Which Is The Best Facebook Ad Tool For Boosting ROI & Conversions?

best Facebook ad tool 1 Are you tired of spending countless hours searching for the perfect Facebook ad tool to elevate your advertising efforts? In today’s fast-paced digital world, finding the right tool can be overwhelming, not to mention costly if you make the wrong choice. But fear not! In this blog, we’ll dive deep into the best Facebook ad tools in 2024 to help you save both energy and money.

What’s Considered A Good Facebook Ad Tool?

Which is the right Facebook ads tool depends on the tasks you’re dealing with, the size of your team, and the size of your ad projects.

  • If you have a team working on your Facebook campaigns, a tool that supports multiple users is what you’ll need. This ensures seamless collaboration and efficient workflow management.
  • For agencies or marketers managing ad campaigns for multiple clients, look for a tool that allows you to segregate data by account. It should enable you to manage and report on ad performance for each client separately.
  • If you’re running paid campaigns on multiple channels besides Facebook, such as Google, Microsoft Advertising, or Twitter, consider a tool that allows you to build and manage campaigns for all these channels from a central source.
  • Choose a tool that supports simple reporting, especially if you need to provide regular updates to clients. Look for features that allow you to create custom, white-labelled reports.

So, before digging into the best Facebook ad tools for pushing ROI and convesions, we need to tell you this. Even when you’ve got the most functional and sophisticated tools at hand, you may not take the best advantage of them without seize a good understanding of Facebook ads.

If you’re a newbie and don’t have many experiences running a Facebook ad campaign alone, go for our Facebook Agency Account For Rent. With our super strong ad accounts, along with the valuable support from the advertising expert team, we promise you can’t go wrong with any ad project!

13 Facebook Ad Tools To Try Now

While some Facebook marketing tools can tackle various jobs, some are designed for specific tasks, like analyzing, reporting, design, or writing content. Below, we’ve introduced to you some of our favorite tools that we, ourselves, are adopting to running our ad activities.

Facebook Ad Spy Tools

BigSpy

BigSpy 1

Pros Cons
✅ Ability to favorite creatives/advertisers

✅ Free updates on new campaigns from favorites

✅ Comprehensive search by marketing objectives

✅ Access to trending creatives in your market

🅧 Limited audience and targeting statistics

🅧 Clicking on a creative redirects you to the ad on Facebook, requiring additional research

Before getting down to creating your ads on Facebook, you should use Facebook ads spy tool to see what other competitors are doing first. If you don’t have the budget to invest in competitive intelligence Facebook ad research tools, BigSpy could be the perfect fit for you!

While it might not have all the bells and whistles of premium tools, it’s truly worth its weight in gold. Honestly, while some of the other tools on this list may boast more features, you’ll find that BigSpy provides a substantial amount of the information you need.

You can easily search by marketing objectives and call-to-action (CTA), and discover the top and trending creatives in your market.

Pricing: Free To access the tool: https://bigspy.com/en

Swipe Worthy

Swipe Worthy 1

Pros Cons
✅ Emphasis on buyer psychology and campaign strategy

✅ Focus on understanding ad effectiveness

✅ Provide insights into crafting persuasive ad copy

🅧 Limited database with fewer search results

🅧 May not show the latest trends or current ads used by competitors

If you’re looking to start collecting your competitors’ ads and seeking inspiration for your own campaigns, Swipe Worthy is the tool for you. Unlike other ad spy tools focused on copying competitor campaigns, Swipe Worthy takes a different approach by dissecting the dynamic elements of ads to understand why they are effective.

This platform serves as an educational resource for marketers, emphasizing the importance of compelling ad copy and offering insightful analyses on why specific ad sets succeed within their niche. You’ll gain valuable knowledge ranging from crafting persuasive ad copy to conducting split testing and dissecting campaigns to decode their messaging and intent.

Pricing: Free To access the tool: https://swiped.co/

Facebook Ad Automation Tools

Facebook Ads Manager

Facebook ad tool 2

Pros Cons
✅ Ability to add employees, agencies, and partners for collaborative account management.

