When an advertiser starts learning about Facebook Advertising, types of Facebook Ads (or Facebook Ad Format) are the most basic and important thing that you cannot miss.
So what are the types of ads on Facebook? What role does its play? How to use its properly, effectively and increase revenue? Let’s read the entire content in this article to understand deeply.
Table of contents
What Are Types Of Facebook Ads?
Types of Facebook Ads or also known as Facebook Ad Format (displayed during campaign setup). These are popular ad formats on Facebook, available in Meta Ads Manager.
When you set up a new campaign and create new Ad Copy, you must select these categories to determine how you show your ads to your Facebook audience. The image above describes the process of choosing a Facebook ad type.
How many types of Facebook Ads in 2024? What’s the difference between these types of ads and how to use them properly? Please follow the next part of the article to know the answer.
Main Types Of Facebook Ads
The types of Facebook ads available at the present time have been summarized in the content section below. I also give some specific advice so you can use it properly and effectively. So let’s take a look right now!
Image Ads
This is one of the first and most basic formats since Facebook Ads launched worldwide. Image Ads include a main image, CTA and Primary Text can be inserted for additional information.
Basically, creating Image Ads is not difficult. Especially now that there are quick, professional image creation and editing tools like Canva. However, with the development of AI, you can create beautiful images and use AI to make it perfect.
Expert tips – Right here, I want you to note some wonderful tips to improve the quality of Image Ads:
- Pay attention to the aspect ratio: To avoid cropping of content or images. I have shared specifically about this in Facebook Advertising Image Size. Stay tuned for that content for details.
- Try to add elements that surprise your audience: Don’t let it sink in the Newsfeed. It needs to have some outstanding content or impressive narration so that the audience ‘can’t miss’ your ad.
- Try to be creative and concise: Your images and primary text need to carry one main message. And it really has to be conveyed in an ‘attractive’ way to Facebook users. Don’t make it too long or your audience won’t have time to read all of it.
Video Ads
Video Ads simply means you use a video with content advertising a product or service to attract audiences on Facebook. You can use short videos for Facebook Reels, Stories. Or long videos to promote on Newsfeed and in Facebook Watch.
In the past, Video Ads were not highly appreciated because creating a quality advertising video was quite difficult. But with the development of AI and fast video editing design applications, Video Ads have risen to become one of the most important advertising formats.
Expert tips: Because this is an important type of Facebook Ads with great potential. So I want to give you advice when using Video Ads here:
- Ensure video quality: Ensure video is not blurry or broken, with standard image quality of 1080p. You also need to pay attention to Video Specs to avoid stretching the video.
- Attention: The first 3-5 seconds of the video need to attract special attention from the audience. You have to make it different and unexpected.
- Provide transparent information: You need to be honest with your advertising content. Be tactful and delicate. Avoid using exaggerated words or ‘100% committed’ if you don’t want to be banned from Facebook Ads.
- Solve customers’ problems: You need to find out in advance about their needs for using products/services. What do they need and want? How would you handle that request? All that information must be included in the promotional video to convince customers.
- CTA: The call to action needs to be clear and highly persuasive.
Carousel Ads
This is also a basic and long-standing format on Facebook. Audiences will experience a simple scrolling button in your ad to read and admire your images or videos.
This ad format can use up to 10 images or videos. You can even attach links to each individual image to help create conversions with your audience. According to my work experience, the things you need to keep in mind when using this type of ads on Facebook are:
- It’s best to create a series of images that are closely related in content as well as color, design style, and main message.
- You need to make Carousel Ads stand out with the first image being truly different from the rest of the Newsfeed.
- I want you to sync all the colors of all the images in that ad to your brand colors. Actually, the audience will care about the reputation of the brand (in this case, Facebook Page).
- Take advantage of AI to optimize images and synchronize colors and messages.
- Try to give the audience a wonderful and impressive experience.
Slideshow ads
Similar to Video Ads, Slideshow Ads also help advertisers attract potential audiences. It uses short-term video presentations (with motion, sound and text) to highlight products/services. advertised. Some key features of Slideshow ads are:
- It’s quite easy to design.
- This ad is recommended by Facebook for campaigns with ‘moderate’ scale and budget. ‘Moderate’ here means small or medium budget.
- Facebook suggests this type of advertising is both quick and inexpensive. You can create them in just a few minutes, even from existing videos.
- This type of ad is recommended by Facebook to load quickly so it can work well on all devices.
