How To Dropshipping From Etsy To Facebook Low Cost 2024?

In 2020, Etsy was present in more than 230 countries around the world, with more than 4 million sellers and more than 80 million regular customers. Sales on this platform reach more than 5 billion USD per year and show no signs of slowing down. So how to dropshipping from Etsy to Facebook with high conversion and low cost? The detailed instructions below will answer most questions about this special dropship method. I hope you’ll stick around until the end.

how to dropshipping from etsy to facebook
How to dropshipping from Etsy to Facebook?

Why Is Dropshipping From Etsy To Facebook?

Similar to Amazon, eBay, or Aliexpress, Etsy is also a very popular e-commerce platform in the US (although not as prominent as the other platforms). However, this platform also has some outstanding and interesting advantages so you can start dropshipping from Etsy to Facebook Marketplace. Those advantages include:

dropshipping from etsy to facebook
Why Is Dropshipping From Etsy To Facebook?

Low selling costs and easy payment

If you have ever sold on Amazon, you will certainly sometimes feel uncomfortable with the selling costs and payment methods that this platform applies. Other e-commerce platforms like eBay are also very limited in payments. However, with Etsy, things are completely different. The fee you have to pay for each successful order is much lower and you can also pay with more methods. From there you can optimize costs when dropshipping from Etsy to Facebook Marketplace.

Cheap shipping fee

The e-commerce platform Etsy specializes in handmade and handmade products, so Etsy’s cooperation partners are mostly small-scale shipping units. Therefore, shipping costs are greatly reduced. Don’t tell me that you don’t care about shipping costs. Since this is one of the costs that determines your dropship profits, Etsy has a huge advantage when compared to other platforms when it comes to shipping costs.

Detailed sales statistics system

With Etsy, you can track visits, customer behavior, and most popular and purchased products. Etsy also proves to be very useful in being able to analyze sales by month, product, region, and country. Besides, this platform helps sellers grasp market trends and adjust business strategies accordingly through specific reports.

Diverse sales support tools

Next, Etsy also has a variety of sales support tools. They also regularly update new policies so that Dropshippers always feel prioritized, including:

  • Promotions: Discount coupon, buy more, get more discounts, free shipping.
  • Email marketing: Automatically introduce new products and promotions to potential customers.
  • Advertising: Reach potential customers through effective advertising campaigns. In particular, advertising on Etsy is free.

Professional support team

When you feel it’s difficult to import goods or deal with inventory, or have problems with suppliers, you can contact the support team of this platform directly. They are ready to support 24/7, answering all questions and problems of sellers. More specifically, this support team can also provide detailed instructions from registration, store setup to sales and advertising, this is especially important for Dropshipers who have never operated on this platform. Ensuring sellers have the best experience on the Etsy platform.

>>> Read more: 

Methods Of Dropshipping From Etsy To Facebook

I cannot judge which is the most effective method for Dropshipping from Etsy to Facebook, each method will have its own advantages and disadvantages. In the process of dropshipping from Etsy to Facebook, you need to combine many different methods to maximize revenue at the cheapest cost. Let’s come to the first basic and easy-to-understand method of using Facebook organic traffic.

Use Facebook organic traffic

This is an extremely simple and inexpensive Dropshipping method from Etsy to Facebook that I want to share with you. However, you will need to understand Meta Business Suite as well as how to deploy content to attract customers on Facebook.

use facebook organic traffic
Use Facebook organic traffic

Basically, you can use your personal account or Facebook Page to do it, but I always recommend Facebook Page because of the latter advantages. Ways you can get more organic traffic and organic conversions include: posting content related to your products, posting and interacting with customers in Facebook Groups, creating Facebook Reels and Facebook Stories with product links, etc.

Run Facebook Ads for Etsy Dropshipping Product

Once you have a Facebook Page or personal account on Facebook, you can access Meta Ads Manager to create an account and start setting up advertising campaigns. The biggest advantage that Facebook Ads offers is the ability to target audiences with high purchasing potential on Facebook.

However, this also has some difficulties, it requires you to really have knowledge about Facebook Ads optimization. You can visit Facebook Ads Tips to read some more knowledge I share about optimizing Facebook ads. However, in this content, I want you to understand a few important things:

Facebook Ads Objective

For an Etsy Dropshipper, the primary Facebook advertising goal will typically be to Drive Conversions or Increase Site Traffic:

  • Drive conversions: This goal is suitable for Etsy Dropshippers who want to increase direct purchases on their Etsy store. Or if you use Shopify or WooCommerce, it is also very suitable to use. It also has very useful conversion measurement capabilities built in.
  • Increase website traffic: This goal is suitable for Etsy Dropshippers who want to attract more visitors to their website, where they can introduce more about the product, brand or retarget to attract customers to return to buy. Shop on Etsy.

However, it is not necessary that you always use the above two Objectives. I always use a few ads that drive engagement or build brand awareness. Because I always find those two things important before customers make a purchasing decision.

ad objective ad type
Ad objective Ad type

Facebook Ads Type

For Etsy Dropshippers, some effective types of Facebook ads include:

  • Image ads: Use high-quality and attractive product images to attract user attention.
  • Video advertising: Use video to introduce products in a more attractive and vivid way.
  • Carousel Ads: Display multiple product images or videos in a single ad to provide users with more information.
  • Collection ads: Introducing many products at the same time, allowing users to easily discover and find products that are right for them.