✅ User-friendly introduction to Facebook advertising basics.

✅ Complete visibility and control over managed pages and ad accounts.

🅧 Setting up Ads Manager can be challenging for large businesses and agencies.

🅧 Unable to remove linked ad accounts from Ads Manager.

Facebook Ads Manager is the ultimate ads tool that any advertiser should know and learn to use. It’s a built-in tool within Facebook Business Manager, offering marketing tools for creating targeted ads to reach specific audiences.

With Facebook Ads Manager, you can easily create, manage, and optimize your campaigns. It features a user-friendly interface that resembles Facebook – easy for beginners to navigate. Many marketers start with Ads Manager and later transition to more advanced Facebook marketing software as they gain experience.

Pricing: Free To access the tool: https://www.facebook.com/business/tools/ads-manager

AdRoll

Facebook ad tool 3

Pros Cons
✅ 90-day free trial available

✅ Broad ad targeting

✅ Easy creation and promotion of ads for both Instagram and Facebook

✅ Simple setup of retargeting campaigns

🅧 Free version limitations: no custom audiences, performance benchmarks

🅧 Difficult learning curve for beginners

🅧 Long-term expenses may be higher due to broader targeting options

🅧 Upfront monthly payments could be too expensive for small businesses

AdRoll is a Facebook ad management software tailored for medium and large businesses, integrating automation and CRM tools. With AdRoll, you can precisely target specific audiences on Facebook across various customer journey stages and receive comprehensive analytics on campaign performance.

This tool supports carousel ads, single-image, and video. It offers optimization for all possible placements on Instagram and Facebook. AdRoll also provides best practices for carousel and video-based advertising, ensuring optimal performance. While the availability of a free version makes AdRoll appealing, note that the tool applies to agencies and large businesses.

As a result, inexperienced users may find it complex to navigate. Beginners and small businesses usually start with free accounts and later invest in campaigns they may struggle to manage effectively.

Pricing: 

  • ADS: Pay as you go
  • MARKETING & ADS+: $36 /month
  • ADVANCED PACKAGE: Custom price

To access the tool: https://www.adroll.com/

Hootsuite

Facebook ad tool 5

Pros

Cons

✅ Useful content publishing capabilities on multiple platforms

✅ Post-presentation feature for previewing posts

✅ Easy-to-use overall content management features

✅ Inbox tools automate responses to common queries -> scale their responses faster.

🅧 Lack of content tagging and categorization

🅧 Complex scheduling process

🅧 Lack of content collaboration functions

🅧 Difficulties to integrate external data sources

One of the versatile Facebook ad tools that includes the capability to run Facebook ads is Hootsuite. It centralizes all social media management activities into one dashboard.

Whether you’re a solo entrepreneur or a large organization or marketing agency with multiple clients, this solution applies to all. Even for those unfamiliar with creating Facebook ads, Hootsuite provides an inbuilt framework to guide users through the process.

Users can easily schedule ads for publication and monitor their performance directly from the dashboard. With its diverse features, Hootsuite is particularly popular among industries such as finance, education, healthcare organizations, and government agencies worldwide.

However, the complex interface and feature-packed UI may pose a challenge for newcomers, making Hootsuite alternatives more appealing for some users.

Pricing:

  • Professional: $99 per month
  • Team: $249 per month
  • Enterprise Custom: Different pricing for different businesses

To access the tool: https://www.hootsuite.com/

Facebook Ad Design Tools

Unsplash

Facebook ad tool 6

Pros Cons
✅ Intuitive, simple interface

✅ Images are categorized for easy searching

✅ 3+ million photos available on the free plan

✅ Access iStock library with a premium plan

✅ No permissions required for image use

🅧 Potential image overlap in campaigns due to high popularity

🅧 Photographers receive zero recognition unless explicitly credited

Unsplash is a highly popular Facebook marketing tool among marketers as it brings access to high-quality, professionally shot images for Facebook ad campaigns at no cost.

Users can use these images to improve the visual appeal of their ads without worrying about licensing fees. While Unsplash is free to use, there’s also Unsplash+ for marketers seeking unlimited downloads and enhanced legal protection over image use.

