7 Expert Steps To Fix Facebook Ad Account Restricted Issue In 2024

Waking up to a Facebook ad account restricted warning can feel like a punch to the gut. But don’t despair! This is a common problem with a solution. With over 13 years of experience in Facebook ads, I have helped many clients and co-workers fix this issue. In today’s post, I am going to guide you on how to remove restriction on Facebook ad accounts in 7 steps. I’ll also explain why this might happen to your ad account and provide practical prevention measures.

How To Fix Facebook Ad Account Restricted Issue In 2024

When you get a Facebook ad account restricted from advertising, you won’t be able to create a new ad campaign under this ad account. Moreover, all ads you launch using this ad account will be paused.

Facebook ad account restricted, how to recover? You usually have only one way: appeal to Facebook. However, before appealing, there are some important steps you should take to ensure a successul appeal. I will guide you through this process, and also provide alternative solutions to help you overcome your Facebook ad account restricted issue. So, keep scrolling!

Step 1: Detect the violation that causes your Facebook ad account restricted

Facebook restricts ad accounts for multiple reasons and it may send you an email notifying the restriction with a general reason. To detect where the violation exactly is, you may focus on your rejected ads. Ask yourself: Why were they rejected, what rules did they break? Remember, Facebook’s policies are constantly changing, so even a previously approved ad can get flagged. 

Beyond ad content, restrictions can stem from account inauthenticity, suspicious account activity, links to other restricted accounts, and more. I will explain these points in detail in the next section. 

Step 2: Delete all violating content

Once you’ve identified the problematic areas, it’s time to scrub your ads clean. Replace any violating content with compliant alternatives. This step is crucial for a successful appeal.

See more about types of violating content here.

Step 3: Head to Business Support Home

Go to your Business Support Home and select the restricted ad account to troubleshoot.

Note: Business Support Home is previously Account Quality

Step 4: Follow Facebook’s recommendations

Look for the What you can do section on the right side of the screen, and follow the recommended steps tailored for your Facebook ad account restricted problem. This might include:

• Confirm your identity: This usually involves providing your email, phone number, and a photo ID.
• Complete verification: If Facebook suspects unusual activity, you might need to verify your account with additional information like your payment method. 
• Secure your account: For accounts older than 90 days, you must enable two-factor authentication to have access to Business Manager tools.
• Request review: If you believe the restriction was a mistake, request Facebook to review your case. Explain why you are requesting a review and provide any needed information. Then, click Submit for review.

Step 5: Wait for the result

Facebook states that its review process can take up to 48 hours or sometimes longer in some cases, even for weeks, if too many accounts are waiting to be reviewed.

After that, you will receive the result from Facebook. It can be either of the two following outcomes:

• Your appeal is successful: Congrats! You can continue to create and run ads with this ad account right now.
• Your appeal is refused: You may request another review. You should check your ad account again to make sure there is no violation.

Step 6: When you fail to appeal: Create a new ad account

If Facebook keeps rejecting your appeal, creating a new ad account is another option. 

However, avoid using the same payment method or linking it to any banned profiles. Facebook will likely flag your new ad account too.

>>> Related: Facebook Create Account For Ads: No Sweat Guide In 2024

Step 7: Ask for help from outside

Even when you are limited to creating a new ad account, don’t resort to using a friend’s ad account. This action is unacceptable on Facebook and your friend’s ad account can be restricted too.

Instead, consider partnering with a reputable ad account agency, like SpeedX Agency. We can provide you with access to our verified Facebook agency ad accounts, and you can reach your target audience again in minutes.

Now you can solve your own problem with a restricted ad account. But don’t just stop here. You should understand the problem thoroughly to avoid being restricted again. Let’s move to the next part and find out why your ad account was restricted.

Why Is Your Facebook Ad Account Restricted?

Here are common culprits behind the Facebook ad account restricted issue.

You violated advertising policies 

One of the most common reasons for this is violating Facebook ad policies. Facebook has clear guidelines about what you can and cannot advertise on Meta platform. 

If your ad content or landing pages are stepping over those lines, even unintentionally, your ad account might be restricted, as well as other assets, and even your personal account.

This includes:

• Promoting Prohibited content like illegal products or services
• Misleading users with false claims or exaggerated promises
• Delivering low-quality ads with poor design or broken links
• Advertising discriminatory content that targets or excludes users based based on gender, race, etc.

You tried to evade enforcement

Attempting to outsmart Facebook’s systems is another surefire way to get your Facebook ad account restricted. Did you try to run prohibited ads through multiple accounts or hide your true business goals? Did you repeatedly create new accounts after being banned? This only reinforces that you haven’t learned your lesson and your new account will be flagged again.

Ads created by your ad account were reported many times

Pay close attention to how people respond to your ads. A high volume of hidden ads or a huge number of negative comments and reports can raise red flags. Facebook wants to see positive engagement, not annoyance and anger.

Your faked your account

Authenticity and transparency is key on Facebook. If you use a fake name, a fake profile picture, or impersonate someone else, not only your ad account but your personal profile will be put at risk. 

Your ad account was involved in suspicious behaviors 

Suspicious behaviors such as a sudden increase in ad spending, logging in from unusual locations, or any other unusual activities can also trigger Facebook’s security algorithms. 

Your ad account was connected to problematic assets

Finally, remember that you’re judged by the company you keep. If your account is linked to other pages or business accounts that have violated Facebook policies, Facebook may also restrict your ad account.

Your ad account failed to pay 

Another reason can lead to your Facebook ad account being restricted is payment failure. In this case, Facebook will pause your ads and disable your ad account temporarily. In this case, you just need to add another payment method with sufficient funds to continue your ads. 

By understanding the common reasons for restrictions, you can take effective prevention measures to avoid Facebook ad account restricted issues and run ad campaigns on this platform smoothly.

Practical Measures To Avoid Facebook Ad Account Restricted

In order not to receive a dreaded ‘Facebook ad account restricted’ message again, you should prevent issues in advance. Here are some prevention measures I use to keep Facebook ad accounts secure.

• Familiarize yourself with Facebook’s Advertising Policies and ensure the content of your ads and landing pages adhere to them from the start.
• Learn from rejected ads. Analyze the reason for rejection and adjust your approach to avoid repeating the mistake.
• Regularly review ad performance and pay attention to negative feedback. Address any issues promptly to maintain a positive user experience.
• Avoid accessing your ad account from unfamiliar locations, as this can trigger security flags. When traveling, schedule your ads and posts in advance or delegate access to a trusted individual in your usual location.
• Verify your account ID with Facebook to increase trust and security.
• Avoid associating your ad account with any pages or business accounts known for violating Facebook’s policies.
• If you notice any unusual activity on your account, report it to Facebook immediately.
• Stick to reputable payment methods and ensure all billing information is accurate and up-to-date.
• Avoid late or missed payments to maintain a positive payment history.
• Join Facebook advertising groups and forums to learn from experienced marketers, stay updated on policy changes, and get valuable advice.

Conclusion

In this article, I have shown you how to deal with a Facebook ad account restricted issue in 7 simple steps. Also, we have discovered the common reasons for ad account restriction and the most practical tips to secure your ad account. By adhering to my advice, you can significantly minimize the risk of restrictions and ensure your Facebook advertising campaigns run smoothly and effectively.