How To Do Facebook Dropshipping To Sell Aggressively? A Complete Guide For Dropshippers

Surprisingly, some of the most triumphant figures in the dropshipping pool, think Ethan Dobbins, Scott Hilse, and Andreas Koenig, launched their journeys into wealth using Facebook as their primary platform. What’s truly remarkable about their Facebook dropshipping stories is the modest starting point, with minimal investments.

If you’re intrigued by the notion of tapping into this lucrative market, then fasten your seatbelt and indulge yourself into this comprehensive guide to Facebook dropshipping.

What Is Facebook Dropshipping?

In dropshipping, there are three key players involved—the supplier or manufacturer, the dropshipper (that’s you), and the customer. Here’s how it works:

• Customer order placement: A customer visits your online store and purchases a product.
• Order fulfillment: You, as the dropshipper, then forward the order and customer details to your chosen supplier.
• Shipping: The supplier ships the product directly to your customer.

The beauty of dropshipping lies in its simplicity and flexibility. As a dropshipper, you don’t have to invest in maintaining inventory, warehousing, or managing shipping logistics.

Instead, your profit is derived from the difference between the supplier’s price and the retail price you set.

Now, why Facebook for dropshipping? Facebook’s extensive user base and sophisticated advertising tools enable you to drive substantial traffic to your online store, and it’s compare the benefits with Facebook Affiliate Marketing.

The Facebook Marketplace particularly offers an excellent avenue to tap into a vast, yet often overlooked, selling platform for dropshippers.

Can You Dropship on Facebook Marketplace?

Generally, yes. Facebook Marketplace does indeed offer a platform for dropshippers to list and sell their products. However, the functionality available to you depends on the country you’re operating from. Notably, the features and capabilities of Facebook Marketplace differ across regions.

For instance, in countries like the UK and Canada, Facebook Marketplace is primarily designed for local transactions. This means that buyers typically arrange to collect or receive the products directly from the seller, with payment usually managed through cash, Venmo, Cash App, PayPal, and similar methods.

For dropshippers operating outside the US, utilizing Facebook Marketplace poses significant challenges. Here are two key issues:

• Shipping logistics: Selling on Facebook Marketplace outside the US involves a labor-intensive process. Dropshippers must individually communicate with buyers to obtain delivery details, coordinate with suppliers for each order, and manage the shipping and potential returns manually. This approach is not scalable for high-volume sales and is prone to errors, potentially resulting in customer dissatisfaction and negative feedback.
• Payment handling: Unlike in the US, where listings feature a ‘Buy Now’ button, in other regions, such as the UK and Canada, the option presented is ‘Message Seller’ instead. This means that for every sale made, dropshippers must independently arrange and manage the payment process with each customer.

Check out our post on “Amazon To Facebook Dropshipping: Best Marketplace Methods” to learn more about the specific requirements for dropshipping on this giant platform.

Facebook Marketplace Dropshipping: Pros & Cons

This table provides a clear snapshot of the advantages and disadvantages associated with dropshipping on Facebook Marketplace, helping potential sellers make informed decisions based on their business goals:

Step-By-Step Guide On Facebook Dropshipping

Now is the time to dive into the main section of this article: how to dropship on Facebook Marketplace? Below, we’ve outlined the ultimate 7 steps to dropship on this global platform effectively, from creating a Facebook page to listing your products. Read on!

Create a Facebook Page and set up your store

A Facebook page allows you to cultivate a community around your products and brand.

With a dedicated follower base, you can optimize your marketing strategies to resonate specifically with your audience. Tailored posts and promotions can drive traffic directly to your dropshipping store.

• To begin, navigate to your Facebook account and access the ‘Pages’ section in the left navigation bar.

• From there, click on ‘Create New Page’ to initiate the setup process.

• You’ll be prompted to fill out essential information such as your page name, category (consider selecting “E-commerce Website” to align with your dropshipping store), and description.

• After clicking ‘Create Page’, Facebook will swiftly generate your new page.
• Now, you can personalize it further by adding profile and cover photos that reflect your dropshipping store’s identity and offerings.

Choose your products & suppliers

Finding winning products for your Facebook dropshipping store is notably easier due to less competition compared to platforms like eBay or Shopify.

You can identify promising products by researching best-sellers on popular platforms such as Amazon or Walmart. For instance, Walmart’s ‘Deals’ section and ‘Featured Shops’ showcase trending items and emerging trends that can guide your product selection process.

Suggested post: 30+ Best Items To Dropship On Facebook Marketplace

Once you’ve identified a potential winner, the next step is to secure a reliable supplier.

