For Tradesmen, social platforms are an indispensable tool to reach people who want to buy. The heat of Facebook is something you cannot deny with 2.19 billion users. It’s clear that the platform is full of active customers with high purchasing potential. But how to reach them and make a profit? I will answer this question through this content. This content focuses on analyzing Facebook Marketing For Tradesmen. It includes strategy, simple guide and some tips for you to improve your online trade business through Facebook.
Table of contents
Facebook Marketing For Tradesmen: Must-have Account
For the first content, I want to share about the types of Facebook accounts you must have. Including: Facebook Personal Account, Facebook Business Page, Facebook Ads Account.
Facebook Personal Account
A personal account on Facebook is the most basic thing to start with. If you already own at least one, skip this step. If you haven’t created one yet, you can visit: https://www.facebook.com/ to get started. This part is quite simple, you just need to provide Facebook with personal information and phone number for verification.
Facebook Business Page for Tradesmen
To create a Business Page on Facebook, you can visit: https://business.facebook.com/. Then log in to your Facebook account. Here, Facebook requires you to provide all authentic information such as brand name, location, phone number, Profile picture, Cover image, etc.
You must provide all of that important information to start using the Business Page. The more information you provide, the more Facebook will appreciate and prioritize recommending your Page to users. Specifically, please continue reading the article.
Create an Ads Account
You can create ad accounts through Meta Business Manager. With Meta Business Manager, you can easily manage and view Facebook Page and Facebook Ads statistics. You can also directly create a new advertising account through the link: https://www.facebook.com/ads/manager. You can also use your personal account to log in in this situation.
Facebook Marketing Strategy For Tradesmen
For the next content, I want to share a few strategies for how you can increase traffic to your Page. If you’re lucky, you might even find a way to get more organic conversions. However, Facebook Ads is a tool that can reach customers that are really suitable for you, so don’t ignore it.
Organic conversion through Business Page
To get more quality organic conversions. Or at least get more traffic to your Business Page. You can refer to my Business Page optimization methods. It includes:
- Optimize Fanpage page.
- Create a unique and memorable brand name.
- Use high-quality cover and profile photos.
- Write clear and concise page descriptions.
- Create attractive photo albums and videos.
- Add a call-to-action (CTA) button to guide followers to take the desired action.
Facebook Group
Joining Facebook groups can be a great way to get to know potential customers. Facebook Groups are like a specific environment with specific topics. For example, you want to do online business on Facebook for phone accessory products. You can use Facebook Search Bar, search for keywords such as: ‘Phone accessories’, ‘Discount phone accessories’, ‘Source of cheap phone accessories’, etc.
Then click ‘Groups’ and find groups with a high number of posts per day and a large number of members. Then answer the participation questions and do research or post to these groups.
Paid ads
Paid ads on Facebook are one of the most effective ways to promote your brand There are two ways to use Facebook Ads for your Facebook Tradesmen Page, the first way is to advertise posts on the Page. The second way is to create a new campaign. For these campaigns, you need to understand the criteria and understand some Facebook Ads optimization experiences. If you need it, below is the specific content to run Facebook Ads for Tradesmen.
>>> Learn more: Facebook Marketing For Apartments: Social Media Method 2024
How To Run Facebook Ads For Tradesmen?
Running Facebook Ads for Tradesmen requires you to have advertising optimization experience and a lot of important knowledge. I will review the most important things about Facebook Ads for Tradesmen below:
Customer insight
To find out customer insight, you can use AdTargeting. This is one of the easy-to-use tools I use often. Additionally, you can also use Facebook Audience Insights.
Facebook Audience Insight (https://www.facebook.com/business/insights/tools/audience-insights) is a free tool that helps you exploit data from Facebook big data, learn more deeply about data, demographics, and Facebook usage behavior of a certain group of people. Or you can also use Audience Insights to discover information about people who have liked your page, or more sophisticatedly, find out about your competitors’ customers.
>>> Read more: Facebook Marketing For Attorneys: Is It Worth It? Law Firms Should Read This
Targeting
Targeting depends on customer insight. The more you understand about customer insight, the better your use of specific custom targeting tools will be. It’s better to target audiences whose information you find out in advance. And you can also use Lookalike audiences to find audiences with similar information. Sometimes, retargeting is also very useful because it increases conversions and shows your ads to people who have previously purchased products/interacted with your Page.
