We know, Facebook ads research is a daunting and time-consuming task. But if you take it for granted, you may miss out on the latest trends and new advertising ideas that can benefit your marketing campaign. So, what’s the solution? A Facebook ad research tool!
In this blog post, we’ll bring to you the 8 best research tools to help you simplify the ad research and win over other competitors in the pool!
Table of contents
Best Facebook Ad Research Tool To Keep Up With Trends
When it comes to Facebook ad tool, marketers often think of content-generating, reporting, or analytics tools but not ones that help with Facebook ads research. Yet, this type of automation tool can do wonders for your advertising project and ensure you don’t fall out of track.
Facebook Ad Library
The Facebook Ad Library is the premier Facebook ad research tool for dissecting Facebook advertising strategies. Initially launched for transparency post-2016 US elections, this library archives both active and inactive ads for up to 7 years.
Accessible to all, its wealth of data includes ad impressions, multiple ad versions, launch dates, and landing pages. Users can filter ads by country and platform, providing invaluable insights into competitors’ strategies.
Key benefits:
- Comprehensive search: Effortlessly search by advertiser name or keyword.
- Competitor insights: Uncover when a competitor’s Facebook page was established.
- Universal appeal: Suitable for novices and seasoned advertisers alike.
Price: Free
To access the platform: https://www.facebook.com/ads/library/
Anstrex
As a competitive intelligence tool, Anstrex offers insights into various advertising channels with remarkable versatility.
With its capability to monitor pop ads, push ads, native ads, TikTok In-Stream ads, and notably, Facebook Ads, Anstrex provides a holistic approach to understanding your competitors’ strategies.
Key features:
- Tailored for dropshipping: Anstrex’s Facebook Ads spy tool, nestled within the Dropship app, caters specifically to dropshipping businesses, offering tailored insights.
- Viral products tool: This feature within the Dropship app provides extensive insights into Meta (formerly Facebook) Ads, distinguishing itself by mining information directly from suppliers and real dropshipping stores.
- Comprehensive product details: Users can access detailed information about advertised products, including cost, profit margins, media type, ad popularity, advertiser details, supplier information, and more.
- Media download: Anstrex allows users to download media used in advertisements, facilitating easy repurposing for personal promotions.
Price: Anstrex offers a free plan for its Dropship App, while access to the Viral Product Research Tool is included in the Pro Dropshippers Plan, priced at $49.99 per month per store for Store Management integration.
To access the platform: https://www.anstrex.com/
Dropispy
This Facebook ad research tool is designed specifically for dropshippers and e-commerce entrepreneurs, offering invaluable insights into competitor strategies and product promotions.
Key features:
- Competitor analysis: Dropispy allows users to delve into competitors’ dropshipping businesses, providing comprehensive data on their product offerings, pricing strategies, and Facebook ad campaigns.
- Vast database: With a database housing millions of ads and over 20 thousand new ads added daily, Dropispy offers an extensive repository of ad intelligence, including winning products, innovative ideas, and emerging niches.
- Shop spy: A unique feature of Dropispy, Shop Spy provides a curated list of top-performing dropshipping stores, enabling users to explore their websites, ads, and best-selling products for inspiration and strategic insights.
Price: Dropispy offers three pricing plans – Free, Premium, and Business. While the free version comes with limited features, the paid plans unlock all functionalities, starting at €29.90 per month.
To access the platform: https://dropispy.com/
Swipe-Worthy
Swipe-Worthy stands out as an excellent Facebook ad research tool for various content types to spark inspiration for your advertising campaigns. It offers a diverse range of niches, including automotive, beauty, blogging, consulting, dating, food, and real estate, among others.
Key features:
- Diverse content: Swipe-Worthy provides access to a wide array of content across different industries and sectors, offering valuable insights and inspiration for campaign creation.
- Facebook ads focus: Users can easily filter for Facebook ads specifically by entering ‘facebook ads’ in the search bar or selecting ‘Facebook Ad’ under All Types, streamlining the research process for Facebook-specific campaigns.
- Insightful analysis: Each ad featured on Swipe-Worthy is accompanied by detailed explanations of why it was successful and key takeaways, providing actionable insights for crafting effective campaigns.
- Influencer and company swipes: The Facebook ad research tool includes swipes from both influencers and leading companies, offering a comprehensive view of effective advertising strategies across various sources.
- Convenient filtering: Users can filter content by niche and content type, allowing for easy navigation and tailored research based on specific interests and preferences.
Price: Free.
To access the platform: https://swiped.co/
Minea
When it comes to dropship spy tools, Minea is the first option to think of. It boasts comprehensive coverage of ads across Facebook, Pinterest, and TikTok.
This Facebook market research tool equips users with valuable insights into their competitors’ campaigns, particularly focusing on trending products and sales data.
Key features:
- Extensive ad database: With a collection of over 200 million ads on Facebook alone, Minea offers a vast repository of ad content from various countries, facilitating thorough research for dropshipping across different regions.
- Magic search: This innovative feature harnesses AI Tools for Facebook Ads to identify winning products by analyzing their popularity based on ad performance across Facebook, TikTok, and Pinterest, enabling users to pinpoint lucrative opportunities.
- Advanced filters: Users can utilize a range of filters to refine their ad searches and sort results based on different criteria, enhancing efficiency and relevance in ad exploration.