Content for Facebook Ads

Etsy products are mainly handmade products, so you also need to pay special attention to advertising content. Try to find out what the audience’s preferences are and what handmade items are, then try to include pain points or some outstanding features of the product in your advertising. However, make sure of some of the following basics:

  • Attract attention: Use bold headlines, eye-catching images, and engaging videos to attract users’ attention.
  • Highlight product benefits: Emphasize the key benefits of your product and why users should buy your product.
  • Clear call to action: Encourage users to take the desired action, such as visiting your website or making a purchase on Etsy.
  • Use appropriate language: Use language that is easy to understand and close to your target audience.
content for facebook ads
Content for Facebook Ads

Targeting

To display your ads to the right audiences with a high likelihood of buying, you need to learn about them first. Some ways to get to know your potential audience that I would recommend are: join a Facebook group, use AdTargeting, read and research customers on Etsy, post a few surveys about purchasing behavior on Facebook, etc.

targeting
Targeting

You need to learn specifically about your audience’s demographic information, location, age, interests, and behavior. In case you don’t understand or can’t find this information, you can use Facebook’s automatic targeting tool. However, I still recommend that you learn manually to clearly understand customer insight. In short, the more time you pay attention to Facebook Ads for Etsy dropshipping, the more useful things you will realize. Because it is directly related to business efficiency, let’s learn more new knowledge about advertising optimization.

Sell Etsy Product on Facebook Marketplace

When selling products from Etsy on Facebook Marketplace, you are required to clearly understand a few criteria, or rather, important components of a Facebook Marketplace post. It includes: Photos, Title, Price, Category, Condition, Brand, Description, Availability, Product tags, SKU. I shared the specific content about these criteria in the article: ‘Amazon To Facebook Dropshipping: Best Marketplace Methods‘. You can read it to understand these criteria clearly. Besides, you can also enable Facebook Marketplace Ads to increase the reach of your product posts to target customers. However, calculate costs carefully to maximize profits.

Advice For Dropshipping From Etsy To Facebook 

For the content below, I would like to offer a few tips. Rather, some of my own experiences in working with dropship businesses and optimizing Facebook Ads for those businesses. If you’re in need of some new knowledge, stay tuned.

Product niche and winning product

Product niche is a term used to refer to a small segment in the market, focusing on the specific needs of a certain group of customers. For example, instead of selling all types of clothing, you might choose to focus on the clothing niche for girls aged 2 to 5 years old.

product niche and winning product
Product niche and winning product

To determine your product niche, you can visit Etsy and use the platform’s filters. You should focus on products that have moderate demand, but not really found by many dropshippers and businesses on Facebook. Winning product is a product that has the ability to sell well and bring high profits to businesses in the chosen product niche. Winning products often possess characteristics such as:

  • Meet hidden or undermet market needs.
  • Unique and different from other products of the same type.
  • Has good quality and reasonable price.
  • Easy marketing and promotion.

Finding niche products and winning products is an important step in the process of building an effective online business strategy. By focusing on a specific market segment and offering products tailored to customer needs you can generate large profits at low costs.

Cost optimization

Cost optimization is always necessary when dropshipping from Etsy to Facebook. Although the cost of importing and managing products on Etsy seems cheap, if you use paid advertising, everything will be complicated and require you to have better advertising optimization skills.

optimize cost
Optimize cost

Don’t worry too much, SpeedX Agency has a unique method to optimize advertising costs for you. We are a reputable level-1 partner of Facebook. And the account rental service we provide receives special priority from this platform. This special priority helps advertisers and dropshippers receive some better price proposals. Indicators such as CPC and CPM will all be lower than regular advertising accounts, and you do not need to pay advertising tax. Facebook Agency Account For Rent Service also always has incentives for new dropshippers entering the market. You can discuss one-on-one with our experts to find the best cost optimization for Dropshipping Etsy Facebook Ads.

Competition may arise

Even if you have found a niche or winning product, competition when dropshipping from Etsy to Facebook may still occur, mainly from other brands or dropshippers. They are still working every day to find potential products and it is impossible to rule out the possibility that they may have the same idea as yours. However, don’t worry too much, because high competition will help you have a certain understanding of the market. When there is competition, you can search for new potential products following my instructions above. Or more simply, survey your Facebook audience to create ads with more unique and relevant ideas.

Summary

In fact, dropshipping from Etsy to Facebook is not something that is too difficult. However, if you want your dropship project to have big revenue with good costs, you need to really take the time to learn the knowledge of optimal methods that I shared above. When running Facebook dropshipping, if you encounter difficulties that make the process unstable, you can contact us. SpeedX Agency’s team of Facebook experts is ready to help and resolve all requests 24/7.

Author

  • Phung Thai Hoc

    Phung Thai Hoc is a digital marketing expert (content marketing; social marketing; ppc;...) with more than 10 years of experience and founder of SpeedX Agency. He has successfully implemented hundreds of projects, each project bringing in 2 to 3 times more revenue than normal. In addition, he is also trying to share his knowledge with everyone to optimize marketing campaigns

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