How To Run AliExpress Dropshipping Facebook Ads In 2024?

Since its launch and becoming globally prominent, AliExpress Dropshipping has always received attention from businesses/organizations/individuals with large investment capital. But how to run AliExpress Dropshipping Facebook Ads effectively in 2024?

Implementing dropshipping from AliExpress on Facebook and using paid advertising for targeting has a few things that you need to understand. If you are planning to deploy or want to gain more valuable experience about Facebook Ads for AliExpress Dropshipping, follow this content until the end.

Why Is AliExpress Dropshipping Facebook Ads?

AliExpress is a popular choice for dropshipping products to sell on Facebook Marketplace ads. Having spent a long time helping dropship businesses from AliExpress, I realized the biggest advantages of AliExpress are:

• Low upfront costs: Suppliers on AliExpress often offer very competitive prices, allowing you to start your business with minimal investment in inventory.
• Diverse products: AliExpress boasts a wide variety of products in many different categories. This allows you to find products that meet a wide range of customer preferences.
• Ease of use: Many suppliers on AliExpress offer dropshipping services, meaning they handle order fulfillment and shipping directly to customers. This helps you simplify the process for dropshippers who don’t need to manage inventory themselves or find shipping carriers.

However, there are also some disadvantages that I learned about this platform and need to be carefully considered:

• Low profit margins: The competitive nature of AliExpress often results in low profit margins for dropshippers. This can be difficult for you if you want to scale your online business.
• Long shipping time: Products from AliExpress often originate from China and shipping time can be long (usually 5 to 7 days, but if there are irregularities, this number can be up to 2 week or even a month). This can lead to disappointed customers and negative reviews.
• Quality control issues: The quality of products from AliExpress can vary widely. Dropshippers need to be careful and choose reputable sellers to avoid unhappy customers.
• Brand reputation: Since you don’t directly control the product or shipping, building a strong brand reputation can be difficult.

Initial Steps Before Run AliExpress Dropshipping Facebook Ads

I want you to stay calm and clearly understand some initial steps before starting to run Facebook ads for AliExpress Dropship. You must consider many conditions and have a fair amount of product and market knowledge before starting the project.

Choose a product niche

It’s always been about this issue, why? Let me analyze for you to understand, when you search and choose some niches, you will have a huge advantage when running Facebook Ads. These advantages mainly help you optimize costs and maximize conversions as well as profits from the dropship project.

To find a product niche, you must consult many different news sources. Mainly on AliExpress and Facebook. Focus on products for which you think buyer demand is not too low, the competition level of that product is not high (it’s best if no brand is advertising that product yet) and start It is mandatory that the product is suitable for dropship.

Select suppliers on AliExpress

Dropship product suppliers available on AliExpress always have genuine ratings and reviews from customers. Therefore, you should carefully check the product suppliers you are planning to cooperate with and refer to important information including: import price, product specifications, production time, outstanding features. features, supplier’s reputation, etc.

Try to choose a few reputable suppliers on AliExpress and conduct research and contact them directly to get work done. During the working process, you should also pay attention to the notes or terms they set out. If your supplier is not really satisfied with you, you should also express it to them or change product supplier.

Set up your online store

Nowadays, building and setting up a dropship store seems simple but is very complicated. Platforms that help you build an online store quickly like Shopify or WooCommerce will require you to pay a fee after a period of free use. So calculate costs accurately.

After setting up your store, you need to upload the products you found on AliExpress, trying to make your store beautiful and clear in the eyes of customers. In particular, you must provide customers with all product information.

Customer research

Customer research is also very important before starting the process of running AliExpress Dropshipping Facebook Ads. You need to find out specific information to target potential audiences that are suitable for your products. 

That information can be demographic, location, interests, behavior, etc. or any information that is useful for targeting and creating advertising content. I have a few basic ways for you to research customers:

• Search on AliExpress: You can learn about customers on AliExpress when accessing customer reviews of the product.
• Join a Facebook group: Facebook groups often have an environment for customers to discuss products. You can search using the Search Bar and use filters to find suitable groups.
• Using AdTargeting: This tool proves to be very useful to find information about audiences on Facebook who have specific needs for certain products. It also has built-in filters by region, age statistics, gender, interests, etc.