Price:
- Starter: $49 per month
- Premium: $99 per month
- Business: $399 per month
To access the platform: https://en.minea.com/
AdPlexity
Another Facebook ad research tool we’d like to recommend is AdPlexity. The platform enables users to track their competitors’ advertisements and campaign data across 70 different countries.
With robust filtering options such as keywords, URLs, countries, devices, and traffic sources, users can refine their searches to pinpoint valuable insights.
Key features:
- Comprehensive tracking: The Facebook ad research tool provides real-time analytics on campaigns running on desktops, offering visibility into landing pages, pop-up redirects, banner ads, device integration, and country support.
- Mobile ad insights: With coverage of over 120 carriers worldwide, AdPlexity’s mobile feature unveils top-secret ad campaigns running on mobile network traffic globally, empowering users to identify profitable ad campaigns for integration into their strategies.
- Versatile filtering: Users can leverage advanced filters to tailor their searches and uncover relevant ad campaigns, ensuring precise and actionable insights for enhancing their marketing efforts.
Price:
- Mobile: $199 per month
- Desktop: $199 per month
- Native: $249 per month
- Push: $149 per month
- Ecommerce: $199 per month
- Carriers: $149 per month
- Enterprise: Custom pricing
To access the platform: https://adplexity.com/
SocialPeta
This Facebook ads research tool features an extensive database of over 200 million creatives spanning various industries, including gaming apps, non-gaming apps, eCommerce, and brands, across multiple countries and ad networks.
With over 100,000 playable ads, SocialPeta enables users to identify trending creatives effortlessly.
Key features:
- Comprehensive ad database: SocialPeta offers access to a vast repository of ad creatives, providing valuable insights into different industries, countries, and ad networks. Users can explore a wide range of ad formats and styles to gain inspiration for their own campaigns.
- Ad intelligence stats: Users can access impressive ad intelligence statistics, including downloads, revenues (for up to 60 days), and regional data for various countries. This data empowers marketers to understand the performance of ads and make informed decisions about their campaigns.
- Brand analysis: SocialPeta simplifies brand analysis by allowing users to uncover top brands and analyze their influence across social media channels. Additionally, users can access app store analysis for over 500,000 apps, as well as trending keywords and bidding statistics for campaigns.
Price: SocialPeta offers pricing plans starting at $59 per month, providing users with access to its powerful ad research tools and comprehensive database.
To access the platform: https://socialpeta.com/
AdEspresso
Besides being one of the best Facebook ads optimization tools, AdEspresso’s Facebook Ad Examples is also a valuable resource for marketers seeking inspiration and insights into effective Facebook ad campaigns.
While not a traditional Facebook ad research tool, it serves as a vast repository of various Facebook ad types, including photo ads, video ads, and lead ads, among others.
Key features:
- Diverse ad types: AdEspresso’s collection encompasses a wide range of Facebook ad formats, providing marketers with diverse examples to draw inspiration from. Users can explore photo ads, video ads, and lead ads, among others, to gain valuable insights into different ad strategies.
- Top brand examples: The platform showcases ad examples from top brands across various industries, including digital marketing, food, entertainment, and more. By examining ads from leading companies, marketers can learn from successful campaigns and apply similar tactics to their own advertising efforts.
- Insightful analysis: Each ad screenshot is accompanied by a list of reasons why the ad was deemed effective. This insightful analysis helps marketers understand the key elements of successful ads, such as compelling visuals, engaging copy, and effective calls-to-action.
Additional benefits:
- Direct links: AdEspresso provides links to the original ads, allowing users to explore the ad’s engagement metrics and landing page. This enables marketers to conduct further analysis and gather additional insights.
- Additional resources: Users can access additional resources at the bottom of the ad examples, providing further guidance and information on Facebook advertising best practices.
Price:
AdEspresso’s Facebook Ad Examples is available for free, making it accessible to marketers of all levels seeking inspiration and guidance for their Facebook ad campaigns.
To access the platform: https://adespresso.com/
What To Pay Attention To When Researching?
- Media type
Ensure your ad campaign incorporates various forms of content to maintain audience engagement. Monitor which types of content resonate best with your audience using the impressions metric.
- Impressions
Keep track of how frequently your competitors’ ads are being shown to gauge their visibility and audience reach. Adjust your ad frequency accordingly to avoid overwhelming or underwhelming consumers.
- Duration of current ads
Analyze the longevity of your competitors’ ads to identify trends and successful strategies. Note recurring themes or ads that have consistently performed well over time.
- Offered deals
Take note of any deals or coupons your competitors are offering, as these can significantly impact consumer behavior. Consider implementing similar promotions to attract more customers and increase sales.
- Landing page
Investigate the landing pages associated with your competitors’ ads to gather ideas for optimizing your own landing pages. Pay attention to layout, messaging, and design elements that contribute to conversions.
- Messaging/copy
Craft compelling ad copy that captures attention and addresses your target audience’s needs or pain points. Ensure your message resonates with your audience and provides valuable information that motivates action.
Final Words
I hope the Facebook Ad Research Tool shared in this article helps you save time digging for insights and crafting those killer ad creatives. If you hit any roadblocks on your Facebook Ads journey, don’t hesitate to call SpeedX Agency! Our team of seasoned advertising experts, combined with our dedicated staff, will make sure you’re not left hanging. We’re all about making your ad experience a breeze!
