisers.

Facebook offers a feature called “block lists” that allows businesses to specify URLs or certain areas where they do not want their ads to appear. This includes preventing ads from showing in specific apps, pages within the Audience Network, in-stream videos, and Facebook Instant Articles.

By utilizing block lists, businesses can enhance the efficiency of their ads, improve return on ad spend (ROAS), and maximize the impact of their advertising budget. This strategy helps businesses save money by avoiding advertising to audiences that are unlikely to be interested or responsive.

More cost-effective than other platforms

The list of benefits of running Facebook ads will not be complete without the pointer “cost-effectiveness.”

Unlike some other advertising platforms, Facebook Ads are accessible to all businesses, and the Ads Manager tool is free to use. The only expense involved is the budget you allocate to running ads.

For many small and medium-sized businesses (SMBs), this affordability is one of the most attractive aspects of advertising on Facebook.

The cost of running ads on Facebook can vary depending on factors such as your budget, the types of Facebook ads you choose, and your industry. However, in general, marketers can expect to pay anywhere from a few cents to a couple of dollars per click.

Compared to other advertising platforms, Facebook is still one of the most affordable ways to reach your target audience. With over 3.05 billion monthly active users, it’s easier than ever to find people interested in your unique offering.

According to WordStream, in 2024, the average cost per click (CPC) on social media platforms varies significantly. LinkedIn has the highest average CPC at $5.26, while X (formerly Twitter) has the lowest at $0.38. Facebook is the second cheapest, with an average CPC of $0.97.

Valuable customer data

One of the valuable yet sometimes overlooked benefits of paid Facebook ads is the wealth of customer data they provide. Your ad account generates various types of data that can be leveraged to enhance your marketing efforts.

One significant data point that Facebook Pixel collects is customer emails linked to each user’s account. Over time, this builds a substantial list of contacts that you can utilize for future email marketing campaigns.

Additionally, you can use this list to create lookalike audiences on Facebook. These lookalike audiences are new potential customers who share similar characteristics with those who have already interacted with your ads.

One of the platforms with the highest retail ROAS

According to Wolfgang Digital’s 2020 KPI report, Facebook’s user feed ads stand out as the top-performing ad type for eCommerce. Not just that, Facebook dominates across its ad types, including Facebook Feed, Messenger, and Marketplace ads, all ranking at the top.

In fact, statistics from Statista reveal that 41% of marketers surveyed reported Facebook as yielding the best Return on Ad Spend (ROAS), placing it ahead of other popular social media platforms. Surprisingly, Facebook even outperforms Google Shopping in this aspect.

Compared to other social media platforms, users are more inclined to engage with ads they come across in their Facebook feed. This makes Facebook an incredibly valuable platform to allocate your advertising budget.

As of 2020, Facebook was responsible for driving over 80% of all U.S. social referrals to eCommerce sites. Its dominance is evident as it accounts for 40% of annual digital display ad revenue, surpassing even Google PPC.

Opportunities for crowdfunding campaigns

Crowdfunding has emerged as a popular alternative to traditional e-commerce methods, offering platforms like, Kickstarter, GoFundMe, Indiegogo, or Patreon, as avenues for raising funds for creative projects, entrepreneurial ventures, or charitable causes.

However, these crowdfunding platforms typically don’t attract a large amount of browsing traffic on a daily basis, unless users are actively searching for a specific project or creator. This is where social media advertising, particularly on Facebook, becomes invaluable for promoting crowdfunding campaigns.

Facebook ads provide a strategic placement to direct people to crowdfunding campaigns, both in the lead-up to and during the funding period.

Accurate reports & analytics

When it comes to reports and analytics, Facebook leaves no stone unturned. You won’t need to guess or rely on assumptions about what’s working and what isn’t. Instead, you’ll find all the juicy details neatly laid out for you in Ads Manager. No need to calculate conversion rates or other social metrics – Facebook does it for you.

In Ads Manager, you’ll get insights into your weekly reach, post engagement, page likes, and which posts are performing the best. But wait, there’s more! You’ll also get data on Facebook ads CTR, CPM (which helps a lot when you’re dealing with how to lower Facebook CPM), clicks, conversions, and even sales. And trust us, this is just scratching the surface.

By analyzing this data, you can tweak your ads based on what’s working and what’s not, rather than taking shots in the dark. Remember, if you can’t track and measure something, you can’t improve it.

Estimated daily results

Here comes the last in the list of awesome benefits of Facebook ad campaign: forecasting. When your ads have gathered enough data, Facebook can predict how many people you can reach and how many results you can expect each day with your full ad budget.

Their “Estimated Daily Results” feature is particularly handy for brands looking to fine-tune their ad campaigns.

These predictions provide insights into the daily estimated reach and expected results, and you can view them when creating or editing an ad set.

You’ll get estimates for various objectives such as app installs, event responses, landing page views, link clicks, lead generation, offer claims, conversions, page engagement, page likes, post engagement, and video views.

FAQs about Benefits Of Running Facebook Ads

What are the benefits of facebook ads?

Facebook Ads offer several key benefits: access to a large audience, precise targeting, customizable formats, cost-effectiveness, and strong remarketing capabilities. They achieve high engagement rates, provide detailed performance analytics, and are easy to scale

Also, they offer valuable customer insights, making them essential for effective marketing.

What is the key to succeed with Facebook ads?

The key to succeeding with Facebook ads is to have a clear goal and a strong call-to-action. Understand what you want to achieve, whether it’s brand awareness, leads, or sales.

Also, ensure your ad copy and images are relevant and easy to understand for your target audience. This requires a thorough understanding of the anatomy of a Facebook ad and experience with your specific audience and niche.

Why are Facebook ads effective?

Facebook ads work because of their high level of audience targeting, the number of users on the platform, and analytical insights. Through successful iteration and experimentation — combined with a good strategy — brands can see a positive return on investment from Facebook ads.

What is a benefit of using a Facebook ad instead of a regular page post?

To grow your business page’s following, consider adding Facebook ads as you learn how to develop a social media strategy. With Facebook ads, you only pay when people see or click on your ad. They are the most cost-effective when you can narrow down the kind of audience you want to reach.

Are Facebook Ads Worth It For Small Businesses?

Yes, Facebook Ads are worth it for small businesses. They offer precise targeting, allowing you to reach your ideal customers based on location, age, and interests. Even with a small budget, you can achieve significant visibility and engagement. Facebook’s diverse user base and advanced algorithms make it an effective tool for connecting with your audience and growing your brand.

Conclusion

So, there you have it – the 14 great benefits of Facebook Ads that can help take your business to the next level. From reaching a vast audience to precise targeting, from increased brand awareness to driving conversions, the opportunities are endless. With cost-effective options, robust analytics, and the power to engage with your audience, Facebook Ads provide a platform for growth and success.

Don’t wait any longer – seize the opportunity to elevate your business today with Facebook Ads! If you have troubles about Facebook Ads, just call SpeedX Agency, we ready to have you everytime, everywhere!