‘Why is my Facebook ad not delivering?’ If you are asking this question, you have found the right place. In this article, we are about to discuss all common reasons why your Facebook ad says not delivering. We’ll also suggest solutions to help you overcome these problems. Keep scrolling!
Table of contents
- 1 What Is ‘Facebook Ad Not Delivering’?
- 2 10 Reasons For Facebook Ad Not Delivering Issue And Suggested Solutions
- 2.1 Your ad has been rejected
- 2.2 Your ad is still in review
- 2.3 Your ad has low quality content
- 2.4 You are using too much text
- 2.5 You’ve reached your ad account spending limit
- 2.6 You set low bid cap
- 2.7 Your ad has a low relevance score
- 2.8 You’re targeting a narrow audience
- 2.9 Mistakes in scheduling
- 2.10 Your ad is learning limited
- 3 What To Do If These Solutions Don’t Work?
- 4 Conclusion
What Is ‘Facebook Ad Not Delivering’?
What does ‘not delivering’ mean on Facebook ads? It means your ad is not served to the target audience. As a result, it gets no impression and doesn’t spend your budget.
‘Not delivering Facebook ad’ problem may happen to both new ads and existing ads that were active already.
How to know if your Facebook ad is not delivering?
To check not delivering Facebook ads, go to Ads Manager, then look for the Delivery column right next to the Campaign column.
In this column, you can see the current status of your Facebook ad, ad set, or campaign.
Each status comes with an icon. You can find the meaning of each icon and the common statuses you may see in the next section.
Facebook ad status not delivering
Facebook uses 5 icons to indicate the ad delivery status: red triangle, yellow triangle, green circle, green ring, green round, and gray round.
Common delivery statuses you may see include: rejected, learning limited, scheduled, in review, processing, preparing, active, learning, no ads, ads off or ad set off, and completed.
Normally, when you encounter the ‘Facebook ad not delivering’ issue, you will see the first 6 statuses.
Now you know the answer to what does ‘not delivering’ mean in Facebook ads. Let’s discuss the reasons and solutions.
10 Reasons For Facebook Ad Not Delivering Issue And Suggested Solutions
Multiple reasons can lead to Facebook ads not delivering. I have compiled the top 10 reasons that may be true for your case. Under each reason, you will also find the suggested solution to deal with it.
Your ad has been rejected
Before asking ‘Why is my ad not delivering on Facebook?’, please check if your ad is rejected or not in the Delivery column. If the answer is yes, maybe your ad has violated Facebook’s ad policy.
How to solve:
- Review and edit your ad to meet Facebook’s policy.
- If you think your ad doesn’t violate the policy and it is rejected by mistake, go to Facebook Account Quality and click Request Review. Facebook’s human review team will re-review your ad.
Your ad is still in review
If your ad is still in the review process, it won’t be delivered to the audience.
The ad review process on Facebook usually takes less than 24 hours. However, I’ve seen ads with longer reviewing time, from 24 – 48 hours.
For new content, new pages or a new Facebook create account with low trustability, Facebook often takes more time to review ads.
How to solve:
- In this case, normally all you can do is wait. Don’t edit your ad because any changes will make the review process start again.
Protip: Use a Facebook agency ad account with a high spending history and high quality score to be accepted in minutes.
Your ad has low quality content
If you are wondering ‘Why is my Facebook ad active but not delivering?’, this may be your case. A low quality ad can still be approved but not delivered to audiences. Any ads that come with clickbait, withhold information, or contain shocking language, can be considered low quality.
How to solve:
- Edit your content, make sure you don’t make any of these mistakes
You are using too much text
Another reason for a Facebook ad not delivering is that you are filling too much text on the ad image.
How to solve:
- Follow the 20% rule. It is an unwritten rule for Facebook advertisers, which says you shouldn’t fill more than 20% of your images with text.
You’ve reached your ad account spending limit
The ad account spending limit is set by advertisers themselves, and is adjustable. If you have spent to your limit, your ads will pause and your account won’t spend budget.
How to solve:
- Change or remove your ad account spending limit: Go to Payment settings > Account spending limit > Select ‘…’ > Select Remove.
- Reset the amount spent to $0: Go to Payment settings > Account spending limit > Select ‘…’ > Select Reset
You set low bid cap
The delivery system of Facebook ads uses ad auctions to determine which ad to show. If your bid cap is too low, you will lose ad auctions, which could be the reason for Facebook ad not delivering.
How to solve:
- Set a higher bid cap to increase your competitiveness and prevent delivery issues.
Your ad has a low relevance score
One important factor that can impact your result in ad auctions is the relevant score. Facebook prioritizes ads that are relevant to a chosen audience.
A high relevance score will help you win an ad auction at a lower cost. In contrast, a low relevance score can lead to underperforming.
How to solve:
- Tailor your ad content to your target audience
- Change your settings for target audience
You’re targeting a narrow audience
Another reason for ‘Why are my Facebook ads not delivering’ could be the narrow audience. In this case, Facebook will warn that your audience is too specific that your ads couldn’t be shown.
How to solve:
- Change or remove some of your targeting parameters to ensure a fairly broad audience.
Mistakes in scheduling
‘Why does my Facebook ad say not delivering?’
Some small mistakes can prevent your ad from delivering to audiences. For example, you set the time to start in the future or the end date in the past.
How to solve:
- In this case, you only need to change your ad schedule.
Your ad is learning limited
If you receive the status ‘learning limited’ in the Delivery column, it means your ad is not generating enough to exit the learning phase, usually because it is limited by audience size, budget cap, etc.
How to solve:
- Optimize your target audience
- Increase your budget
What To Do If These Solutions Don’t Work?
If you have tried all of these solutions, but your Facebook ad is still not delivering within 48 hours, you should consider the following suggestions:
- Delete and recreate that ad
- If you have several Facebook ads not delivering, contact Facebook support team.
>>> Related: Your Advertising Access Is Restricted Facebook How To Fix [2024’s Guide]
Conclusion
This article has covered all common reasons for ‘Facebook ad not delivering’ issue. By following these suggestions, you will be able find the answer to the question ‘why is my ad on Facebook not delivering’, and dissolve the issue efficiently.