Create a Facebook Ads Account

If you already own a Facebook Ads Account, you can skip this step. If you don’t have one, you need to access the account registration page via the following link to get started:https://adsmanager.facebook.com/.

You need to provide complete authentic information (including advertising payment method). Or you can also directly connect an existing Facebook Page with Facebook Ads Account.

>>> Related article: Analyze 9+ Dropshipping Facebook Ads Example To Learn.

How To Run AliExpress Dropshipping Facebook Ads?

After you complete all the initial steps as I shared above, you can move on to the more important steps listed below.

Set up an ad campaign

To create a new advertising campaign, you need to access Meta Ads Manager by following the link: https://adsmanager.facebook.com/.

Then click the “+Create” blue button to get started. Facebook will provide many Ad Objective and Ad Type options as well as display location and targeting. To understand better, stay tuned.

Choose the appropriate Ad Objective and Ad Type for the product

Actually, choosing Ad Objective and Ad Type depends on the product as well as the audience information that you have learned according to my instructions above. However, I also want you to clearly understand which Ad Objectives and Ad Types are most suitable for dropshipping products from AliExpress. That is: Ad Objectives: Sales, Leads, Traffic. Ad Types: Image Ads, Carousel Ads, Carousel Ads.

Basically, Ad Objectives and Ad Types are suitable when you clearly understand how to use and operate it. I have shared about it in previous articles, you can refer to Facebook Ads Tips. But I want you to be really sure about the relevance of these elements before creating your ad.

I also want you to understand the market and Facebook user interactions. In recent years, Facebook Reels and Facebook Stories are receiving great engagement from audiences. So if you have interesting product videos, you can also consider displaying your ads on those two positions.

Create Ad resources

Ad resources are attractive videos, images, descriptions, titles, and CTAs used for different versions of ads. To attract your audience to click and buy your product, you must ensure that all of these elements are good.

Basically, you can refer to competitors or brands that are selling similar products to yours. List some of the best features in their ad. Then make those ideas your own with your exclusive images and videos.

Maximize performance with A/B Testing

A/B Testing is one of the best and free support tools for AliExpress Dropshipping Facebook Ads. It can compare two different ad versions to find the ad version with better performance.

Taking advantage of this and using A/B Testing repeatedly will help you find the highest performing versions of ads and products. I call them the winning product and the winning ad version. For winning ad versions, you can consider increasing its budget to maximize profits.

Don’t violate Meta Ads Policies

Compliance with Meta Ads Policies is something you need to ensure if you want your ads to function properly and reliably. Normally, Facebook will have many scans targeting new advertising accounts, or ads that show signs of violating policies.

Make sure to understand Meta Ads Policies before starting advertising, to learn about it, you can visit the link https://www.facebook.com/business/help/488043719226449?id=434838534925385.

Some Tips When Running AliExpress Dropshipping Facebook Ads

Here are a few tips that have been quite useful in my process of helping Dropshipping businesses (including 2 AliExpress Dropshippng businesses since July last year). I have compiled and analyzed these tips very specifically below:

Third party tool can help you

The first tip I want to share with you is to use a 3rd party tool to help automatically import goods to your own website to save some time-consuming operations. That’s DSers. To use this tool, you need to visit https://www.dsers.com/. You then need to register an account to start using this tool for free.

For those who don’t know about DSers, this is the official 3rd tool and is supported by AliExpress. When using this tool to import goods and manage AliExpress orders, you can also manage the payment process of customers’ orders quickly and in large quantities. In addition, you can also easily search and filter out quality suppliers on AliExpress with this useful tool.

