Running your Google ad videos on Youtube is a surprisingly appealing advertising move. In fact, nearly 90% of viewers of this platform decided to buy products after watching ad videos.So, this beginner’s guide will show you 6 ultimate steps to use a Google ads account for Youtube and useful tips for making your video ad campaigns profitable.
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What Are Google Ads On Youtube?
Google Ads on YouTube, also known as YouTube ads, are short video advertisements that appear on YouTube before or during videos. There are several formats of YouTube ads:
- Skippable in-stream ads: These ads appear before, during, or after YouTube videos and can be up to 15 seconds long. Viewers have the option to skip the ad after the first five seconds.
- Non-skippable in-stream ads: Similar to skippable in-stream ads, these ads appear before, during, or after YouTube videos but cannot be skipped. Viewers must watch the entire 15-second ad before proceeding to their video.
- Bumper ads: These ads also appear before, during, or after YouTube videos and are limited to six seconds in length. They cannot be skipped by viewers.
- In-feed video ads: Unlike the other formats, in-feed video ads appear in YouTube search results or as suggested videos alongside related content. They are more similar to regular YouTube videos and can vary in length.
Google Ads Account For Youtube: Pros & Cons
Overall, linking a Google Ads account to a YouTube channel offers targeted advertising and detailed analytics, but it comes with complexities and potential costs.
1. Pros:
- Targeted advertising: With a linked Google Ads account, you can create tailored advertising campaigns to reach specific audiences based on their interests, demographics, and online behavior.
- Detailed analytics: Access to comprehensive analytics and performance metrics allows you to assess the effectiveness of your YouTube ads and make informed decisions.
- Cross-platform promotion: By linking accounts, you can promote your brand across various Google-owned platforms, expanding your reach to potential customers.
- Enhanced ad formats: Utilize advanced ad formats like TrueView ads, which give viewers the option to skip ads after a few seconds, potentially leading to more engaged viewers.
2. Cons:
- Competition: The popularity of YouTube advertising means there’s substantial competition for ad space, making it difficult to differentiate your ads from others.
- Complexity: Managing campaigns through Google Ads may be challenging for newcomers to online advertising, requiring a learning curve to navigate the platform effectively.
- Ad blocking: Some users use ad-blocking software, reducing the visibility of your ads and limiting their reach.
- Costs: Running ads can incur expenses, and without a clear strategy, there’s a risk of spending significant amounts without achieving desired results.
How To Use A Google Ads Account For Youtube ?
Below are the 6 essential steps to running your Google ads on Youtube. The process is actually straightforward, including the fundamentals when you launch an usual Google ad campaign.
Link Google ads account to Youtube channel
The first thing to do is to connect your Youtube ads account with Google ads account. If you’re renting an agency account, your agency may need you to inform them before you start the project. So, check with them to ensure you receive necessary support when problems arise.
Read more: What is a Google ads agency account?
After that, follow these steps to complete the process:
- Go to your Google ad account’s menu and navigate to the “Tools” section
- Select “Data Manager.” This is where you’re going to connect your Google ad account with a lot of other Google products
- Scroll down to the “Popular products” category and hit the Youtube icon
- A “Link setup” screen will pop out. This is where you’re going to search for a specific Youtube channel. Enter the name of channel and click “Next.”
Word of warning: You’ll need to have the same email address for your Youtube channel as for your Google ad account. If these two accounts have different email addresses, we suggest you add the email address that you’ve used for your Google ad account to the back end of your Youtube channel so that they match. This way, you have the permission to link these channels.
- Hit “Review and Submit”
After submitting the link request, your YouTube channel and Google Ads account will be successfully linked once the request is accepted by the Google Ads account.
Create a new ad campaign
- Navigate to your Google Ads dashboard and click on “New campaign” under the Campaigns tab.
- You’ll be presented with various campaign goals to choose from. Select the goal that best aligns with your advertising objectives, such as sales, website traffic, or brand awareness.
- Once you’ve chosen your campaign goal, select “Video” as your campaign type to indicate that you’ll be creating video ads for YouTube and select “Custom video campaign.”
Choose your target audience
Google Ads offers various filters to target your desired audience based on demographics such as interests, income, location, age, and gender. These filters allow you to tailor your ads to specific demographics that are most relevant to your campaign.
