How long does Facebook ad review take? Is your ad being stuck in review longer than usual? If you find yourself in this situation, try these 8 tips to speed up the review process for your ad right now.
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How Long Does Facebook Ad Review Take?
According to Facebook, the ad review process generally takes within 24 hours after you submit an ad.
However, this process may take longer in certain cases, which we are going to discuss in the next section.
Basically, the Facebook ad review process includes three main steps:
- Step 1: You submit a new ad or edit an existing ad (like changing images, text, video, link, target audience, ad objective,…).
- Step 2: Facebook automated systems review your ad. In some cases, the human review team may get involved.
- Step 3: Facebook approves your ad or rejects it.
>>> Read more: 10 Reasons For Facebook Ad Not Delivering And How To Fix 2024
Why Is Your Facebook Ads Stuck In Review For So Long?
If your ad is stuck in review for over 24 hours, maybe the automated systems need more time to review your ad, or it is being reviewed manually by the human team. Here are some cases when the Facebook ad review takes longer to process your ad.
Too many ad waiting for review
There are about 10 million active advertisers promoting products and services on Facebook, according to Statista’s 2020 data.
With such a huge number of advertisers, there are thousands of ads waiting for Facebook to review every day.
Moreover, at peak sales seasons like Black Friday or holidays, this number may get even higher and the time you need to wait for ad review is longer.
Complex ad formats may take longer
When Facebook automated systems review an ad, they will have a bot crawl through your ad content. If your ad is in video or carousel format, it may take longer to process than a simple image or text ad.
You have a bad account history
The advertising history of your account can affect Facebook ad review time. If too many of your ads were denied or reported previously, Facebook will review your ads manually, which is certainly more time-consuming.
You have other ad accounts flagged
You can create multiple business ad accounts on Facebook. However, if any of your ad accounts violate Facebook policies and terms, other accounts may be affected, and your ad will be reviewed more strictly by the human review team.
You edit an ad while under review
As I have mentioned, editing an ad can trigger the Facebook ad review process. If you make any changes to a submitted ad, your waiting time will be reset and you will have to wait longer.
You don’t adhere to Facebook’s advertising standards
In case your ad contains any content that is controversial or on the edge of violating Facebook’s advertising standards, it will require additional review and take a lot of time.
>>> Read more: Facebook Create Account For Ads: No Sweat Guide In 2024
How To Speed Up Facebook Ad Review
Here are all the tips to accelerate Facebook ad review time that you can apply.
Choose the right time to publish your ad
According to AdEspresso, if you publish Facebook ads between 8 AM and 8 PM on weekdays (Monday to Friday), your ads will be reviewed faster. This is probably due to more staff available during business hours.
Follow Facebook’s advertising standards strictly
Any ads accepted to run on Facebook must comply with Facebook advertising standards as well as other terms and policies. If you fail to follow these rules, not only your ad will be rejected, but also your ad account may get restricted or banned.
Therefore, don’t try to bend Facebook’s rules and regulations. You should carefully read the Advertising Standards to know what to avoid.
I know it’s too much to read, so I have highlighted some points you should pay attention to. Here are types of content to avoid in your ads:
- Illegal products or services
- Discriminatory practices
- Tobacco products
- Drugs and drug-related products
- Unsafe supplements
- Weapons, ammunition, or explosives
- Adult products or services
- Adult content
- Third-party infringement
- Sensational content
Submit the duplicated ad
Another tactic is to duplicate the ad and resubmit it to Facebook. Though this tip may not be successful all the time, it’s simple to do. So, why not give it a try, right?
Turn the ad off and on again
This tip is similar to the one above. All you need to do is turn off the ad that is stuck in review, and then turn it on again. It’s like pushing a reset button to force the automated systems to review your ad again.
Make some small changes
Instead of simply duplicating the ad and submitting, you can do something further to fix the issue. Try to change some details in your ad, such as some controversial words or images, targeting options, the bidding strategy, or the budget for your ad, you may accelerate the review process successfully.
Try to boost a post instead
Boosting an organic post may take less time to review than launching a new ad. Therefore, you can consider uploading the content to your page as a normal post, and then boost it for advertising. Note that you still need to wait for the boosted post to be approved, usually for one hour.
However, boosted posts have some limitations when compared to Facebook ads. You can read more: Facebook Ads Vs Boosted Posts: Comprehensive Comparison Of 2024.
Schedule your ads in advance
A good tactic to avoid long waiting periods in peak seasons is to schedule your ad in advance. For example, you can schedule your ads two weeks before the start date for Black Friday in advance of peak seasons. Your ad will go into the review process right after submit, but it won’t start delivering until the scheduled time.
Use an ad account with high spending history
Accounts with a high spending history and plenty of approved ads have more chances to be approved faster.
Agency’s tip: With a premium Facebook agency ad account that has priority from Facebook, your ads may be reviewed in minutes.
Conclusion
In short, the answer to ‘How Long Does Facebook Ad Review Take’ may vary, depending on many factors such as timing, ad format and content, account history, and adherence to Facebook’s advertising policies. By following the tips outlined in this guide, you can increase your chances of a quick review and launch your ad promptly. Be patient and remember to plan in advance to navigate the Facebook ad review process successfully.
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