However, if you want to use this tool with full features, you need to pay DSers a certain amount. I also summarize the service packages and costs below for you to learn and consider:

For individuals who only manage 1 to 3 stores and do not have many products sold, you can choose the Basic version. Although limited in quantity, the quality of this tool is still very high and is still very suitable for a small dropship business model. For dropshipping businesses using AliExpress, I recommend using the Professional or Advanced versions to get a lot of features as well as the ability to import and manage large numbers of online stores. However, if those two versions are not enough for your business, you can use the Enterprise version.

Build a reputable Facebook Page

Useful content on Facebook Page (not advertising content) will help you improve recognition in the eyes of customers (and Facebook). For example, if you are building a Facebook Page to run dropship ads for pet accessories products, you must post special and attractive content related to pets. It can be tips for taking care of pets, feeding pets properly, choosing suitable food for pets, etc.

Not only will this help you improve brand recognition and awareness, you also have a greater chance of getting organic conversions. And this definitely helps you optimize costs compared to paid advertising.

Target Facebook Groups

Facebook groups are often made up of audiences who already have a specific need for a certain item. For example, here I want to advertise swimsuit products in Philippines, I can enter the keywords “Swimsuit”, “Swimsuit PH”, etc. I will then select the filter “Groups” and get the following results:

Then, I will post a few images or videos related to the product I want to sell. Then I’ll go into Meta Ads Manager and choose to target people who engaged with that post (or similar audiences). So you can target Facebook Groups.

Try using a premium ad account rental service

For those who don’t know, more than 70% of businesses/organizations/individuals running dropship projects have been satisfied with the Facebook Agency Ads Account For Rent service from SpeedX Agency. We have the most accurate methods and solutions for expanding the dropship model and maximizing dropship advertising performance on Facebook.

For this service, you can freely advertise without having to worry about bans or restrictions from Facebook. You can also freely create ads with unlimited budget. But above all, I want you to clearly understand Facebook’s special priority for Agency Accounts. SpeedX Agency is a level 1 agency of Facebook, so our accounts receive special priority from this platform, which makes those who rent our accounts also receive special priority for paid advertising. You can advertise with special advantages:

• Advertise various products/services
• No budget limit
• Run multiple campaigns at the same time
• Ad campaign review time is measured in minutes
• Reputable ad accounts
• Best way to optimize ad metrics

Monitor, measure, optimize

These three operations always go together and complement each other. Basically, you have to monitor your ads regularly to find out the ad irregularities, you need to use some measurement tools to analyze the ads, and finally optimize the shortcomings. that your ad is facing. Here are my suggestions for 2 tools to help you do this:

• Facebook Pixel: This is a free tool provided by Facebook that helps track customer behavior on the website and optimize advertising campaigns. Pixels help measure ad effectiveness, track conversions, and retarget potential customers. However, it also takes quite a while to perfect a smart Pixel.
• AdEspresso: This is a 3rd party tool that helps measure and optimize Facebook Ads campaigns, it also proves useful when analyzing very specifically A/B Testing and creating reports for you to improve advertising performance.

Basically, optimizing your ads will help you save your budget and not waste your money on ineffective, poor-performing ads. However, in some rare cases, losing a lot of money on bad advertising is inevitable. So try to keep a close eye on your ads.

Make customers satisfied

The next tip I want to share is that you must make customers satisfied with the shopping experience of your products. You need to address all customer requests. These could be questions about the product, warranty period, return policy, etc. Whatever it is, you must answer and resolve it quickly.

If you didn’t know, responding to customer requests will create a number of loyal customers. Loyal customers always refer to your brand every time you post new products. Not only that, the purchasing power of loyal customers accounts for more than 50% while new customers only account for about 31% (according to WorldStream research).

Conclusion

After all, I want you to run AliExpress Dropshipping Facebook Ads effectively, with high performance, and maximize profits. Although the process of running Facebook Dropshipping can be difficult, don’t worry too much. SpeedX Agency is always ready to help you. If you have any questions or concerns that we would like to answer, please contact us. Our team of paid advertising experts will solve all your problems if you need them.