This option gives additional benefits for those searching for more extensive image resources and legal coverage.

Pricing: Free To access the tool: https://unsplash.com/

Desygner

Facebook ad tool 7

Pros Cons
✅ Easy to use with pre-made, optimized templates

✅ Allows brands to create their own collaborative asset library

✅ Templates for various creatives beyond Facebook

🅧 Not a replacement for a dedicated designer or design team

🅧 Over-reliance on image templates -> generic graphics and branding if not careful

🅧 Similar to other tools, like Venngage, Canva, or Visme -> few unique features

SpeedX consider Desygner a user-friendly content creation tool. It empowers users to design eye-catching social graphics without the need for extensive design skills. Similar to other drag-and-drop tools like Canva, Desygner features a range of templates for Facebook posts, logos, and cover photos, allowing up-and-coming brands to create professional-looking content for their Facebook pages.

One of Desygner’s standout features is its ability to create animations for social media, which are increasingly popular in today’s digital world. Users can easily integrate animations into their Facebook ad campaigns and add an engaging and dynamic element to their marketing efforts.

Pricing:

  • Free plan
  • Pro+: USD7.50 per month
  • Business: USD19.08 per month

To access the tool: https://desygner.com/

Facebook Ad ROI & Analytics Tools

Adstage

Facebook ad tool 8

Pros Cons
✅ Automation features save time and increase efficiency.

✅ Advanced analytics provide valuable insights for campaign optimization.

✅ Scalable for businesses of all sizes.

🅧 Pricing may be prohibitive for smaller businesses.

🅧 Steeper learning curve due to the platform’s advanced features.

🅧 Limited customization options for ad creative compared to native platform tools.

🅧 Require additional integrations for certain advertising channels.

An extremely important part of a Facebook marketing strategy is to keep tracking and analyzing ad metrics, such as ROI, CTR, or CPC. There are some tools that can be great assistants in handling this task, one of those is AdStage. AdStage was born to streamline the management and optimization of multi-channel ad campaigns.

Whether you’re advertising on LinkedIn, Facebook, Google,or other platforms, AdStage simplifies your advertising efforts. AdStage gives you access to a centralized dashboard where you can create, launch, and monitor your ad campaigns.

This centralized approach provides a comprehensive view of your advertising performance across different channels.

Pricing: Starting at $23.00 per month To access the tool: https://adstage.io/

Ruler Analytics

Facebook ad tool 9

Pros Cons
✅ Accurate marketing attribution for measuring ROI

✅ Track anonymous visitors across all website visits

✅ Match leads with marketing touchpoints to create comprehensive customer journeys

✅ Integrates pipeline data into reporting for better lead tracking and analysis

✅ Accurately attributes credit to channels, campaigns, and keywords influencing conversions

🅧 May require some technical expertise to set up and run effectively

🅧 Implementation process may take time and effort

🅧 Cost may be prohibitive for smaller businesses

🅧 May not offer as robust features or customization options as other tools in the market

Now, we couldn’t write about ROI tools and not mention Ruler Analytics. With Ruler, advertisers can solve one of their biggest challenges, which is to measure marketing ROI.

Ruler is a marketing attribution tool that tracks anonymous visitors across all website visits, collecting information on what campaigns and content those visitors interact with at each visit.

When a visitor converts into a lead via form fill, live chat or phone call, their information is sent to the Ruler database and matched with their marketing touchpoints to create a customer journey.

Naturally, your leads will move through the pipeline over several days, weeks or even months. Ruler will feed pipeline data into its reporting, so your marketing team can keep track of leads and determine whether they’re or not they’re adding enough quality to the later stages of the funnel.

Once that customer finalises a purchase, Ruler accurately attributes credit back to the channels, campaigns, and keywords that influenced the conversion.