It also enables device targeting, allowing you to optimize your ads for different devices. For example, mobile devices will receive vertical video ads, ensuring a better user experience.
For in-feed video Google ads, which appear in YouTube search results, remember to set target keywords relevant to your ad content to make your ads displayed to users searching for related topics.
Besides, you have the option to target internet users on the Google Display Network. By selecting “Video partners,” your ad’s reach can extend to websites beyond YouTube, increasing your ad’s exposure to a broader audience.
Set a budget for your campaign
There are different payment models based on your advertising goals. You can choose from cost per action (CPA), cost per view (CPV), or cost per thousand impressions (CPM), depending on what aligns best with your campaign objectives.
After that, you’ll need to select a bid strategy that determines how you’ll pay for your ads.
For example, if you choose CPV, you can set a maximum CPV bid for each view. Alternatively, if you opt for CPM or CPA, you’ll set a maximum bid for impressions or actions, respectively.
After selecting your bid strategy, you’ll need to specify a maximum bid amount. This is the highest amount you’re willing to pay for each view, action, or impression, depending on your chosen payment model.
Create a group of ads
Ad groups within your campaigns help organize your ads effectively and tailor your targeting and bid strategies to specific themes or target audiences.
- Once you’re in your campaign, click on the “Ad groups” tab to create a new ad group.
- Click on the blue plus button to create a new ad group within your selected campaign.
- Give your ad group a descriptive name that reflects the theme or target audience of the ads you plan to include in this group.
- First, upload your video ad to your YouTube channel. Ensure that the video meets YouTube’s ad policies and guidelines.
- Log in to your Google Ads account and navigate to the ad group where you want to include your video ad. Within the ad group, click on the “+ New Ad” button to create a new ad.
- In the ad creation interface, choose the option to create a video ad. You will be prompted to paste the URL of your YouTube video. Paste the URL to find and select your video ad.
- Once you’ve selected your video ad, choose the ad format that you want to use for your campaign (eg. in-feed video ads, bumper ads, non-skippable in-stream ads, or skippable in-stream ads.
- After selecting your ad format, set your campaign settings, including your budget, bidding strategy, targeting options, and campaign duration.
Before launching your campaign, review all the details to ensure everything is set up correctly. Once you’re satisfied, click on the “Launch” or “Save” button to start running your video ad campaign.
Tips For Making High-Conversion Google Video Ads
- Use Google ads agency account
This premium ad account is often more robust and less prone to suspension, as they are associated with highly reputable agencies. This can provide an added layer of security and stability for your ad campaigns on Google.
Bonus tip: Consider renting a Google agency account from a reputable agency like SpeedX. Our team of advertising experts have contributed to many established ad projects, assisting advertisers & businesses in refining and stepping up each part of their work. Also, we are always ready to lend a big hand whenever errors arise during the collaboration.
Our motto is: Google Ads Agency Account For Rent – Make Your Ads Profitable. For us, a successful ad campaign should yield profits. Without profits, it’s failure.
Contact us to learn more!
- Grab attention quickly
The first few seconds of your video ad are crucial. Use captivating visuals, intriguing questions, or emotional appeals to hook viewers from the start, especially for skippable in-stream ads where viewers can opt out after five seconds.
- Clear CTA
Encourage viewers to take action by including a clear call to action in your ad. Whether it’s directing them to visit your website, subscribe to your channel, or make a purchase, a compelling call to action can drive conversions.
- Optimize for mobile
Many viewers watch YouTube videos on mobile devices, so ensure your video ads are optimized for mobile viewing. Keep text and visuals clear and easy to see on smaller screens, and consider vertical formats for in-feed ads.
- Test and iterate
Use YouTube Analytics to track the performance of your video ads. Monitor metrics such as view rates, engagement, and CTR to identify areas for improvement.
Test different targeting options, ad formats, and messaging to optimize your campaigns over time.
Wrapping Up
The use of a Google ads account for YouTube can significantly enhance your digital marketing efforts and maximize the impact of your video content. By following the six essential steps outlined in this article, you can effectively target your desired audience and ultimately achieve your marketing objectives.
Should you have any question related to the topic or need advice on your Google advertising campaigns, feel free to contact us. Our team is always ready to listen and give you the helpful answers quickly!
