Are you looking to promote your products & services aggressively? One essential step in the Google ads journey is to acquire an agency account – a powerful tool that can help you achieve your ad goals. But how to get a Google ads agency account?
In this comprehensive guide, we’ll walk you through the process step by step, ensuring you have all the information you need to successfully obtain and leverage this valuable asset. Let’s get started!
Table of contents
What Is Google Ads Agency Account?
A Google ads agency account is a specialized account designed for marketing and advertising agencies to efficiently manage multiple Google ads accounts from a single platform.
This account is exclusively available to top Google Partners, such as Mega Digital, allowing them to oversee campaigns for multiple clients or manage different campaigns for a single client.
By centralizing campaign management, agency accounts streamline processes, encourage collaboration, and improve overall efficiency, leading to better campaign results and increased client satisfaction.
Refer to our post of “What Is A Google Ads Agency Account?” to learn more about all the benefits of using a Google agency account!
Agency Vs Individual Google Account: What’s The Difference?
Google offers two types of ads accounts: individual and agency. The main difference lies in their purposes: individual accounts are for single users or businesses, while agency accounts are for managing multiple client accounts under one login.
To be specific, individual accounts suit small businesses or individuals running their own campaigns. They’re free to set up and don’t need any initial fees. However, they may not be ideal for agencies or businesses handling numerous client accounts.
On the flip side, Google ads agency accounts require a certain setup fee (about $500-$700). This fee covers account verification, consultation services, and personalized account management assistance. Although the fee might seem high, the agency account brings various benefits that can save time and enhance clients’ campaigns.
Here’s a table with quick rundowns of the differences between these two types of accounts:
| Individual Account | Agency Account | |
| User/Business type | Single user/Business | Agency |
| Setup fee | Free | About $500-$700 |
| Purpose | Manage own campaigns | Manage multiple client accounts |
| Ideal for | Small businesses or individuals | Agencies or businesses handling multiple client accounts |
How To Get A Google Ads Agency Account?
Generally, you can get a Google agency account in 2 ways: to create one on your own and to rent. Each method applies to particular business groups and has its own merits.
Create a Google ads agency account on your own
To set up your own Google ads agency account, follow these steps:
- Start by creating a Google account. If you already use Gmail, you’re set. Otherwise, create a new Google account. Once you have one, proceed to sign up for Google Ads.
- Follow the instructions to create your Google ads account. Fill in your agency details like:
(+) business name and website address:
(+) main advertising goal and page:
- Now is the time to create your first ad
(+) Craft your headlines and ad description:
(+) Add keyword themes:
(+) Set the location:
(+) Set a budget:
(+) Confirm your payment info:
- Wait for Google’s policy check. This usually takes once working day
- Once you’ve got your first ad run, the next step is to sign up for Google Partners in Google Ads
Google Partners is designed for advertising agencies and third-parties managing Google Ads accounts for other brands or businesses. Signing up for the program provides access to various benefits, including Access & Support, Education & Insights, and Recognition & Rewards.
You can refer to this guide for detailed instructions on signing up for Google Partners in Google ads.
Google agency account for rent
The cost of renting a Google Ads agency account can vary depending on several factors, such as the scope of services, the agency’s reputation and expertise, and the specific needs of your business.
Today, there are numerous Google Partner agencies worldwide. As a result, it can be challenging for marketing agencies or advertisers to determine which one to collaborate with. So, what are the criteria for selecting the right ad agency to create an account?
- Client reviews and case studies
Read about others’ experiences with the agency to gauge their suitability for your business. Look for reviews, testimonials, and case studies about each Google ads agency you’re considering.
- Experience
Consider the agency’s longevity, whether they have industry experience, and the specific campaigns you want to run.
- Transparency
Choose agencies that are transparent about pricing and provide regular, easily understandable campaign reports.
- Services offered
Ensure the agency provides your Google ads campaigns with the necessary services. Additionally, consider working with a full-service digital marketing agency that offers additional services like search engine optimization (SEO) and conversion rate optimization (CRO) for a comprehensive digital marketing strategy.
With a solid reputation for delivering quality services, SpeedX agency takes pride in offering a range of benefits for your advertising needs.
From our proven track record to their comprehensive range of services, including modern technology utilization and transparent reporting, SpeedX agency stands out as a dependable choice for your Google ads account requirements.
Which Method Should You Go For?
If you’re a small business or individual looking to manage your own ads, setting up an individual Google Ads account might be the best option due to its simplicity and cost-effectiveness.
Meanwhile, a Google agency account for rent allows you to access a wide range of features and tools designed specifically for agencies and businesses handling numerous client accounts.
With a rented agency account, you can streamline campaign management, access specialized services, and benefit from the expertise of seasoned professionals.
Plus, you can avoid the upfront costs and administrative burdens associated with setting up and maintaining your own agency account.
So, if you’re an agency or business managing multiple client accounts or complex campaigns, rent Google agency account – it comes with flexibility, scalability, and cost-effectiveness.
Conclusion
That’s all about how to get a Google ads agency account. Whether opting for an individual or agency account, the ultimate goal remains the same: to leverage Google Ads efficiently and achieve optimal results for clients’ advertising endeavors.
With careful planning and consideration, businesses can navigate the process smoothly and unlock the full potential of Google Ads to drive success in their digital marketing efforts.
