After the Covid-19 pandemic, demand for travel increased dramatically and because of that, airlines are benefiting. If you miss Facebook Marketing for Aviation, you will miss a great opportunity to reach potential customers who have aviation needs. This content will go through each specific step for you to follow and start your journey to finding potential customers for your aviation services. Don’t miss any of the valuable content below.
Table of contents
Facebook Marketing For Aviation: Preparation Steps
The preparation step includes the first useful and basic things. It helps you determine your position in the market and understand the potential audience interested in the airline services you are trying to sell.
If you want to sell aviation courses, or are looking to recruit quality aircraft for flights, or are looking for quality flight attendants. Then you must clearly identify your audience first. There are quite a few things I want to share in this step, but I’ll just summarize them in the following 3 basic things:
Understanding the audience
You are required to find out the information, demographics, interests, and behaviors of the audience that is in need of your service. To find out, there are many ways, the easiest is you can access Meta Audience Insight for analysis, just follow this link: https://business.facebook.com/latest/insights/people/.
Meta Audience Insight helps you analyze users on Facebook. Why do they interact with your ads, with your posts, with your Facebook Page? Why are they so interested in Aviation? That’s why Meta Audience Insight is an indispensable part of Facebook Marketing for Aviation.
Market and competitors
Who is dangerous to your airline marketing? You can access the Ad Library (https://www.facebook.com/ads/library/) to search for your competitors’ ads. Or you can also use 3rd party tools to find out. Another way is to type in aviation keywords to search for Facebook Pages that you think are likely to compete with you in the future.
Even though I am a Facebook advertising expert, I cannot know specifically who your competitors are to analyze. If you know some strong competitors in advance, use the Facebook Search Bar to search for them. If you don’t really know your competitors yet, search for keywords related to airlines, flights, even keywords related to travel, beautiful places where airline tickets are selling well.
Join Facebook Groups
Facebook groups have specific needs and are discussing specific topics. You can find related keywords, use the ‘Group’ filter and join them. However, pay attention to the individual rules of these groups, which can sometimes cause trouble.
If you’re sure you’ve done all the Facebook Marketing Strategy for Aviation: Preparation Steps above, continue with my next important steps:
Facebook Marketing For Aviation: Core Steps
Core Steps are directly related to Facebook Marketing For Aviation: Preparation Steps that I shared above. If you skip it, it will be quite difficult to continue with the next content, so focus on following each step.
Create and manage reputable Aviation Page on Facebook
This covers creating a Facebook Page and how you manage it effectively, increase engagement, and produce relevant content for your audience. It is also directly related to the information you gathered after the first Preparation Steps I shared above.
You need to go to: https://www.facebook.com/ads/manager/ and start creating a Facebook business page. Try to provide Facebook with all authentic information including page name, contact phone number, website (if any), operating time, avatar, cover image, etc.
Next, try to appear and have quality content for the Page. I want you to make sure to show up on Facebook every day to post new content on your Page. That is the minimum frequency you must ensure.
You can absolutely use Facebook Page to create your own group and set up your own rules and topics for users to discuss. Regarding aviation, you need to ensure there is a friendly and positive environment, Facebook will recommend you to a larger number of users, from there you will be seen as reputable.
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Run Facebook Ads for Aviation
Facebook Marketing for Aviation cannot effective without Facebook Ads. Running Facebook Ads is actually not difficult. However, to be effective and optimize costs and maximize profits is a long process. The skills you need are hard work, creativity, and discipline. First, go to Ads Manager and create an ad account. I will analyze the most important things about advertising to give you an overview:
Set up Pixel and SDK
After ensuring your Website or Landing Page is optimal, you can set up Pixel and SDK. It plays an important role in measuring registrations and tracking specific visitor actions.
To set up Pixel and SDK, you must visit: https://www.facebook.com/business/help/308454139621869?id=221593351918232&locale=en_GB.