We highly recommend exploring AliExpress for sourcing your products. AliExpress offers a vast selection of products and suppliers, making it a convenient platform for dropshippers. Begin by searching for your chosen product and reviewing various supplier options available.

When assessing potential suppliers, consider reaching out to them directly to gather essential information:

• Inquire about product pricing.
• Understand available shipping options and delivery timelines.
• Clarify their return, refund, and warranty policies.
• Confirm their willingness to support dropshipping (e.g., not including invoices or logos in packaging).

After receiving responses from multiple suppliers, it’s prudent to request samples to evaluate product quality firsthand. Assessing both the supplier’s responsiveness and the sample’s quality will help you make an informed decision.

List your products with high-quality pictures

The third critical step in launching your Facebook dropshipping business is effectively listing your products with compelling visuals on Facebook Marketplace.

1. Access the Marketplace tab either on the left-hand side of your computer screen or through the dedicated tab on mobile devices.

2. Click on “Create New Listing” to initiate the product listing process. Choose from “Item For Sale,” “Vehicle for Sale,” and “Home for sale or rent.”

3. Set up your listings – A Facebook Marketplace listing typically includes the following components:

• Photos: Up to ten high-quality images that showcase your product from different angles.
• Video: You can add a single video to enhance your listing.
• Title: Clearly describe your product using a concise and attention-grabbing title.
• Price: Set a competitive and transparent price for your item.
• Description: Provide a detailed yet concise description highlighting key features, benefits, and specifications.
• Product Tags: Add relevant tags to improve search visibility.
• Category: Select the appropriate category that best represents your product.
• Condition: Indicate whether the item is new or used.

Bonus tips: The visual appeal of your product photos is crucial for capturing potential customers’ attention on Facebook Marketplace. Here are some tips to optimize your listing photos:

• Take all ten available photo slots to showcase your product comprehensively.
• Ensure well-lit, visually appealing, and high-resolution photos
• Resize images to meet Facebook Marketplace’s size requirements for optimal display.
• Feature your best photo as the primary image to maximize click-through rates.
• Capture the product from various angles to provide a comprehensive view.
• Add essential information directly into your photos to highlight product benefits and features.

Set the price

Setting the right price for your products on Facebook Marketplace is essential for a successful dropshipping store. Refer to your product research to understand competitors’ prices and aim to stay within a reasonable range.

Consider the retailer’s price, Facebook fees ($0.40 for items under $8 or 5% of selling price), shipping fees, and desired profit margin when setting your price.

Strive for a competitive yet profitable price that provides value to customers and be transparent about the total cost to avoid surprises at checkout. This approach will help attract buyers and drive sales on Facebook Marketplace.

Join Facebook Dropshipping groups

After setting it all up, you’ll see a suggested list of dropshipping Facebook groups to join. Facebook dropshipping groups provide a platform to connect with like-minded individuals who are also in the dropshipping business. You can ask questions, share experiences, and learn from others’ successes and challenges.

So, while you can skip this step, our advice is still to be part of those communities!

Run Facebook Marketplace Ads

To run Facebook ads for dropshipping, you’ll need to use Facebook Ads Manager from your Facebook account. This is where you’ll create and manage your ads.

• Select the objective of your ad campaign. For dropshipping, you might choose objectives like ‘Traffic’ to drive visitors to your website or ‘Conversions’ to encourage people to make a purchase.
• Define your target audience based on demographics, interests, and behaviors. This ensures that your ad is shown to the right people who are likely to be interested in your products.
• When setting up your ad, choose ‘Automatic Placements’ or specifically select ‘Marketplace’ as one of the placements. This ensures that your ad appears in the Facebook Marketplace feed where users are browsing for products.
• Craft engaging ad copy and choose high-quality visuals (images or videos) that showcase your products effectively. Use concise and persuasive text to highlight key features and benefits.
• Decide on your ad budget and schedule. You can choose between a daily budget or a lifetime budget, and specify the duration and timing for your ad campaign.

Once your Facebook ad dropshipping is running, monitor its performance regularly. Use Facebook Ads Manager to track metrics such as clicks, impressions, and conversions. Adjust your ad strategy based on performance to optimize results.

Fulfill orders

If you connect Facebook Marketplace to your e-commerce platform, like BigCommerce, you can easily view and manage orders within your platform. This allows you to move orders through your workflow efficiently. For example, on BigCommerce, you would use the View Orders screen to handle orders.

If you manually listed your products on Facebook Marketplace, you’ll need to manage order fulfillment manually as well. During the listing process, you selected your preferred shipping method and labels.

For instance, if you choose UPS for shipping, you can send the shipping labels to your supplier. They will use these labels to ship the product directly to your customer.

