TikTok is a land rich in opportunities to advertise your products, but that’s only if your ad account functions properly. Everything can get frustrating with a TikTok ads account suspended. Yet, if that day eventually comes, don’t panic!
This guide post will first list the potential reasons behind the ban and show you important steps to get your ad account back. Also, keep reading until the end for some tips on deterring future suspension!
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Why Is My TikTok Ads Account Suspended?
Understanding these reasons is crucial for resolving the issue. Here are common reasons why your TikTok ads account get suspended:
Violation on TikTok’s policies
If your ad account breaches the TikTok’s advertising policies, it faces the risk of either temporary or permanent suspension.
These policies serve as the set guidelines and rules that advertisers must adhere to when crafting and launching ads on TikTok. Violations can occur when promoting ads related to:
- Political advertising
- Military/police equipment and gear
- Paraphernalia and drugs
- Piracy and counterfeiting
- Tobacco products and cigarettes
- Gambling games and casinos
- Adult sexual entertainment, products, and services
- Sale of animals and their parts
- Other unacceptable business practices
Suspicious activities
Suspicious activities can lead to the suspension of your TikTok ad account. TikTok may take this action if it detects unusual behaviors. Here are some activities that can result in account suspension:
- Clicking your own ads
- Invalid or fake traffic
- Frequent changes to account settings
- Excessive ads creation
Copyright infringement
Copyright infringement is a serious concern for TikTok, and violating copyright rules can lead to the TikTok ads account suspended. The platform emphasizes the importance of respecting intellectual property rights and encourages advertisers to prioritize originality.
Below are potential ways in which you can violate copyright rules:
- Using copyrighted music
- Using unauthorized videos or images
- Reposting content without permission
- Unauthorized use of logos and trademarks
Payment issues
If this is the case, TikTok typically takes this action until the payment concerns are addressed. Various payment-related issues can lead to account suspension, including:
- Continuous declined payments
- Billing information error
- Unsettled balances
- Unresolved charge disputes
TikTok Ads Account Suspended: 4 Steps To Recover It
Below are the critical steps you need to take right away after you receive the notification of your TikTok ad account getting banned. Remeber, you can NOT skip any of these as it may result in failure to recover the acc.
Review TikTok’s advertising policies
The first crucial step is to review TikTok’s advertising policies to ensure compliance and identify any potential violations that may have led to the account suspension.
TikTok prohibits the use of misleading content in ads, such as false claims, deceptive practices, or fake news. There are specific guidelines regarding the promotion of certain products like alcohol, tobacco, gambling, and adult content, which must be adhered to.
Besides, ads containing offensive material, including discrimination, bullying, or hate speech are strictly prohibited on TikTok. Any ads that promote or encourage illegal, unethical, or harmful behavior are strictly prohibited. Also, ads that direct users to non-functional or irrelevant landing pages are not permitted.
Plus, unauthorized use of copyrighted material without licensing or proper permission is not allowed.
Remember that TikTok has specific guidelines regarding ad formats, including length, aspect ratio, and video resolution. Failure to comply with these guidelines can result in account suspension.
Audit your ad activities
The next step is examining the content of your ads to ensure that it aligns with TikTok’s guidelines:
- Check for any misleading information, offensive material, or copyright infringements.
- Check the landing pages linked in your ads to ensure they are functional, relevant, and provide a positive user experience.
If any specific policy violations are identified during the audit, take immediate corrective actions. This may involve editing or pausing certain ads, removing inappropriate content, or resolving any issues related to restricted products. Make necessary adjustments to your campaign settings, such as bid strategy, scheduling, and budget to comply with TikTok’s guidelines.
In addition, evaluate your targeting options and messaging to ensure they comply with TikTok’s policies. Avoid any content that may be considered inappropriate or goes against community standards.
Don’t forget to familiarize yourself with TikTok’s advertising policies and guidelines to ensure future compliance. Stay informed about any changes or updates to the platform’s policies.
Submit an Appeal
After reviewing TikTok’s ad policies and making necessary changes to your ad activities, you need to submit an Appeal with TikTok to recover your suspended TikTok ads account. Follow these simple steps:
- Navigate to the TikTok support option or open the support center directly from the ads manager dashboard.
- Locate and click the “Help” button or question mark (?) icon on the dashboard to access the support options.
- Select the “Submit Ticket” option on the top right.
- Choose the category “Account/Ad Review” from the available options.
- Click on “Account review,” then choose “Account Suspension Appeal.”
- Fill in your Ticket Title and other necessary information, like country, language, or issue summary
Extra tips: A dedicated appeal form will be quickly reviewed. Ensure you fill in all the crucial information, including:
- Ticket title: Provide a concise summary of your issue.
- First name: Enter your given name for identification.
- Ad group ID: Input the relevant ad group ID associated with the suspension.
- Yes or No: Choose the option that applies to your situation.
- Details: Offer a comprehensive explanation of your account suspension, and attach any supporting documents or evidence.
- Once you’ve filled in the details, click “Submit” to send your appeal to TikTok for review.
Wait for TikTok’s response
So, good job! Once you’ve appealed with TikTok’s support team, all you have to do now is patiently await TikTok’s response. They will review your appeal and take the necessary steps to address the issue.
It’s advisable to refrain from creating new accounts or engaging in any activities that might violate TikTok’s policies during this period.
The resolution timeline may vary, so allow TikTok the time needed to thoroughly assess your appeal. Creating additional accounts or attempting to circumvent policies could further complicate the recovery process.
How To Prevent Future TikTok Ad Account Suspension?
If you’re a beginner advertiser and yet to get used to TikTok ad account settings, we strongly suggest you rent TikTok agency account. This account, belonging to TikTok’s official partners, comes with exclusive features and receives special treatment from TikTok, hence reduced risk of suspension.
Advertising through an agency account provides an additional layer of verification, making your campaigns less susceptible to suspension.
Among different ways to get full TikTok agency account, the solid reason why we clue you in on this method is that you can receive valuable support from the agency whenever problems strike or you have difficulty managing your ad account. SpeedX promises to bring years of experience in TikTok advertising as well as ads campaigns in other giant platforms, like Google or Facebook, to the table.
With smoother ad campaign operations and less stringent monitoring, our TikTok agency ad accounts offer a more secure advertising experience.
Apart from getting an agency account, don’t forget the key is to always follow TikTok’s Advertising Policies and Terms & Conditions.
These documents outline the rules for creating legitimate accounts on TikTok, covering website regulations, required formats, content guidelines, and the importance of respecting intellectual property rights.
Also, to maintain a trouble-free and secure payment experience, ensure that all payment information, including business details, card details, and tax information, is accurate and up-to-date. Avoid any fraudulent actions to safeguard your ads account from potential bans imposed by TikTok.
Conclusion
In the wide yet risky landscape of TikTok ads, challenges and unexpected issues are inevitable. If one day you get your TikTok ads account suspended or faced rejection, that may not be the end. Simply adopt our provided tips, and you’ll be equipped to tackle and overcome the situation effectively. Remember, navigating through unforeseen problems is part of the journey.
Should you have any question related to the topic or be not able to get you account back after following our guideance, contact us. We’re always ready to help address and resolve any issues arising in your TikTok ads campaigns.
