TikTok’s report indicated that that over 82% of gamers on TikTok are in-game weekly, making this platform a promising platform for developers to advertise their video games. The point is, how to launch TikTok game ads from scratch and make them a highlight?
In this article, we’ll help you draw up a detailed plan for increasing your game downloads on this giant platform. Are you ready? Let’s begin!
Table of contents
Should You Advertise Your Game On TikTok?
Considering advertising your game on TikTok? It could be a strategic move to broaden your game’s reach affordably. With TikTok boasting a vast user base, your ads stand a good chance of garnering attention, particularly if they’re engaging and innovative.
Notably, in 2022, half of TikTok’s daily users engaged with gaming content, amassing over 3 trillion views – as per TikTok Newsroom.
Furthermore, TikTok ads come at a reasonable price point, approximately $1.00 per click, presenting a cost-effective alternative to traditional advertising mediums like television or print.
Read more: How much do TikTok ads cost?
TikTok’s advanced targeting options enable precise audience segmentation, ensuring your ads reach the most relevant users. Notably, crafting ads on TikTok is a straightforward process due to the platform’s intuitive tools.
How To Launch TikTok Game Ads?
Choose the right TikTok ad format
Here are some prominent considerations when choosing your TikTok ad format:
- TikTok playable ads
With over 60% of TikTok users being gamers, this format offers a prime opportunity to engage potential players. TikTok Playable Ads have demonstrated high effectiveness, boasting about five times better conversion rates compared to traditional mobile ads.
Additionally, they are flexible and suitable for promoting games of varying complexities, from simple puzzles to action-packed adventures. Moreover, these ads operate on a “pay-per-install” model, which ensures cost-effectiveness as advertisers only pay when users download the game.
- TikTok instant pages
Designed for seamless user experience, these advertisements are landing pages hosted directly on TikTok. The pages load quickly and prioritize a mobile-first experience, aligning with the expectations of the gaming audience accustomed to fast-paced gameplay.
With their user-centric design and swift loading times, TikTok instant pages can generate efficient user engagement and driving conversions.
- TikTok pulse
As a premium contextual advertising solution, TikTok Pulse enables brands to target users who are already interested in gaming content.
These game ads on TikTok are strategically placed alongside the top 4% of trending gaming content on the For You Page, ensuring visibility to an audience predisposed to gaming-related content.
- Spark ads
Spark Ads employ the promotion of organic TikTok content as ads. They allow game advertisers to leverage familiar content to reach a wider audience.
By repurposing content that resonates with the target audience, Spark Ads enable advertisers to maintain authenticity and capitalize on existing user engagement with the brand’s content.
Plan your content
- Find a unique vibe for your TikTok ad games
Discover your TikTok personality by aligning with TikTok culture. Develop a unique character or vibe for your brand that remains consistent across your TikTok content.
- Come up with creative content ideas
Brainstorm engaging content ideas that leverage your game’s elements, trending TikTok challenges, and company assets. Share exciting game updates, provide behind-the-scenes glimpses, and stay updated on popular trends within the TikTok community.
- Pre-schedule your posting
Keep the TikTok party alive by creating a content calendar. Determine your posting frequency, whether it’s occasional big announcements, regular promotions, or daily engagement with trends and subcultures.
You can use convenient tools to efficiently schedule your posts and maintain consistency.
Launch your ads
Once everything is set, it’s time to launch your TikTok game ads, attract more players, and boost in-game revenue.
Don’t forget that TikTok thrives on interaction! So, engage with your audience by joining conversations in the comments section.
Encourage interaction by including friendly calls to action in your videos. Pose questions, prompt viewers to comment, or invite them to participate in your videos through Stitches or Duets.
Make TikTok a vibrant hub of two-way interaction and enjoyment!
Work with TikTok-ers
A highly effective strategy for fostering your TikTok mobile game ads is to collaborating with TikTok influencers.
You’ll need to search for TikTok users who have a large audience that aligns with your target demographic. Study their communication style and analyze their top-performing content to understand what resonates with their audience.
By taking advantage of their existing follower base and credibility, you can effectively advertise your game to a wider audience through their TikTok content.
Track your ad performance & adjust your activities accordingly
After launching your TikTok game ads, remember to monitor their performance and make necessary adjustments.
Regularly monitor the metrics to gauge how many people have viewed and engaged with your ad. This allows you to assess its effectiveness in reaching your target audience and achieving your objectives.
Also, don’t hesitate to make changes to your ad campaigns if you’re unsatisfied with the results. Waiting too long can result in missed opportunities. Adjust settings or experiment with different creatives to optimize performance and maximize impact.
Tips For Optimizing Your Tiktok Game Ads
1. Keep it short: Grab users’ attention quickly by keeping your ad concise, catchy, and short. With users scrolling through their feeds rapidly, a brief and impactful ad is more likely to capture their interest.
2. Add appealing visuals: TikTok is a visual platform, so put engaging visuals into your TikTok ads games. Incorporate actual gameplay footage and eye-catching visuals to captivate users’ attention and showcase your game’s appeal.
For example: Age of Apes
@age_of_apes #age of apes The best Monkey-Strategy-Game
3. Use persuasive language: Craft compelling ad copy that persuades users to download and play your game. Highlight key features and benefits in persuasive language to entice users to take action.
4. Include a Call-to-Action: Use a strong call-to-action in your ad, directing users on what action to take next, such as “download now” or “play now.” Clear instructions prompt users to engage with your ad and take the desired action.
5. Produce authentic TikToks: Design ads that blend seamlessly with user-generated TikTok content. Ads that resemble organic TikTok videos tend to garner higher engagement, as they feel more genuine and relatable to users.
6. Use hashtags: Add trending hashtags to increase your ad’s discoverability. As nearly half of Gen Z uses TikTok for search, strategic hashtag usage can boost your ad’s visibility and reach a broader audience.
Wrap Things Up
So, we’ve outlined the five essential steps to effectively building and executing successful TikTok game ads. While they are the framework for a successful game ad campaign on this powerful platform, we recommend game developers and marketers remain agile and adaptable in response to changing trends and user behavior. You’re keeping refining strategies; it means you’re staying competitive!
