Facebook Create Account For Ads: No Sweat Guide In 2024 

With over 2.8 billion monthly active users and a potential ad reach of 1.98 billion people in 2024, Facebook remains a powerhouse for businesses aiming to expand their target audience. Don’t miss out on the opportunity to capitalize on peak sales periods. Whether you are new to Facebook or would like to create another ad account, this guide will walk you through the Facebook create account for ads process step-by-step. Let’s get you started on the path to successful advertising.

Facebook Create Account For Ads Complete Guide

A Facebook ad account is your gateway to running paid advertisements on Facebook. You need to have a Facebook ad account to manage and pay for your ad campaigns.

There’re three main types of Facebook ad accounts:

• Personal ad account
• Business ad account
• Agency ad account

Let’s go into detail one by one.

Facebook create account steps for personal ad account

Personal ad accounts are ideal for individuals and small businesses to run Facebook ads without needing advanced features. 

Pros:

• User-friendly: Perfect for those new to advertising.
• Complete control: You have full autonomy over your campaigns.

Cons:

• Scalability challenges: May not be suitable for businesses with expanding ad needs.
• No team collaboration: Team collaboration is not supported.

Real-world example: 

Jessica, a freelance graphic designer, seeks a straightforward way to occasionally launch boost post Facebook campaigns for her own artwork. A personal ad account offers the perfect solution for her needs.

Here’s how to create a personal ad account:

• First of all, you must have a Facebook account. If you don’t, sign up at facebook.com. 
• When you join Facebook, a personal ad account is automatically created for you. 
• See your personal ad account ID at Meta Ads Manager ad accounts page (https://adsmanager.facebook.com).

• To run ads with Meta Ads Manager, you’ll need a Facebook page or an admin, editor or advertiser access to someone else’s page. 
• Then, add a valid payment method. Accepted payment options for Facebook ads in the US:
  • Credit cards or co-branded debit cards (American Express, Discover, Mastercard, Visa)
  • PayPal
  • Direct debit (online banking)

Facebook create account process for business ad account

Business ad accounts are perfectly designed for businesses and agencies. with complex advertising needs. 

Pros:

• High Scalability: Manage multiple ad accounts and pages from a central location
• Advanced tools: More tools, insights, and settings in Business Manager

Cons:

• Complexity: overwhelming for advertisers new to Facebook’s advertising platform. 
• Heavier management required: Extensive features require dedicated time and effort for monitoring and management.

Real-world example: 

For instance, a startup like EcoBags can leverage a business ad account to execute large-scale marketing campaigns promoting their eco-friendly product line.

Now, I’ll instruct you how to create a business ad account.

First, you need to have a business account, also called a business portfolio. If you don’t already have one, see instructions here.

Then, create your business ad account in Meta Business Manager at https://business.facebook.com following these steps:

• Click the Settings button on the Business Manager page.
• Select “Ad Accounts” under the “Accounts” tab.

• Click “Add Ad Accounts” in the top right corner.
• Next, decide how you want to add the ad account:
  • Add an ad account: Provide the account ID if you have one.
  • Request access to an ad account: Specify the page or asset you want to advertise.
  • Create a new ad account:  Create a new account by providing a name, time zone and currency.

Once completed, you’ll have a new Facebook business ad account ready to launch your campaign.

How to create an agency ad account 

Agency ad accounts are specialized advertising accounts granted to Facebook’s partners or trusted agencies that meet its strict standards. This means individuals and most businesses cannot create this type of account on their own.

However, you can contact a trustful partner like SpeedX Agency for renting a Facebook agency ad account.

Pros: 

• Can advertise various products and services
• Unlimited budget.
• Run multiple campaigns simultaneously
• Increase ad account health
• Review ad campaign in minutes
• Optimize ad metrics

Cons: 

• Additional cost

How to add people to your ad account

Add people to your ad account in Meta Ads Manager

You can invite others to your ad account by assigning specific roles based on their needs. Available roles:

• Ad Account Admin: Full control over ads, reports, payments, and user management.
• Ad Account Advertiser: Can create, edit, and view ads, plus access payment information.
• Ad Account Analyst: Can view ads and access reports.

Note: Sharing your Facebook account or creating fake profiles to manage ads with others is against Facebook’s rules. Adding people to your ad account is the safe and approved way to collaborate.

To add someone:

• Go to your Ads Manager settings.
• Under “Ad account roles,” click “Add people.”

• Enter the person’s name or email.
• Select their role and click “Confirm.”

Note: Only people with Facebook accounts can be added.

You can modify or remove a person’s role at any time.

Add people to a business portfolio and assign a business asset

You can grant access to your business portfolio through Business Manager:

• Access Business Settings.
• Go to Users and click People.
• Click Invite people.

• Enter the invitee’s email address.
• Determine the desired access level.
• Select assets and their associated access levels.
• Review and send the invitation.

Note: It may take a few days for all features to become available to new portfolio members.

Common Facebook Create Account For Ads Issues

Some common issues issues you may encounter with Facebook create account process:

• “You’ve reached your ad account maximum”: This error indicates you’ve hit your limit of one ad account until making a confirmed payment. Facebook imposes this to prevent fraudulent activity. To check your limit, navigate to Business Settings in Business Manager and look for “Business info.” Note that inactive accounts (without spending or activity for 60 days) also count towards this limit.
• “Not authorized to create ad accounts”: This error usually means an existing ad account is in poor standing. This could be due to policy violations or other issues.

If you face either of these issues, carefully review your existing ad accounts for any potential problems. Addressing these underlying issues is often the first step towards creating a new ad account.

Conclusion

Creating a Facebook ad account is your first step to reaching a wider audience and driving business growth. With these easy Facebook create account tips, I hope you can unlock opportunities to connect with potential customers on a massive scale. 

Remember, success in Facebook advertising is an ongoing journey. Patience, continuous learning, and data-driven decisions are essential for achieving your marketing goals. Our SpeedX Agency blog offers a wealth of resources to guide you through every step of the process.

We wish you the best of luck on your Facebook advertising adventure!