10+ Best Sample Facebook Lead Ads To Get Inspired In 2024

Facebook lead ads are like a squeeze page built in Facebook and are a popular choice of marketers, including your competitors, to increase mobile conversions and generate qualified leads in place of traditional landing pages. If you want to keep up with your competitors but don’t know how to, you can get started with real-life sample Facebook Lead Ads from other businesses. In this article, SpeedX Agency will review and analyze 10+ best lead ad examples on Facebook, so that you can learn from them and create high-converting ads for your own business. 

11 Real-Life Sample Facebook Lead Ads

Sample Facebook lead ads with a special offer

One of the significant Facebook lead form examples to have a look at is the lead ad campaign of John Wai Martial Arts, a martial arts academy based in Plantation, Florida offers fitness and self-defense classes for people of all ages, shapes, and sizes. 

They ran lead ads with high-quality, vivid and realistic videos of people practicing martial arts in their classes to attract users. Then, they offered a special deal of 14 days for $14 only, encouraging people to fill out their form and collect valuable data. 

For the instant form of the lead ad, they added their name, images, and a statement that they were the number one martial arts academy in Plantation. They kept the form simple with a yes / no question, so people would be more likely to complete the form.

Sample Facebook lead ads with free documents

Another example Facebook lead ads to learn from is the campaign of PediaSure Indonesia, a popular children’s nutrition brand. They launched lead ads with free documents to increase conversions and reduce cost per lead.

They displayed an image of an activity book for kids from 1-5 years old that prospects could get for free when they submitted their contacts. This approach made parents more willing to reveal their personal information to the brand and helped PediaSure Indonesia generate leads more efficiently than usual campaigns.

Sample Facebook lead ads with carousel format 

Acuvue Korea’s lead ads campaign is a notable sample of Facebook lead generation ads with carousel format. This is a contact lens brand based in South Korea. They combined lead ads with carousel ads, using multiple photos of a woman struggling to read on a phone due to presbyopia, then she experienced relief by using their contact lenses.

They targeted ads to people aged 45–55, who usually suffer from presbyopia, and encouraged them to make an appointment at their optical shops by submitting the form.

Sample Facebook lead ads in automobile industry

Automobile businesses can take Facebook lead generation ad examples from MG Motor India, the Indian branch of the famous British automaker.

They ran lead ads with a short video featuring their latest car with different angles to showcase the beauty of the product. They also added text in the video to emphasize the strength of the new car.

The ad copy provided basic information including prices and new technologies applied in the car. They offered a test drive to encourage people to complete the instant form.

Sample Facebook lead ads for home security company

To reduce ad fatigue, HomeSecure, an Irish monitored alarm company, ran lead ads with regularly refreshed videos. They highlighted drawbacks of other systems like video doorbells, then showed unique advantages of their security products.

In the caption, they offered a limited-time 50% discount for alarm installation to create the feeling of urgency, so people would want to make a purchase before the offer ended. The lead form was included to gather contacts of people interested in the product and clicked on the ads to get a quote, so even when they didn’t buy, the brand still had their information for remarketing.

Sample Facebook lead ads with a lead magnet

To persuade prospects to join their list, Wealth Factory, a team of financial experts educating entrepreneurs, created a lead ads campaign providing a free PDF as a lead magnet.

They captured attention by a question and useful information about tax benefits that people can receive from the IRS. The instant form was kept very simple, requiring only the user’s first name and the email, which were also pre-filled by Facebook. 

>>> Related: Full Guide To Run Successful Facebook Lead Ads In 2024

Sample Facebook lead ads with a learn more CTA

One of the significant Facebook lead generation ad examples with a Learn More CTA is from Charter College. This college decided to run lead ads targeting people who really wanted to learn more about how to get a medical assisting certificate. 

The ad used a vivid image of a medical assistant smiling at the camera to capture the attention and create a positive impression. It also emphasized the benefits of their medical assistant program, from the time to finish to what learners can obtain after the course.

Sample Facebook lead ads for seasonal marketing

St. Moritz’s ad campaign is a remarkable example Facebook lead ads for seasonal marketing. To promote their resort in summer, they used image ads with a photo of people engaging in water sports on a lake. This kind of image made people feel more pleasant on scorching hot days, encouraging them to book a slot right away.  

Sample Facebook lead ads for an event

Looking for Facebook lead generation ad examples for your event? Here you are! Competition BMW of Smithtown used lead ads to promote their cars and coffee event. They used an image directly expressing the main content of their event: car and coffee.

More than that, in the ad copy, they added information about a charity activity to make their event more meaningful and positive to participants.

Sample Facebook lead ads with quizzes

If you want to boost people’s engagement with your ads, you can learn from this Facebook lead ad sample of Integrative Health. This brand created a quiz about thyroid disorder, capturing the attention of people who are interested in health problems in general, and thyroid disease in particular. Once people clicked on the Learn More button to take the quiz about symptoms of thyroid imbalance, the brand could receive data of highly-converting prospects.

Sample Facebook lead ads with a download CTA

Free and valuable resources are always irresistible. Sleeknote, a B2B company providing solutions for businesses to engage and convert visitors from websites, knows this well. Therefore, they provided a free ebook in their lead ads, with an image of the ebook and a download CTA button. 

In the caption, they also mentioned what users can get from their ebook, including strategies for online retailers to drive growth successfully.

>>> Related: How Do I Accept Facebook Lead Generation Terms Of Service [2024]

How To Create Effective Facebook Lead Ads

From these samples, we can draw out some secrets to creating effective, high-converting lead ads.

• Offer something beneficial and irresistible to your prospects, such as discounts, free documents, trial products, etc.
• Emphasize the benefits that people can get from you
• Clearly state your offer in the ad copy and the lead generation form
• Use high-quality images that are relevant to your products / services
• Make use of video or carousel format to fully showcase your product
• Include important information in the caption and headline
• Keep your form short, simple, and easy to complete for mobile users

Conclusion

If you want to generate qualified leads with minimal expenses, Facebook lead ads is a wonderful feature you cannot miss. There are many approaches to utilize lead ads for your business. By analyzing these real-life sample Facebook lead ads, you can draw out useful strategies for your own campaign. Then, you may run some test ads to see the effectiveness of this tool for your marketing campaigns. For more Facebook advertising tips and strategies, you can refer to our SpeedX Agency blog.