Pricing:

  • Small Business: £199/Month
  • Medium Business: £649/Month
  • Large Business: £1149/Month
  • Advanced: Custom price

To access the tool: https://www.ruleranalytics.com/

SocialPilot

SocialPilot

Pros Cons
✅ Ideal for solo entrepreneurs and agencies

✅ Minimal learning curve

✅ Ability to schedule posts in advance

✅ Powerful audience targeting options

✅ Affordable monthly plans starting at $25

🅧 Can be slow at times

🅧 Limited support options

🅧 Interface may not be the most intuitive

SocialPilot is a versatile Facebook ad tool that extends its capabilities to tracking Facebook Ad campaigns. Serving as both a Facebook Ads reporting tool and a scheduling platform, SocialPilot facilitates post scheduling, campaign creation and management, as well as responding to customer inquiries.

One of its key features is the ability to manage multiple Facebook accounts from a single dashboard, enabling efficient management of ad campaigns across various businesses.

Also, SocialPilot supports collaboration among team members directly within the tool, streamlining communication and workflow. In the Facebook Ads section, users can monitor campaign performance metrics such as impressions, clicks, and costs.

Furthermore, they can gain insights into the lifetime value of each ad and its corresponding spend. The content section allows for easy creation of posts and provides visibility into scheduled content, enhancing overall campaign management efficiency.

Pricing:

  • Agency: $85.00/mo
  • Agency+: $170.00/mo
  • Small Team: $42.50/mo
  • Professional: $25.50/mo

To access the tool: https://www.socialpilot.co/

WordStream Facebook Ads Performance Grader

WordStream Facebook Ads Performance Grader

Pros Cons
✅ Offers a pointed review of Facebook Ad accounts

✅ Provides actionable recommendations for improving ad performance

✅ Helps optimize ad setup, audience targeting, and other key areas

✅ Easy-to-understand checklist format for identifying areas of improvement

✅ Can serve as a helpful starting point for optimizing Facebook ad campaigns

🅧 May provide generic recommendations that are not specific to individual campaigns

🅧 Limited customization options for tailored feedback

🅧 May not offer in-depth insights compared to more advanced analytics tools

The WordStream Facebook Ads Performance Grader offers a concise evaluation of your Facebook Ad account, accompanied by a checklist highlighting areas for improvement.

This tool provides actionable recommendations aimed at enhancing your ad performance by optimizing ad setup, audience targeting, and more. With clear insights and actionable steps, the Performance Grader helps advertisers make informed decisions to improve the effectiveness of their Facebook ad campaigns.

Pricing: Free To access the tool: https://www.wordstream.com/facebook-advertising

Facebook Ad Reporting Tools

Quintly

Pros Cons
✅ Automate reporting tasks

✅ Save time with scheduled reports

✅ Facilitate collaboration with dashboards

✅ Offer versatile data export options

✅ Provide real-time performance metrics

🅧 Limited KPIs, lacks paid post metrics

🅧 Swap system for profiles can be cumbersome

Quintly offers a powerful solution for marketers looking to improve their Facebook ad campaigns efficiently. It helps automate reporting tasks, so you can regularly track your campaign performance without spending too much time on it.

One of its handy features is the ability to schedule reports to be sent out automatically to your team or clients. This saves you from the hassle of manually compiling data and ensures everyone stays updated on how your ads are doing.

Quintly also makes teamwork easier by letting you share interactive dashboards with your colleagues. This means everyone can see the same real-time data so that it’s simpler for you to collaborate and make decisions together. And if you need to analyze your data further or include it in presentations, Quintly lets you export it in different formats like Excel or PDF.

Pricing: You can test it out for free for a week, and if it fits your needs, there’s a single paid plan available for $345 per month (billed annually at $4,140)

To access the tool: https://www.quintly.com/

>> You may also be interested in: How To Do Facebook Dropshipping To Sell Aggressively? A Complete Guide For Dropshippers

Stackby

Pros Cons
✅ Customizable databases for various needs

✅ Seamless collaboration features

✅ Integrate with popular tools, like Google Sheets or Trello

✅ Real-time editing and sharing capabilities

🅧 Steep learning curve for advanced features

🅧 Limited industry-specific templates

🅧 Limited third-party integrations

Think of Stackby as your go-to tool for organizing and analyzing all your ad data without the hassle of coding or complicated training. With Stackby, you can import data from Excel or Google Sheets or start from scratch with your own templates in just a few clicks.