Ad Objective
The Ad Objectives available on Facebook are: Brand Awareness, Reach, Traffic, Engagement, Video Views, Lead Generation, Messages, Catalog Sales, etc. Whatever it is, please consider carefully before using it. Each Ad Objective has its own characteristics and it depends on your intended use.
For your first ads, you should use Brand Awareness, Traffic, Engagement, Video Views to get more audiences for your Facebook Page. When the number of audiences is large, you can use the objective of Sales, Messages, Conversions or Lead to turn those audiences into your customers.
Ad Type
Just like Ad Objective, Ad Type available on Facebook needs you to consider carefully before choosing. Image Ads and Carousel Ads can be the right choice because they are easy to use and easy to create.
However, in 2024, with the development and major changes in Facebook Users’ behavior, they are spending time on Reels and Stories. Therefore, Video Ads will be a suitable Ad Type in many situations.
Ad Content
Ad content is directly related to targeting and customer insight. You need to have information such as their interests and behavior and create ads that match that information. Usually, I often find customer pain points. In other words, these are the things that customers are always looking for in a product or service that are not really clear. I will make it clear in my advertising to make sure of one thing: Customers need my product/service because it solves their pain point.
Monitor, optimize ads
To be able to track your ads effectively, you need a few tools. You can track directly on Meta Ads Manager. However, some third-party tools will also help you manage very effectively.
During the process of managing ads, you will notice a few irregularities such as sudden increases in costs, ads that do not work properly or have wrong targets. And that’s the time to optimize ads. To ensure the process of using paid ads and Facebook Marketing for tradesmen effectively, you can refer to Facebook Agency Account For Rent service.
This service is provided by us. It ensures your advertising process is smooth, uninterrupted, and without account errors. Besides, budget optimization is also a big advantage of this account.
Facebook Marketing Tips For Tradesmen
Facebook marketing for tradesmen is definitely indispensable for a few tricks to improve effectiveness. Below, I would like to share 4 tips for you to use Facebook for tradesmen with better performance.
Posting frequency and rush hours
The frequency of posting articles on Facebook is something I want you to pay attention to when operating on this platform. Too many posts will make your audience feel uncomfortable. Too few posts and you can’t increase engagement and generate conversions.
More specifically, you need to understand Meta Business Suite well, you can try posting every day during the first period of operation. Then statistics the interactions (available in Business Suite).
For the time period with the highest interaction, take note. For rush hours (peak hours with the highest amount of interaction), try to create quality content (such as entertainment, memes, videos) to attract the audience. For times when you only get average engagement, you can post retention content like tutorials or tips.
Diverse content genres
In addition to regular posts, you can combine new diverse content such as Reels, Stories, Livestream, Watch to increase traffic from many different sources. When using different types of content, you also have the option to use advertising or link products/services to increase conversions. I suggest you use Meta’s automated posting schedule tool and publish different content for a month. It ensures the diversity and frequency of your activities on Facebook.
Consider using KOL/KOC
In certain cases, KOLs/KOCs can increase your reach to customers. However, there are a few points that you need to keep in mind before deciding to cooperate with a famous influencer:
- Influencer popularity: This is quite difficult to consider in some cases. For influencers that are too famous, you can spend a lot of money. If you don’t have enough budget for this, a micro influencer may be a more suitable choice.
- The influencer’s compatibility with the brand: You must pay attention to the influencer’s personal image and their main activities. Find out and evaluate whether it is really suitable to promote your brand or not.
- That influencer’s audience: You must learn and evaluate that influencer’s audience. Are they likely to buy your product or use your service? Is their information, interests, and behavior what you need?
Customer satisfaction
If you really want customers to be satisfied with the product/service you are providing, you must clearly know the importance of interaction on Facebook. What is Facebook interaction? Facebook interaction is any action a user takes on a personal Facebook page, fanpage or on a post. Next, if you reply or interact back with your audience on Facebook, they will feel important, they are receiving attention from your business.
Summary
To sum things up, I hope that you can improve your trade business. I also hope that you will have many new customers after reading my article ‘Facebook Marketing For Tradesmen: Strategy & Tip For You’. In the process of using Facebook to advertise or reach potential customers. If you experience serious account-related problems, please contact SpeedX Agency. We are always ready to help you.