- However, Slideshow Ads are also a type of advertising that is considered quite effective for conveying a colorful advertising message.
Instant Experience Ads
Instant Experience Ads is now known by the shorter name Canvas. This type of ad is only available on mobile devices.
When clicking on the ad, users will be enlarged to full screen to view a slideshow or video with real interaction with the product/service. Basically, this type of advertising is suitable for big brands that invest in the product, the product’s back story and want to highlight some of the product’s superior features.
Collection Ads
This is one of the most effective ways for you to drive more purchases for the products you are trying to sell. Each collection ad has a main video or image, followed by three smaller images below in a grid layout.
With Instant Experience, when customers tap a collection ad to browse or learn more, they’re seamlessly transitioned to an intuitive experience that loads quickly after click. And you should only use Collection Ads when you actually:
- Have a category of 4 or more products.
- Want to display your products in a grid so people browse them in one place.
- Have a main video or image to display in the most prominent position, followed by related products.
- Want to get people to visit your website or app to make a purchase.
- Want to proactively organize products from your catalog into appropriate groups such as “Suggested for you” and “Most viewed”.
Poll Ads
Poll Ads put Facebook audiences in a two-choice poll. And no matter what your audience chooses, you can lead them to a specific CTA. It sounds a lot like a personalized ad (ad type that advertisers have been focusing on improving in recent years).
Poll Ads are only available for mobile devices. It can show up on Newsfeed or Stories. Even appearing in long video ads on Facebook. Because it can appear in videos, Facebook can calculate the time users watch videos. This is especially useful in retargeting campaigns.
Stories Ads
Stories Ads are displayed on Facebook Stories for users to click on to create purchase conversions or send messages. This type of advertising is proving to be increasingly effective at the present time.
According to Facebook, up to 4 million advertisers are using Stories Ads every month. And more than half a billion people use and interact with Facebook Stories every day. Therefore, the great reach and revenue-generating ability of Stories Ads is indisputable.
You can use a simple image or a short video to start running Facebook Stories Ads. However, pay attention to standard sizes and specs to ensure it works properly.
Expert advice: Make everything in Stories Ads short, smooth, and clear with clear CTAs to increase audience engagement, impressions, and conversions.
Event Ads
Facebook Event Ads supports offline and online events on Facebook. Businesses can use this ad type to advertise sporting events, music, festivals, exhibitions, fundraisers, or some commercial events.
The main purposes of advertisers when using Event Ads are:
- Increase awareness of your event: Create event ads so your audience can learn about your upcoming event.
- Get RSVPs (get more respond) on Facebook: Encourage people to RSVP to your event so they receive updates and reminders.
- Sell more tickets: Reach people who may be interested in your event or who have expressed interest or have attended similar events before.
You can create event ads in Meta Ads Manager or your Facebook Page.
Lead Ads
Lead Ads are an ad format that contains an image or a video to attract an audience. It is also possible to add a CTA button. And it is required to contain a Lead Form for the audience to fill in information.
Normally, a Lead Ads is required to contain 1 Lead Form. It is a simple survey for advertisers to collect information about potential customers. The questions in the Lead Form can be customized according to the advertiser’s requirements.
But in my experience, trying to get important customer information is the most important thing. That information can be: Full name, phone number, personal income, product preferences, etc.
Lead Ads are also especially suitable for restaurants, bars, hotels, etc. Services that can schedule appointments are services that can use Facebook Lead Ads to generate conversions.
Messenger Ads
Messenger Advertising of Facebook appears in the Messenger app on mobile devices. The two available placements to show this type of ad are Messenger Inbox and Messenger Stories.
Normally, when clicking on an ad, the audience will be forwarded directly to the inbox. Here, you can build a Messenger Bot with predefined messaging scenarios (should be used when you are not active on the Page). Or you can also message and persuade customers directly if Messenger Bot has not been designed yet.
Different Types Of Facebook Ads From Page
Types of ads Facebook that I shared at the beginning of the article are the options available in Meta Ads Manager. In addition, Facebook also provides direct advertising options for Facebook Page managers including:
Boosted Posts
This type of advertising is the first and most basic for Facebook Page administrators. Its purpose is to increase interaction for articles available on the Page. You can use Meta Business Suite to promote posts or simply click on the ‘Boost Post’ button of the post on the Page as shown below:
The main effect of this type of advertising is to increase interaction for Posts on the Page. I often call this ad PPE – Page Post Engagement. For PPE, the main task is to supplement the number of Page followers to retarget them in the future to increase conversions and revenue.