No need to spend hours figuring things out – it’s intuitive and easy to use. What’s really cool is that Stackby offers over 25 different column data types and 6 data views, so you can customize your setup to fit your exact needs.

Plus, with its powerups, apps marketplace, and constantly growing capabilities, you can create custom solutions tailored to your team’s workflow. From building custom reporting dashboards to streamlining workflows, this tool empowers your team to work smarter and faster.

Pricing: 

  • Free trial
  • Personal: $5
  • Economy: $9
  • Business: $18
  • Enterprise: Custom price

To access the tool: https://stackby.com/

Facebook Ad Optimization Tools

SleekFlow

SleekFlow 1

Pros Cons
✅ Streamlines communication and marketing channels

✅ Enhances advertising ROI

✅ Facilitates personalized and automated interactions

✅ Enables omnichannel marketing integration

🅧 May require integration with existing CRM systems for full effectiveness

🅧 May not offer extensive analytics and reporting features

SleekFlow is a powerful solution for optimizing Facebook ad campaigns. It seamlessly integrates with existing CRM systems and Facebook Lead Ads. This integration empowers businesses to inform ad strategies with concrete customer data like recent purchases or browsing history, enabling personalized and effective targeting.

Plus, the platform automates responses to comments on ads through public replies or private messaging, hence increased engagement and more effective direct conversations with potential customers.

By the way, we’ve also compiled a list of the best Facebook Messenger Marketing tools to boost customer satisfaction. Check it out! What’s more, SleekFlow also sends personalized Facebook broadcasting campaigns at no additional cost, optimizing marketing expenditures.

Pricing:

  • Startup: Free
  • Pro: US$ 79 per month
  • Premium: US$ 299 per month
  • Enterprise: Custom price

To access the tool: https://sleekflow.io/

AdEspresso

Facebook ad tool 4

Pros Cons
✅ Professional campaign testing options for defining best-performing variations

✅ Auto-generated PDF reports with detailed campaign performance data

✅ More extensive analytics compared to Facebook Ad Manager

✅ Stats on worst-performing Facebook ads

🅧 Need to create audiences manually

🅧 Free trial available only with credit card

🅧 Overall cost rises as user spends more compared to similar Facebook ads analytics tools

This popular web-based Facebook ad tool is known for its comprehensive management features suitable for businesses. Designed specifically for creating, testing, and optimizing ads for social media, AdEspresso offers advanced options such as generating custom PDF reports for each Facebook ad campaign.

With AdEspresso, you can create complex campaigns and conduct extensive A/B testing to identify the best-performing versions. The platform also enables testing of multiple ad elements, automatically creating split tests when different variations of an ad are added in the editor.

While AdEspresso is a robust Facebook ad automation tool, some users have encountered challenges with campaign setup and testing. Notably, AdEspresso does not allow ads to be added to a campaign once it’s submitted to Facebook, which can slow down the campaign creation process.

Pricing:

  • STARTER: $49 USD PER MONTH
  • PLUS: $99 USD PER MONTH
  • ENTERPRISE: STARTING FROM $259 USD PER MONTH

To access the tool: https://adespresso.com/

Conclusion: Which Is The Best Facebook Ad Tool?

As said, which is the best Facebook ad tool for your business ultimately depends on your specific needs. Which task is wasting your time the most? Which task do you wish to improve efficiency? Each tool offers unique features and functionalities that cater to different aspects of managing and optimizing Facebook ad campaigns.

We recommend you take advantage of free trials or demos to test different tools and determine which one aligns best with your requirements! If you have any question related to the topic or our agency ads account rental services, feel free to contact us. We’re always ready to listen and give the answers ASAP!

Author

  • Phung Thai Hoc

    Phung Thai Hoc is a digital marketing expert (content marketing; social marketing; ppc;...) with more than 10 years of experience and founder of SpeedX Agency. He has successfully implemented hundreds of projects, each project bringing in 2 to 3 times more revenue than normal. In addition, he is also trying to share his knowledge with everyone to optimize marketing campaigns

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