Advertising content is one of the prerequisites for the success of an ads campaign on Facebook. Therefore, in recent times, Facebook has focused on tightening management and ensuring positive and useful advertising content for users.
However, words in advertising content and content on Newsfeed that go against the principles set out by Facebook are considered invalid. What are those keywords? Please join me in learning about the list of banned words on Facebook (2024 updated) through the content below.
Table of contents
What Are List Of Banned Words On Facebook?
List of banned words on Facebook mentions keyword list and keyword topics that go against Community Standards and Meta Ads Policies. Facebook sets these two rules to create a useful and safe content environment for audiences.
If you use Facebook Banned Words in the following cases, there is a high possibility that you will be banned from posting, denied advertising, limited advertising and worst of all, permanently banned from your Facebook Ads account:
- Use in Facebook regular posts, Facebook Group posts.
- Primary text in Facebook Ad Copies.
- Audio in Facebook video.
- Text in image, video.
- Text in Landing Page, URL, Description that you use for ads.
Expert note: Even if you change the language or other expression (or avoid it by using some black trick), if it has the same meaning as Facebook Ban Words, it will not be accepted by Facebook and you will receive ban. The list of banned keywords is quite long and diverse for me, but I also have compiled it into infographics. It’s basically like this:
However, to know specifically about Facebook Banned Words List, continue reading the second part of this article below.
>>> More advertising knowledge: 10 Facebook Marketing Tips For A Winning Brand
List Of Banned Words On Facebook
First part of this article is full specific list of banned words on Facebook divided into each specific topic. You need to read carefully to avoid using these keywords. If you don’t want to get caught up in bans or complicated Facebook Ad Account situations.
Banned words Facebook with financial topics
Recently, Facebook has updated and tightened management of content related to finance, getting rich, currency, etc. Post an article with this content and there’s a good chance you’ll still survive. However, if your ad contains the following words, the ad is performing very unstable, stuck in review process or ad account restricted.
- Loans, get a loan
- Unsecured loan
- Disbursement
- Borrow capital
- Currency, finance
- Interest rate
- Tax
- Credit
- Passport
- Certificates of land use rights
In my opinion, you should only use the above keywords in regular posts or group posts (with low frequency) and in reasonable contexts (not advertising). And don’t use the above words in Facebook ad content or you will be penalized.
Banned Facebook words with the recruitment – course topic
Although Facebook does not directly ban recruitment topics, certain keywords in this field (mostly containing commitment elements) are on the list of banned words when running Facebook Ads. Include:
- Course enrollment
- Office for rent
- Employment commitment
- Output commitment
- Training students
- Training course
- etc.
It’s better to remove the above words from the list used for advertising. If you don’t want your ads to be difficult to reach, interrupted, and even penalized.
Banned words in Facebook with medical topics
List of banned words on Facebook about health, medicine, hospitals, emotions, health and spirit that you should avoid are:
- Words related to diseases or body parts such as: liver, kidney, heart, lungs, nerves, brain, bones and joints, sinusitis, tonsillitis, Corona, Corona Virus, Covid-19, etc.
- Words related to drugs, drugs and diseases: Functional foods, patients, pediatric patients, clinics, stomach medicine, liver detoxification drugs, veterinary drugs, weight gain drugs, fat loss drugs, etc.
- Words with negative connotations related to the medical industry: Doctor, treatment, cure, pain, despair, suicide, death, cancer, terminal cancer, radiation treatment, etc.
- Words related to chemicals: This is often seen in medical drug advertising, banned words can be: vitamins, amino acids, omega 3, fiber, protein, fat, etc.
If your ad addresses at least one keyword in the above group. Surely you cannot run Facebook Ads properly. Disruptions and irregularities will occur, even account bans.
Facebook banned words with shopping, selling topics
If you don’t know, recently, this platform has tightened management of content for buying, selling, exchanging goods or dropshipping on Facebook marketplace. When there was no strict management, many people used many inappropriate and shocking words to increase CTR in an incorrect way. Therefore, at the present time, if you use the following words in your advertising to buy and sell products and services, you will face a ban from Facebook for these keywords. More specifically, those keywords are:
- Sales and selling terms: “Buy”, “Order”, “Discount”, “Marked down”, “Sale”, “% of”, “Coupons”, etc.
- Deals and giveaways like: “Win”, “Winning”, “Giveaway”, “GiveAway”, “GA”, “Deal”, “Offer”, “Value”, “Enter”, “Free”, “Contest”, “Challenge”, etc.
- Time limitations: “Limited time”, “Limited time offer/deal/sale”, “Only 1 days left”, “Ending soon”, “Today only”, “1 last day”, “While supplies last”, etc.