Page Like/Follow Ads
This is the most suitable option for you to increase the number of people liking your Page. You can easily use this type of advertising with just a simple click on the ‘Promote’ button:
You cannot advertise a brand without Page Like Ads. It plays an important role to generate new followers, new page likes. They are an audience that could be your potential future customers.
Automated Ads
This type of Facebook Ads is recommended for newbie advertisers. People who do not really have experience in the field of paid advertising. However, Automated Ads has changed a lot now. Automated Ads uses AI to help you have more Facebook ad targeting, choose Ad Placement, optimize budget, and it’s all handled automatically.
In 2024, developments in artificial intelligence have changed the game. Automated Ads also uses AI to create ads and suggest the most relevant audiences for you.
Also for the above reason, Automated Ads is now not only for new advertisers but it is also useful for professional advertisers. It is quite smart and takes advantage of the power of AI to reach potential customers. If you have never used it, you can try it now.
Best Type Of Facebook Ad: Which One Is Suitable For You?
The next section focuses on analyzing the suitability of types of Facebook Ads. It is based on research and surveys of famous professional advertisers on social networks. And of course I also present some of my own personal advertising opinions and experiences in the following section. So stay tuned, advertisers!
Survey of advertisers about types of Facebook Ads
Last year, Ben Heath (a famous Facebook advertising expert) conducted a survey with the participation of more than a thousand advertisers. He wants to understand the effectiveness of types of Facebook Ads as well as what types of ads advertisers are using for their businesses. The result is:
As you can see, Video Ads and Image Ads are the two formats that receive the most attention at 53% and 31%. Next is Carousel Ads with 9%, Slideshow Ads and other types of ads do not seem to receive much attention.
Why are Video Ads matter?
According to Ben Heath, ads like Image Ads that only include a simple image are not enough to convey all the compelling messages and sales pitches.
Carousel Ads have a few more images but still not enough to make the audience become potential customers. And choosing Video Ads is the most suitable among most popular products/services today. According to research by HeaderBidding, no other ad format can beat video ads in engagement and interactions.
Relevance of Video Ads in 2024
Video Ads have also become an indispensable type of advertising in every advertising campaign on Facebook. In 2024, with the development of AI video creation, AI voice creation, AI video editing, AI supporting advertising video scripts, it will be a powerful weapon to help many businesses make a big difference in their business.
Not only that, the trend of Facebook users in 2024 is to spend a lot of time watching videos on this platform. Especially Facebook Watch, Facebook Reels and Facebook Stories. But I want you to focus on Short Videos to use for Reels and Stories.
Advertising videos are short, easy to make, do not require high graphics skills, and carry realistic images of products/services that will make your audience feel attractive. If you make it smooth, many important information that the audience needs. Then they will click on the ad and convert.
What about other types of Facebook ads?
However, this does not mean that you only focus on producing Video Ads. Image Ads and other types of advertising will also be suitable in many different situations.
For a few additional campaigns to increase interaction for Facebook Page. Image Ads are often used by advertisers using memes and jokes to increase article interaction. With a brand that has a sense of humor and is close to users, the increased level of interaction helps other advertising indicators also improve.
Carousel Ads and Collection Ads are also good options if you are a clothing, perfume or fashion accessory brand. Simply because with a collection of beautiful images, the audience will feel diverse and easier to choose your products to buy than just a product with an individual image.
Messenger Ads is also not a bad choice. For audiences who are curious and want to learn more about the product before making a purchasing decision. Then Messenger Ads will bring them into a conversation and you can answer their questions and make Call-to-actions of your choice.
Lead Ads is also a great choice for restaurants, eateries, and hotels with the appointment booking function. You can schedule appointments with customers through a simple form. They will visit or reschedule depending on their choice. But it has the ability to create very high conversions.
In short, choosing suitable types of Facebook Ads depends on many factors such as: product/service, audience, brand, budget, etc. The choice is yours, consider carefully.
Bottom Line
Summarize all of the above. I want to emphasize that choosing types of Facebook Ads depends on many factors. However, you still need to know all the information about these formats before you start setting up ads and using them.
Facebook Ads is a long journey, so don’t be in a hurry. Try to keep track of new knowledge, or refer our best service for advertising: Facebook Agency Account For Rent With Fee From Only Low Price. If you have difficulties, you can contact SpeedX Agency to receive the fastest answer.
