Do you think that TikTok is a place for only viral videos and funny dances? You’re wrong, then. Just like other platforms, TikTok is a land rich in advertisement opportunities for many products, including CBD. Are CBD ads on TikTok possible? Can you promote this sensitive stuff without any restrictions?
Actually, it’s a feasible task. Yet, read this article carefully before officially launching your CBD ads. It will tell you everything you need to be mindful of to avoid getting TikTok ads account suspended and successfully drawing new customers to your products.
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Understand TikTok’s Advertising Policies
Before advertising CBD products on TikTok, you MUST grasp the TikTok’s guidelines regarding Healthcare and Pharmaceuticals. What are the rules for CBD advertising on TikTok?
TikTok strictly prohibits ads promoting recreational or illegal drugs, including CBD. That means direct sales of CBD products or claims about their effects are off-limits, as are visuals of CBD oil, cannabis plants, and CBD items.
However, an exception exists for promoting hemp and CBD topical products like balms or creams, albeit with extra restrictions. These ads must not target minors, suggest medical use, or include misleading information. Compliance with local regulations and laws of targeted countries is mandatory.
To advertise CBD topical and hemp products, special approval from TikTok is necessary. You have to contact TikTok’s advertising team and submit ad creative and landing pages for review. Also, it’s compulsory to provide proof of business license and product certification. TikTok will then assess the application for approval or rejection.
Can I Run CBD Ads On TikTok?
Can I advertise CBD products on TikTok?
TikTok’s advertising policies strictly prohibit the promotion of tobacco, drugs, alcohol, and controlled substances on its platform. While TikTok’s community guidelines do not explicitly mention CBD, it falls under the category of drugs due to its association with the cannabis plant, which is federally illegal in the United States.
Therefore, you can NOT advertise CBD products on TikTok.
However, as mentioned, there are exceptions for promoting CBD topical and hemp products, subject to additional restrictions. Branded content for CBD is also banned, meaning you can’t use influencer marketing to sell CBD on TikTok.
Whether marketing ingestible CBD products or non-ingestible CBD topical products, TikTok prohibits the advertising of all CBD. Topical CBD products can be promoted with ads, but this remains a relatively untapped marketplace for CBD wellness brands.
To avoid having your CBD ad banned on TikTok, it’s essential to comply with international, national, and local laws regarding CBD advertisements.
How To Make Your CBD Ads On TikTok Stand Out?
Regardless of TikTok’s special requirements and restrictions, advertising THC and CBD items on social media platforms is much of a tough task if you don’t know the right method to do it.
Below are the keys to keep in mind to guarantee an accomplished ad campaign. Note them down!
First, comply with TikTok’s advertising policies!
The first and foremost condition for an eligible advertisement is to comply with the platform’s advertising policies.
Familiarize yourself with those guidelines to ensure your campaigns meet the platform’s standards and avoid potential issues such as ad rejections.
Make sure your ad content accurately represents your CBD products and their benefits without using exaggerated language or making unverified claims. It’s also essential to ensure that your CBD products comply with local laws and regulations regarding their ingredients and THC content.
For more information on TikTok’s advertising policies and guidelines for CBD advertising, visit the TikTok Advertising Policies page.
Tell jaw-dropping stories
Shockingly interesting stories can captivate your audience’s attention, and that’s one of the goals, right? Compelling narratives infused with visually stunning effects, engaging narratives, and catchy music contribute to videos that leave a lasting impression.
The key is to create content that not only entertains but also educates and sparks curiosity about the benefits of CBD. Use user-generated content and testimonials to add authenticity and build trust with your audience.
You can experiment with different storytelling techniques, such as behind-the-scenes sneak peeks, how-tos, and user reviews, to keep viewers interested and wanting more.
Consistency is key, so aim to publish original content one to four times per day. Also, choose trending topics with fewer existing video examples to ensure your content stands out and has a higher chance of going viral.
Work with influencers
TikTok influencers and KOLs are a powerful factor in your CBD ads on TikTok. These influencers have a dedicated following and can influence the opinions and behaviors of their audience effectively.
Partnering with TikTok influencers can boost your brand’s visibility, credibility, and trust within your target market. It’s a great way to drive traffic, leads, and sales for your CBD products.
However, this strategy only works when you choose the right influencers for your CBD business and establish a clear partnership with them.
When selecting influencers, consider factors like their niche, audience demographics, reach, engagement rates, and alignment with your brand’s style and values. Look for influencers who have a significant following and can generate high engagement with their content.
Interact with your audience regularly
Just like when you promote any other product, don’t forget to build a strong community by addressing their concerns, answering questions, and showing appreciation for their support. Feature user-generated content and give shoutouts to highlight exceptional CBD-related content.
Take advantage of TikTok’s live streaming feature for behind-the-scenes glimpses, Q&A sessions, or product launches. This real-time interaction fosters a sense of community and trust. Encourage user participation by seeking their input on future content or product development.
Another secret tip is to use relevant hashtags to reach your local audience effectively. For example, a local dispensary might use hashtags like #cbdc, #fyp, #nairobi, or #cbdhealth to connect with their local community.
Learn more: 6 Brilliant Tips For Adding Hashtags To TikTok
Keep testing and refining your ads
You want to stand out and drive results? Don’t forget to continuously test and refine your CBD ads on TikTok. Monitor metrics like click-through rates, engagement rates, and conversions to identify areas for improvement.
Also, conduct A/B testing with different ad creatives, captions, and call-to-action buttons to determine what resonates best with your audience.
You can track TikTok’s audience data to understand your ideal customers and their responses to your ads. Explore the TikTok Ad Optimization Guide for expert advice on reaching your target demographic and maximizing the effectiveness of your CBD advertising efforts on the platform.
Final Words
All in all, are you allowed to advertise CBD? Yes, but CBD ads on TikTok requires compliance with platform policies.
Brands can use PR avatarials, educational ads, and hip topicals to promote their CBD products. By sticking to TikTok’s guidelines and staying abreast of legal regulations, CBD advertisers can effectively navigate the platform’s landscape and ensure their ads are both impactful and legally sound.