- Big brand names such as: Gucci, Dior, Fendi, Prada, YSL, etc. are not accepted. If you intentionally hide these brand names with other spellings such as Gucc1, D1or, GuccI, DIor, etc. You will also be detected and punished immediately.
Other words that get you banned from Facebook
Other words that are banned on Facebook not included in the above topics. Some of the banned keywords below may be confusing to you, but Facebook really doesn’t like these words so you should pay attention to them.
“Facebook”
It may sound odd, but Facebook doesn’t allow you to use the word ‘Facebook’ in your ads. This is the brand name and also the exclusive company name of this platform so you are not allowed to use this word in your advertising content.
Negative words
Negative words refer to cursing words that imply defaming others, bringing down others or lowering the honor of an individual or organization. Even if you insinuate or use expressions to hide negative meanings, you will still be detected and banned. In addition, ways to deploy negative content and related to customer pain points such as: ‘Do you feel like you are aging too quickly?’, ‘Are you having bad skin condition?’, ‘Decrease 10 pounds after 1 month?’, etc. will not be accepted. Instead, you should deploy content that adds useful knowledge to your audience.
Discrimination, racism
No need to say too much about this issue. Discriminatory, sexist, regional, and racist words are all words that go against Community Standards and Ads Policies. If the violation occurs in an ad, it is also a serious violation. If you use these words in any situation, you can receive a ban from Facebook.
You, to you, for you, your
I feel quite funny that Facebook bans keywords like this. And I also can’t believe Facebook doesn’t accept friendly-sounding keywords. However, I received this information from Facebook advertising experts from SpeedX Agency, so I’m quite confident. They told me that Facebook will ban ads for these words depending on the context of the ad content.
Sensitive words
Sensitive words related to sex, religion, ethnicity, war, self-harm, etc. will also be banned from all content on Facebook. Facebook especially doesn’t want to see such sensitive words anywhere on the social network (I don’t even want to see it because it’s too toxic). Some related sensitive words that Facebook does not want you to mention can be: tobacco, alcohol, marijuana, drugs, etc. related to banned substances (depending on the country) or weapons.
Expert knowledge: If you still feel very confused with the above explanation about bad keywords banned by Facebook. I have compiled a file including more than 700 banned bad words here. You can access that file to learn specific.
Expressions Are Not Allowed On Facebook
Although Facebook will not directly ban you from their functions. However, if you use the following unstable expressions, you will be ‘bring into view’. And if you repeat the following expressions in your content, your account will also be restricted or suspended.
Too much capital words
Capitalizing the first letters is a good trick to increase the CTR of your ads. However, if you capitalize all the letters of the title or exceed 40% of the length of the ad content. Then you will be penalized by Facebook.
Using too many icons
If you use too many icons and emojis, you will also be blacklisted by Facebook. Icons/emojis help articles or advertisements increase appeal and attract audiences. However, if you overuse it, you will be considered spam. You should use emojis with reasonable frequency in your ads. The best places to put emojis in your ad are at the beginning of the paragraph, at the end of the paragraph, and in the CTA section.
100% commitment
Facebook really doesn’t want advertisers to show ads that contain 100% commitment elements such as: 100% commitment to cure disease, 100% commitment to fat loss, 100% commitment to effectiveness, etc.
This is almost an inaccurate expression in my opinion because no product, service or brand is truly committed to solving customer problems in a comprehensive way. And of course Facebook also knows that, so if you use the ‘100% commitment’ (or same meaning with it) element, you will definitely be penalized.
Words carry negative feelings
This part is completely different from ‘Negative keywords’ in the above section. Ads that put readers in a state of boredom or hardship (some worse than self-harm) will not be accepted. It sounds a bit vague and abstract, but negative feelings from content on Facebook can affect many people. Maybe people are suffering from autism, depression, or some chronic illness.
Advertisers who try mentioning to negatives related to their illness or emotions will certainly be penalized by Facebook. In short, any behavior that tries to make content or advertising stand out more on Facebook Newsfeed with unusual expressions, unusual meanings, or unusual images or videos will not be allowed.
Wrap Up
Wrapping everything up, I want you to really understand the list of banned words on Facebook so as not to violate Community Standards as well as Meta Ads Policies. No one wants to be disadvantaged when active on Facebook.
However, if you really want stable advertising, your advertising account will receive priority and will not be subject to bans or restrictions from Facebook. Then you should immediately contact SpeedX Agency to get more information about Facebook Agency Account For Rent. This is the key to opening new successful advertising campaigns without banned Facebook Ads for you.