Then follow the steps and insert a Facebook code snippet into the website. Notice that Facebook provides specific Pixel code snippets for hotel ads, destination ads, and flight ads. You just need to focus on flight ads and get that code.
Create Aviation Catalogue
To set up Catalog for Aviation Business, visit: https://business.facebook.com/commerce_manager/get_started/ and follow the instructions below:
Step 1: Access Commerce Manager via the link I provided above, then click “Create a catalog” -> Click “Get Started”.
Step 2: Click “Travel” -> tick on “Flights” -> Click “Next”.
Step 3: Facebook asks you to provide your Business ID and Business Email to get started. If you don’t own one, create it through the instructions in this link: https://www.facebook.com/business/help/1710077379203657?id=180505742745347.
Step 4: At the “Choose upload options” step, you can upload your own data or let Facebook use the Pixel you provided after performing the “Set up Pixel and SDK” step. After that, you can click “Create”. Then click “View catalog” to complete the creation process.
Ad Objective
It depends on the goals you want to achieve when running paid ads on Facebook. Facebook Ads provides a variety of different Objectives for you to freely choose from. However, if your Facebook Page doesn’t have many followers, likes, or interactions, you should focus on ads like Brand Awareness and Engagement in the first stages.
After a certain period of activity, you will need to sprint to make up for the money spent on the above ads. And then Conversion or Leads will be the best choice. However, I also want you to understand all of these Objectives so that everything is diverse.
In addition, you can also turn on Catalog Ads so that Facebook automatically creates ads based on the Flight Catalog you created as my instructions above.
Ad Format
Ad Format decides what type of content you will display ads to Facebook users. Basically, Ad Format is also directly related to Ad Objective. For example, with the first phase you will need to increase engagement. Video Ad Format is one of the best Ad Format to do this. Because of the comparison in terms of engagement, Video will always be more than a single image or regular post on Facebook.
However, to choose the appropriate Ad Format for Facebook Marketing for Aviation, please read and thoroughly understand the content related to advertising optimization. Other formats are also quite interesting for advertising to aviation audiences.
A/B Testing
One skill you need to know is to use A/B Testing to find the appropriate Ad Objective and Ad Format. Using A/B Testing is to compare two different advertising samples. However, if you have time and do it many times over and over again, it will level up its effectiveness.
For ineffective ads, you should turn them off. For high-performing ads after using A/B Testing, you should focus your budget on them.
Budget Management
Budget management is also based on Facebook Marketing for Aviation steps that I said above. However, pay attention to advertising metrics such as CPC, CPM, bid, etc. Basically, Aviation Ads on Facebook are quite expensive. If you choose recruitment advertising, it will be even more expensive because it is in the Special Ad Category. So try to save as much as possible.
Besides, you also have to pay attention to the cost of producing higher quality content. Or if you want to increase efficiency quickly, you also need to spend money to hire famous people to advertise for you.
However, consider and compare all types of costs other than paid advertising, and compare their effectiveness with paid advertising. Does it really help you reach potential customers? Does it really help you achieve your goals? All of these questions require your research and testing.
To optimize the cost of Facebook Ads for Aviation, you need to follow the final content of this article.
>>> Read now: Facebook Marketing For Attorneys: Is It Worth It? Law Firms Should Read This
How To Optimize Facebook Marketing Costs For Airlines?
Facebook Marketing For Aviation requires you to ensure a process with clearly implemented plans as above. However, during this process, I am sure that you will encounter bans and restrictions from the platform. It’s not your fault at all? Have you tried to advertise properly and comply with policies but keep getting rejected? And which steps of an airline marketing campaign cost too much money?
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Conclusion
In summary, everything can happen smoothly and effectively if you take the time to analyze, understand and draw valuable experiences for yourself. Of course, Facebook Marketing for Aviation is no exception. As you know, advertising for airlines will require a lot of budget to get started. And advertising with a large budget is only effective when you own an Agency Account. Please contact SpeedX Agency to rent an account right away. Don’t miss this great opportunity to excel in this field.