Find Products To Dropship On Facebook Marketplace

First, you’ll need to identify products that have a consistent demand. Look for items that are trending or sell well over time. Next, decide on a specific category or niche that resonates with you and has potential on Facebook Marketplace.

Whether it’s eco-friendly home goods, fashion accessories, or tech gadgets, carving out a niche can help differentiate your offerings.

Don’t forget to investigate what other sellers are offering within your chosen niche. You can take advantage of analytics tools that offer insights into popular products and buyer behavior on Facebook Marketplace.

We’ve compiled a detailed guide on how to find dropshipping products on Facebook which walks you through important steps and tips for identifying winning items to sell. Check it out!

Tips For Optimizing Facebook Ads For Dropshipping

To create the best dropshipping Facebook ads, there are a few tricks you need to keep in mind.

When setting up your ad, choose the placement option that includes both ‘News Feed’ and ‘Marketplace’. This ensures your ad appears in relevant areas where potential customers are browsing.

Since your ad will be displayed across various placements on both mobile and desktop devices, focus on creating concise and impactful text.

Keep in mind that the headline (the text at the top of your ad) is particularly important because it’s often the most visible part. Aim for a headline that is about 5 words long and grabs attention.

For example, if you’re selling a Sony noise-canceling headphone, your headline could be: “The latest noise-canceling headphone from Sony.”

When selecting an image for your ad, use a square format with a 1:1 ratio and a minimum resolution of 1080 x 1080 pixels. This image should be the same as the primary image used in your product listing to maintain a consistent user experience.

Pro Tip: If you’ve never handled an advertising project yourself, or you lack human resources who can help you manage the hassles of various advertising activities, SpeedX Agency is here to lend you a hand.

On top of providing super strong Facebook Agency Account For Rent, our team of experienced advertisers is always willing to support you whenever problems arise and give you helpful advice on scaling your Facebook ads dropshipping campaign.

Contact us for more interesting conversations and the best Facebook ad strategy for dropshipping!

Tips For Facebook Dropshipping Success

There are some secret tips for dropshipping on Facebook Marketplace that many beginner dropshippers may not know.

Automate wisely

Manually monitoring stock and prices when dropshipping with Facebook can be time-consuming, especially with multiple products.

Take advantage of tools like AutoDS to automate stock and price tracking, receiving hourly updates and notifications of any changes.

However, use automation judiciously to avoid risking your business. Overuse of automated software can trigger Facebook’s algorithms and result in account suspension.

Schedule automation sessions, such as four hours of scripting followed by a two-hour break, to simulate human-like activity. Alternatively, consider outsourcing automation tasks to specialized companies.

Use different Facebook advertising & marketing tools

While some Facebook marketing tools can tackle various jobs, some are designed for specific tasks, like analyzing, reporting, designing, writing content, or replying to customers.

Which is the right Facebook ads tool depends on the tasks you’re dealing with, the size of your team, and the size of your ad projects.

For example, if you have a team working on your Facebook campaigns, a tool that supports multiple users is what you’ll need. This ensures seamless collaboration and efficient workflow management.

If you don’t know which tool to use for automating your advertising activities, refer to our post on “Which Is The Best Facebook Ad Tool For Boosting ROI & Conversions?” We’ve listed the best tools on the market with detailed features and price, which can help you a lot in choosing an “assistant” in your marketing campaign!

Test different prices

Testing different prices is one of the key tips for success in dropshipping on Facebook. It’s important to ensure that your product’s price is optimized for maximum sales without deterring potential customers.

If your price is too low, shoppers may question the quality or legitimacy of the product. Conversely, if it’s too high, they may look elsewhere for better deals.

Experiment with different price points to determine which yields the best conversion rate.

Additionally, consider any selling fees associated with fulfilling orders on Facebook Marketplace. Factoring in these fees is crucial to setting a profitable price.

List multiple versions of an item

A successful strategy for Facebook dropshipping is to list multiple versions of an item to increase sales. You can use upselling tactics by offering different variations or versions of the same product.

For example, if you’re selling a smartphone, consider listing different colors or storage capacities as separate listings to cater to different preferences.

Another effective approach is to mix products from different categories. This cross-selling technique can encourage customers to explore related items and potentially make additional purchases.

The combination of multiple versions of an item and diversification of your product offerings help attract a wider range of customers and increase sales on Facebook Marketplace.

Bottom Line

Hopefully, our Facebook dropshipping guide can help scale your e-commerce business and reach a global audience more easily. Remember, success in Facebook dropshipping requires dedication, creativity, and adaptability. Stay informed about the latest trends, continuously optimize your strategies, and be responsive to customer feedback.

Happy dropshipping!